Research with Purpose: UEH Students Explore Global Standards and SDGs

17 May, 2025

To equip students with essential knowledge and skills in scientific research and foster their ability to conduct research aligned with Sustainable Development Goals, on May 8, 2025, the School of Banking and School of Accounting (COB-UEH) organized the Workshop "Scientific Research: Turning Thoughts Into Achievements" at room B1.205, Campus B, Ho Chi Minh City University of Economics Ho Chi Minh City, with the participation of around 100 students.

Prof. Izlin Ismail, Deputy Dean for Research and Innovation, Faculty of Business and Economics, University of Malaya (Malaysia), and currently a research fellow at UEH, opened the workshop with valuable insights into finance and scientific research, emphasizing sustainability and sustainable development.

Accompanying Prof. Izlin Ismail were Dr. Phan Thi Bao Quyen, Vice Dean and Head of the Accounting Integrated with Professional Programs, School of Accounting, and Assoc. Prof. Phan Chung Thuy, Vice Dean of the School of Banking. In addition to sharing their professional insights, both speakers actively engaged with students by answering inquiries about selecting research topics, methodologies, and academic pathways. Their interactions sparked inspiration and fostered a robust research spirit among UEH students.

Part 1: Speaker shares on the topic “Critical Thinking and Problem Framing in Scientific Research: Trends in Applied Topics Aligned with Sustainable Development Goals”

Through the workshop, students are equipped with foundational knowledge and practical approaches to enhance their critical thinking and problem-framing skills in scientific research. The session helps students identify research directions that are academically sound and aligned with real-world applications and the Sustainable Development Goals (SDGs). This contributes to improving the quality of student research at HEIs and fosters a mindset oriented toward impactful, solution-driven studies.

During the workshop, students had a unique opportunity to directly engage with Prof. Izlin Ismail from the University of Malaya, Malaysia. Her insights into research methods, innovative research topics, and data collection and processing guidance provided students with in-depth and practical knowledge. This experience deepened their understanding of scientific research and equipped them with essential skills for future academic and real-world research projects.

Part 2: Q&A

The Q&A session was a standout feature of the workshop, allowing students to engage directly with Prof. Izlin Ismail. This interactive portion enabled participants to address their concerns, deepen their understanding of conducting impactful and relevant research, and explore ways to align their studies with real-world challenges and the Sustainable Development Goals.

Part 3: Infographic presentation from the School of Accounting and the School of Banking

School of Accounting and Banking students delivered thoughtful, creative, and insightful infographic presentations. The Accounting students introduced their research on “The Impact of AI Adoption on Job Performance: The Mediating Roles of Innovative Work Behaviour and Innovation-Supportive Organizational Culture,” offering a practical and in-depth view of how technology influences today’s work environment. Meanwhile, Banking students presented their study on “The Effects of Corporate Social Responsibility on Brand Equity in Vietnam's Banking Industry,” demonstrating strong analytical skills and connecting theory with real-world practices in the financial sector.

The students' presentations and Prof. Izlin Ismail's insightful comments and academic feedback provided valuable learning experiences for the participants. These presentations showcased a strong passion for research and inspired peers to confidently pursue applied and impactful studies that address pressing challenges in the modern business landscape.

Part 4: Speaker shares on the topic: “Choosing research methods, and developing research topics according to international standards”

Prof. Izlin Ismail delivered a final sharing on “Choosing Research Methods and Developing Research Topics According to International Standards.” In this segment, she provided students with practical guidance on selecting appropriate research methodologies and shaping research questions that meet global academic standards. Her insights helped students better understand the process of constructing high-quality research projects, from identifying relevant topics to applying rigorous methods, enhancing their ability to contribute to the international academic community.

As the workshop concluded, students not only gained valuable practical knowledge but also had the opportunity to engage directly with leading experts in the field. Through insightful and inspiring sharing from Professor Izlin Ismail and the faculty members, participants were able to develop fresh perspectives on their disciplines, along with renewed motivation to pursue their academic and research journeys.The event served not only as a platform for knowledge exchange but also as a meaningful stepping stone for students to enhance their academic thinking and better orient their future career paths.

Photos and news: School of Banking, School of Accounting (UEH)