![[UEH CONFERENCE 50] Opening of the International Conference on ICBS 2026 under the Theme: "Sustainable Value Creation in an AI-Driven Business Landscape"](/images/upload/img_background/ueh-background-639282651790694208.png)
[UEH CONFERENCE 50] Opening of the International Conference on ICBS 2026 under the Theme: "Sustainable Value Creation in an AI-Driven Business Landscape"
27 Aug, 2026
Over two days, August 27–28, 2026, the UEH College of Business (COB) and the Business Research Institute officially organized the International Conference on Business Sustainability (ICBS 2026) under the theme "Sustainable Value Creation in an AI-Driven Business Landscape".
In a context in which artificial intelligence, digital transformation and the demands of sustainable development are rapidly reshaping the business environment, ICBS 2026 focuses on exploring key questions about how businesses and communities create value, adapt and strengthen their resilience.
The conference aims to create an international forum where academics, researchers, practitioners and policymakers can exchange knowledge, research findings and practical experience on how artificial intelligence is reshaping business and financial systems in a sustainable direction.
An overview of the conference
Attending the opening ceremony were: Assoc. Prof. Dr. Bùi Quang Hùng - President of UEH; Prof. Dr. Nguyễn Đông Phong - Chairman of the UEH Development Strategy Council; Prof. Dr. Sử Đình Thành - Chairman of the Academic and Scientific Council; Assoc. Prof. Dr. Phan Thị Bích Nguyệt - Chair of the UEH Alumni Executive Board; Prof. Dr. Nguyễn Trọng Hoài - Deputy Editor-in-Chief of the Journal of Asian Business and Economic Studies; Assoc. Prof. Dr. Nguyễn Phong Nguyên - Rector of the College of Business; Dr. Trần Anh Hoa - Vice Rector of the College of Business; Assoc. Prof. Dr. Trần Thị Hải Lý - Vice Rector of the College of Business; Prof. Dr. Võ Xuân Vinh - Director of the Institute of Business Research; together with leaders of the member colleges, departments, schools and institutes.
In particular, the conference also featured many distinguished speakers from international universities and academic organisations, such as Prof. Dimitrios Buhalis (Bournemouth University - United Kingdom), Prof. John Cotter (University College Dublin - Ireland), Prof. Andrew Griffiths (The University of Queensland - Australia); Prof. Abhijit Sharma (Huddersfield Business School - United Kingdom), Assoc. Prof. Dr. Emmanuel Mogaji (Keele Business School - United Kingdom) and Assoc. Prof. Dr. Ngô Viết Liêm (University of New South Wales - Australia); along with the participation of scientists, experts, representatives of organisations, universities and research institutes, and a large number of lecturers, doctoral candidates and postgraduate students.
Delivering the opening remarks, Assoc. Prof. Dr. Bùi Quang Hùng - President of UEH warmly welcomed and expressed his deep gratitude to the speakers, scientists, partners and international delegates attending ICBS 2026, on the occasion of UEH’s 50th anniversary. Assoc. Prof. Dr. Bùi Quang Hùng shared: “Over five decades, UEH has grown into a multidisciplinary and sustainable university, committed to pursuing academic excellence and creating positive impact for society. Guided by the UEH Development Strategy for 2025-2030 with a vision to 2045, ICBS 2026 is the realisation of our shared commitment to act together for a common future. With the theme "Sustainable Value Creation in an AI-Driven Business Landscape", the conference asks how businesses can both maintain their competitiveness and create sustainable, responsible value in a world shaped by artificial intelligence.“
Assoc. Prof. Dr. Bùi Quang Hùng - President of UEH delivers the opening remarks
ICBS 2026 brought together research papers and presentations on the following themes: (1) Sustainable business, ESG and governance; (2) Digital transformation, artificial intelligence and data analytics; (3) Finance, risk and financial systems; (4) Innovation, strategy and customer experience; and (5) Industry applications and sector-specific transformation.
Across these 5 themes, the conference created a multi-dimensional forum for academic exchange and connection. Over two days at UEH Campus B (Ho Chi Minh City), the programme featured 6 keynote speeches, 3 Industry Talk sessions, 1 PhD Workshop and nearly 200 research presentations in 42 parallel sessions, thereby promoting academic exchange, connection with practice and the sharing of new perspectives on the future of sustainable business.
Prof. Dr. Dimitrios Buhalis - Bournemouth University, United Kingdom, delivers a keynote speech on the first day of the conference
Assoc. Prof. Dr. Liêm Viết Ngô - University of New South Wales, Australia, delivers a keynote speech on the first day of the conference
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Parallel presentation sessions on the first day of the conference
In particular, outstanding papers selected from the conference will have the opportunity to be considered for publication in partner journals and publications, including the Journal of Asian Business and Economic Studies (Scopus Q1), the Journal of Global Marketing (Scopus Q1), the Australasian Marketing Journal (ABDC A; Scopus Q1), Tourism Review (SSCI, Q1), Economics Open (World Scientific) and the Book Series: Vietnam and the Global Economy.
Alongside the main sessions, the Organising Committee also held a pre-conference workshop featuring Prof. Dr. Dimitrios Buhalis - Editor-in-Chief of Tourism Review, who shared practical experience on international publication and on how to avoid desk rejection.
Prof. Dr. Dimitrios Buhalis - Bournemouth University, United Kingdom at the workshop
See the full conference programme at this LINK
The conference is expected to generate new ideas while opening up long-term partnerships and research that creates value for business, policy and society. UEH’s international academic ecosystem, including the UEH100 International Scholars Programme and the International Research Labs, will serve as concrete channels for sustaining this cooperation once the conference has closed.
Through ICBS 2026, UEH aims to connect academics in Vietnam and abroad, promote interdisciplinary research cooperation and bring research findings closer to the practice of business management in the age of artificial intelligence.
UEH leaders, speakers, students and international guests, together with the conference Organising Committee, take a commemorative photo
Other photos from the conference:
The "Research Contribution for All" conference series“Embracing Knowledge Impact” Looking ahead to UEH’s 50th anniversary, the "Research Contribution for All" conference series, with its message "Embracing Knowledge Impact", creates an open academic space in which international keynote speakers come together to spread knowledge, inspire innovation and increase the impact of research on the community. The programme is part of a series of 22 key activities aimed at repositioning and giving a new role to the 08 heritage values passed down over UEH’s 50-year journey: “Solidarity – Compassion – Dedication – Community – Pioneering – Creation – Sustainability – Internationalisation”. Look forward to a special milestone: UEH Grand Anniversary “Embracing Future Together” 27 October 2026 at Hall A.116, with a livestream on UEH’s media and social media platforms. Find out more: https://ueh50.ueh.edu.vn/ or the UEH 50 Years Booklet at this LINK. |
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Pillars: Training, Research, Community Engagement
Project: UEH Connecting
News, photos: College of Business, Institute of Business Research, Department of Communications and Partnership Development
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