UEH Participates in the Vietnam–Japan Cultural and Trade Exchange Program 2026 in Can Tho

17 Sep, 2026

<img alt="" src="/images/upload/editer/20260918160221_2.png" style="width:100%;" />Visitors participate in minigames and receive gifts at the booth.

<h4>UEH Connects with the Community at the Vietnam–Japan Cultural and Trade Exchange Program</h4>

As part of the program, the UEH booth provided an interactive space and information for visitors interested in higher education, academic programs, and learning opportunities at UEH. Staff members from the UEH Institute of Languages and International Studies (UEH-LI) directly managed the booth, welcoming and engaging with visitors throughout the event.

Visitors participate in minigames at the booth

Through the activities at the booth, visitors had the opportunity to learn more about UEH and engage directly with its advisory team to explore academic programs and educational pathways. These activities helped bring UEH closer to the community in Can Tho and the Mekong Delta region.

Commemorative keychains and publications celebrating the 50th anniversary of the University of Economics Ho Chi Minh City.

<h4>Providing Academic Program Consultations and Addressing Learners' Needs</h4>

One of the main activities at the UEH booth was providing academic program consultations and answering visitors' questions. UEH-LI staff members engaged directly with visitors, offering information and guidance on academic programs, the learning environment, and opportunities available to prospective students.

Visitors participate in minigames at the booth

In addition to consultation activities, UEH prepared gifts for visitors to the booth, creating a friendly and welcoming atmosphere while encouraging greater interaction between the University and the community.

Gifts prepared for visitors

Through these face-to-face interactions, UEH gained valuable opportunities to better understand learners' needs and interests while providing clearer information about the University's educational direction and learning environment.

<h4>Expanding Educational Connections Through Vietnam–Japan Cultural Exchange</h4>

First held in Can Tho in 2015, the Vietnam–Japan Cultural and Trade Exchange Program has become an annual event, providing a platform for government agencies, organizations, businesses, and citizens of both countries to meet, exchange ideas, and strengthen connections. In 2026, the program once again brought together more than 100 booths alongside a wide range of cultural, commercial, and cooperative networking activities.

UEH's participation in the program helped strengthen its connections with the community while creating additional opportunities to introduce its educational programs to prospective learners in the Mekong Delta region. Through activities at the booth, UEH-LI continued to support the University's efforts in community engagement, educational promotion, and the development of a learning environment aligned with international integration.

The event in Can Tho also provided an opportunity for UEH to strengthen its presence in Vietnam–Japan exchange activities, contributing to broader connections in education, culture, and people-to-people exchanges between the two countries.

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Article and photos: UEH Institute of Languages and International Studies