[UEH Sharing - Career Fair 2023] Workshop series integrating art into design for businesses and leaders

22 Apr, 2023

Under the frame of the UEH SHARING - CAREER FAIR 2023 Series from April 19-22, 2023, University of Economics Ho Chi Minh City (UEH) organized a series of workshops to share and spread multidisciplinary knowledge for businesses and leaders with the theme of integrating art into design and products creation in business and marketing, communication to the community and society.

Art is considered an effective solution bothtobalance life and initiate creativity and breakthrough. The integration of art and the application of artificial intelligence in work are currently interesting many businesses and students. At the series of seminars and workshops designed specifically for businesses in the UEH SHARING - CAREER FAIR 2023 Series, the speakers and participants discussed the challenges posed in the digital era and science-technology advancements, at the same time, proposed innovative solutions, making the most of art and artificial intelligence in business, marketing, communication activities as well as management and development of organizations and businesses.

“ART in Marketing” and “The new wave-NFT Art” Workshops

On the afternoon of April 20, 2023, at B1,205, campus B, University of Economics Ho Chi Minh City, the seminar "ART in Marketing" and "The new wave-NFT Art" took place with the presentation of Korean experts: Dr. Yi Dong Su - Vice Dean of UEH School of Media Design and Ms. Sul Yoon - Curator of ETNAH and other interested guests attended.

In the context of a rapidly changing environment caused by fierce global competition, an explosion of knowledge in a networked world, businesses are increasingly facing many challenges and difficult requirements from clients. To help businesses drive sales, the program shared how to integrate art into marketing strategies as well as into branding and positioning campaigns.

Besides, in the second part of the seminar, the speakers continued to bring new perspectives and background experiences to attendees on how to use NFT to authenticate ownership of digital assets and creative works of enterprises.

“Holographic Art” Workshop

Hosted by Prof. Dr. Seung Hyun Lee, KwangWoon University, Seoul, Korea, "Holographic Art" Workshop, held on April 21, 2023, attracted the attention of many experts, businesses and students. The workshop was a place for businesses to explore the intersection of art and technology, delve into the combination of these two elements in creating impressive and vivid visual experiences with hologram art - An art form that uses holography technology to create three-dimensional images that can be viewed from different angles, creating a sense of depth and movement.

At the workshop, participants were introduced to the history of holography, the principles and techniques used to create hologram art. They gained a better understanding of how holography technology is transforming the art world and its applications in areas such as advertising, entertainment, education, and scientific illustration. The speakers shared about the future development potential of hologram art, its effects on society, and the performance of hologram artworks and their creation process, especially, practices of creating hologram art with participants and students at the Hall.

Media Art Workshop

Media Art Workshop on April 22, 2023 was a forum led by speakers: Painter Uot Mi, Designer Ngoc Vo and MSc. Tran Le Quynh Anh - UEH School of Media Design who help to explore the intersection between art and technology, especially delving into visual art.

Participating in the workshop, businesses learned how to apply visual art to multi-disciplines such as fashion, interior, ... to bring a different perspective on life. In addition, the speakers also shared their knowledge about the combination of art and technology, thereby helping businesses visualize how to incorporate AI applications into art to create more impressive and vivid visual experiences

In parallel with recruitment activities, helping young human resources to have a multi-dimensional view of employment trends and necessary skills to quickly adapt well to the labor market, the UEH SHARING - CAREER FAIR 2023 series also combines many meaningful programs, providing multi-disciplinary multi-filed knowledge and research projects for the sustainable development of the business community.

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“ART in Marketing”, “Holographic Art” and “Media Art” are workshop activities designed for businesses and leaders in the UEH SHARING - CAREER FAIR 2023 Series taking place from April 17 to 23, 2023. With a completely new insight, replicating the model with the goal of "Action for a More Sustainable Future", the program was a place to connect the business community to fulfill social responsibility, spreading multidisciplinary knowledge values and providing more than 5,000 high-quality job opportunities, for a sustainable future. The series was organized by the University with the combined format of face-to-face at UEH Nguyen Tri Phuong Campus and online on the event.ueh.edu.vn and vieclam.ueh.edu.vn platforms.

New, photos: Department of Markeing and Communication