![[Research Contribution] Factors affecting the intention to use the electric ride-hailing service Xanh SM: a case study of university students in Ho Chi Minh City](/images/upload/img_background/ueh-background-639113180805304185.png)
[Research Contribution] Factors affecting the intention to use the electric ride-hailing service Xanh SM: a case study of university students in Ho Chi Minh City
09 Apr 2026
Electric vehicles are called the future of green transportation, but in reality, students still choose gasoline vehicles every day as a hard-to-break habit. So what makes an "environmentally friendly" choice not yet strong enough to replace the "familiar and convenient" option? To explain this paradox, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted a study titled "Factors affecting the intention to use the electric ride-hailing service Xanh SM: a case study of university students in Ho Chi Minh City," aiming to explore the factors that truly influence the decision to switch to electric taxi services among students in the context of a modern urban environment.
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UEH Participates in the 2026 Ho Chi Minh City - Oregon State (USA) Economic Cooperation Forum
08 Apr 2026
On April 2, 2026, the University of Economics Ho Chi Minh City (UEH) participated in the 2026 Ho Chi Minh City - Oregon State (USA) Economic Cooperation Forum, further affirming the role of universities in connecting knowledge with practice and promoting multilateral cooperation for sustainable development.
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Registration open: International Workshop – Sustaining Zero-Waste Environment
30 Mar 2026
Application deadline: March 30, 2026 Available slots: 10 - 15 students Application form: https://forms.gle/V9U1xKo1o4CxvsqU8
Read More![[Research Contribution] The influence of greenwashing on green purchasing intentions in the electric motorbike sector: the mediating role of green brand trust and green word-of-mouth of GenZ](/images/upload/img_background/ueh-background-639081264718378306.png)
[Research Contribution] The influence of greenwashing on green purchasing intentions in the electric motorbike sector: the mediating role of green brand trust and green word-of-mouth of GenZ
04 Mar 2026
Amid the wave of electric motorcycles spreading green across Vietnamese urban areas, not every "environmentally friendly" message is truly green as it is portrayed. When flashy advertisements overshadow true value, consumer trust, especially among Gen Z, has begun to waver, leading to changes in how they consider, share, and make purchasing decisions. So, how is "greenwashing" affecting the intention to buy electric motorcycles? Do green brand trust and green word-of-mouth still have enough power to persuade young people in this context?
Read More![[Contribution Research] Factors influencing sustainable behavior in the sharing economy: The case of bicycle sharing in Vietnam](/images/upload/img_background/ueh-background-639056166599438098.png)
[Contribution Research] Factors influencing sustainable behavior in the sharing economy: The case of bicycle sharing in Vietnam
02 Feb 2026
As shared economy services become increasingly prevalent in Vietnamese urban life, public bicycles are not only a green transportation option but also reflect users' sustainable consciousness. From very ordinary behaviors – such as how people park, use, and maintain shared vehicles – a group of students from the University of Economics Ho Chi Minh City (UEH) conducted research to explain what is driving or hindering sustainable behavior in public bicycle services in Vietnam.
Read More![[Contribution Research] The affection of gamification’s factors towards pro-environmental behavior of university students: A future direction for integrating gamification in green campus](/images/upload/img_background/ueh-background-639050127126164958.png)
[Contribution Research] The affection of gamification’s factors towards pro-environmental behavior of university students: A future direction for integrating gamification in green campus
26 Jan 2026
As the journey to build a "Green University" doesn't stop at awareness but needs to be nurtured by daily action, the question arises: how can students truly take the initiative to live green? From that concern, a group of students from the University of Economics Ho Chi Minh City (UEH) chose gamification as a new approach to explore the potential of turning environmental knowledge into sustainable behavior for today's young people.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
