![[Research Contribution] Improving Total Factor Productivity in Southeast Vietnam: Institutions and Resource Efficiency](/images/upload/img_background/ueh-background-638793381275502545.png)
[Research Contribution] Improving Total Factor Productivity in Southeast Vietnam: Institutions and Resource Efficiency
19 Mar 2025
In the context that the global economy faces uncertainties like the consequences of the pandemics, natural disasters, and conflicts, the key economic Southeast region of Vietnam is facing major challenges in terms of institutions and resource efficiency. A recent study by a researcher from the University of Economics Ho Chi Minh City (UEH) has illustrated significant room for improving Total Factor Productivity (TFP), increasing the region’s GRDP by thousands of billions of VND each year. How can Southeast Vietnam not only recover but also break through to become a sustainable growth driver for the whole country? Let’s find out in the following article!
Read More![[Podcast] Foreign Exchange Intervention in the Inflation Targeting Monetary Policy Framework in Emerging Economies](/images/upload/img_background/ueh-background-638786629243124894.png)
[Podcast] Foreign Exchange Intervention in the Inflation Targeting Monetary Policy Framework in Emerging Economies
05 Mar 2025
The role of foreign exchange intervention in monetary policy management is an ongoing controversial issue, especially in emerging economies following the inflation targeting framework in monetary policy management. The research at University of Economics Ho Chi Minh City (UEH) is to help us to better understand this issue!
Read More![[Research Contribution] Satisfaction with Logistics Service Quality in the Digital Era – Empirical Research in the Mekong Delta](/images/upload/img_background/ueh-background-638803021613743355.png)
[Research Contribution] Satisfaction with Logistics Service Quality in the Digital Era – Empirical Research in the Mekong Delta
28 Feb 2025
With the strong development of online shopping, customer care policies and strategies are the top priority in maintaining loyal customers, especially through the quality of application platforms of logistics service providers (LSPs). The author’s research at the Ho Chi Minh City University of Economics Branch in Vinh Long Province (UEH Mekong) used the Technology – Organization – Environment (TOE) model to analyze factors affecting logistics service quality by assessing customer satisfaction in the relationship between businesses and B2C consumers. The research results demonstrate that when combining 08 factors in logistics service quality together, they all affect customer satisfaction and better customer retention.
Read More![[Podcast] Emotional Response in Viral Advertising: Impact on Viewers' Attitudes and Sharing Behaviors](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-041108-102924.png)
[Podcast] Emotional Response in Viral Advertising: Impact on Viewers' Attitudes and Sharing Behaviors
11 Oct 2024
Keywords: Viral advertising, emotional response, viewer attitudes, sharing behavior In the context of digital technology, conventional forms of advertising listed as newspapers, banners, flyers, etc. are gradually being replaced by promoting products/brands through viral advertising. This form is not only attractive but also creates strong emotional responses for viewers. These emotions are proved to have impacts on attitudes and behavior of sharing content. In this research, the author from University of Economics Ho Chi Minh City (UEH) clarified the emotional response of viral advertising viewers to their attitudes towards the brand and their intention to share.
Read More![[Podcast] Social Media Engagement and International Brand Purchase Intention: The Role of International Brand Reviews and Ethnocentrism](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-040502-102924.png)
[Podcast] Social Media Engagement and International Brand Purchase Intention: The Role of International Brand Reviews and Ethnocentrism
04 Oct 2024
Keywords: Social media engagement, purchase intention, product reviews, ethnocentrism, international brand products, digital marketing With the explosive development of the Internet and modern technology, social media is becoming increasingly popular and used with high frequency around the world, including Vietnam. Consumers use social media as not only a communication tool but also a business and shopping environment. However, a question has arisen: "Do domestic consumers' shopping behavior tend to favor international products when they use social media?". In the current study, the author from University of Economics Ho Chi Minh City (UEH) pointed out that participating in social networks will have an impact on consumers' intention to buy international products, the mediating role of products brand product reviews, and the moderation of ethnocentrism.
Read More![[Podcast] Health, Environment, Brand Love and Purchase Decisions: The Role of Online Reviews](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-040813-102924.png)
[Podcast] Health, Environment, Brand Love and Purchase Decisions: The Role of Online Reviews
04 Oct 2024
In recent years, health and environmental issues have not only become a public concern but also a factor that deeply influences consumer decisions. Therefore, the increasing demand for organic personal care products is a major challenge for businesses in identifying and responding to changes in consumer perceptions of health and the environment. In the current study, the author from University of Economics Ho Chi Minh City (UEH) pointed out the role of health awareness, environmental concern and brand love in enhancing purchase decisions through the impacts of online reviews.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
