![[Research Contribution] Organic Cosmetics and Environmental Consciousness in Vietnam: A study in Ho Chi Minh City](/images/upload/img_background/ueh-background-638926543675707764.png)
[Research Contribution] Organic Cosmetics and Environmental Consciousness in Vietnam: A study in Ho Chi Minh City
07 Sep 2025
In a global context facing pressing environmental challenges, every consumer choice we make carries significant meaning, helping to shape the future of our planet. The beauty industry, an indispensable part of modern life, is also entering a new era. The concept of "sustainable beauty" is no longer a fleeting trend but a lifestyle philosophy embraced by many young people, especially students in major cities like Ho Chi Minh City. Through the research "Organic Cosmetics and Environmental Consciousness in Vietnam," a student research team from the University of Economics Ho Chi Minh City (UEH) has explored the motivations driving the younger generation towards organic cosmetics.
Read More![[Research Contribution] The Impact of “Greenwashing” on Green Consumption Intentions Among the Young Generation](/images/upload/img_background/ueh-background-638919691475704971.png)
[Research Contribution] The Impact of “Greenwashing” on Green Consumption Intentions Among the Young Generation
28 Aug 2025
Amid the influence of social media and the green consumption wave, consumers today have greater access to and scrutiny over brand information, particularly regarding corporate social and environmental responsibility. This compels businesses not only to communicate sustainability effectively but also to act genuinely in favor of sustainable development. However, in practice, many companies use “green” messaging in a superficial or misleading manner – commonly referred to as “greenwashing” – causing consumers to question and lose trust in brands. In response to this context, a study by a researcher from the University of Economics Ho Chi Minh City (UEH) analyzed how young consumers perceive and react to greenwashing behavior, thereby clarifying its impact on sustainable consumption intentions.
Read More![[Research Contribution] Green Logistics in the 4.0 Era: Breakthrough Opportunity or Invisible Barrier?](/images/upload/img_background/ueh-background-638919669146310329.png)
[Research Contribution] Green Logistics in the 4.0 Era: Breakthrough Opportunity or Invisible Barrier?
15 Aug 2025
Green logistics has emerged as a survival strategy for enterprises in the era of digital transformation and climate change. However, in Vietnam, the application of advanced technologies to the “greening” of logistics operations still faces multiple barriers. This research, conducted by a scholar from the University of Economics Ho Chi Minh City (UEH), is grounded in a systematic theoretical review, offering a comprehensive picture drawn from global experiences and proposing solutions to foster the integration of Industry 4.0 into green logistics.
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Learning – Experiencing – Connecting Journey of UEH Students at ASEAN+ Summer Camp 2025
14 Aug 2025
From July 28 to August 2, 2025, King Mongkut’s University of Technology Thonburi (Thailand) hosted the third edition of the ASEAN+ Summer Camp, themed “Industrial Innovation for Sustainable Entrepreneurship” aiming to foster an entrepreneurial spirit among students through hands-on learning programs, complemented by company visits, as well as a variety of cultural, artistic, and knowledge-exchange activities.
Read More![[Research Contribution] Perception and behaviour of students regarding single-use plastics - The impact of green products](/images/upload/img_background/ueh-background-638901391205952880.png)
[Research Contribution] Perception and behaviour of students regarding single-use plastics - The impact of green products
07 Aug 2025
Single-use plastics have become an incredibly familiar part of daily life, from morning coffee cups to plastic bags for groceries. However, this convenient habit is leaving severe consequences for the environment and human health. A study by a group of students at the University of Economics Ho Chi Minh City (UEH) has revealed authentic insights into how students think and act regarding single-use plastics. This article not only tells the story of young people's awareness and habits but also inspires everyone, from students to working professionals, to join hands in creating change for a greener future.
Read More![[Research Contribution] The impact of technology application and other factors in green marketing on green consumer behavior in Ho Chi Minh City](/images/upload/img_background/ueh-background-638893772474172256.png)
[Research Contribution] The impact of technology application and other factors in green marketing on green consumer behavior in Ho Chi Minh City
29 Jul 2025
In the post-pandemic context, consumers are increasingly concerned about health, quality, and the environment. However, the market is still flooded with low-quality goods "disguised as green," causing consumer confusion. In the trend of green consumption, technologies like iCheck have emerged due to their ability to provide transparent product information. But does this transparency really influence green consumer behavior? And have current marketing strategies met expectations? Grappling with that question, a research team from the University of Economics Ho Chi Minh City (UEH) conducted a study on "The Impact of Product Transparency Through the Icheck Application and Other Green Marketing Factors on Green Consumer Behavior in Ho Chi Minh City."
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
