![[Research Contribution] The influence of greenwashing on green purchasing intentions in the electric motorbike sector: the mediating role of green brand trust and green word-of-mouth of GenZ](/images/upload/img_background/ueh-background-639081264718378306.png)
[Research Contribution] The influence of greenwashing on green purchasing intentions in the electric motorbike sector: the mediating role of green brand trust and green word-of-mouth of GenZ
04 Mar 2026
Amid the wave of electric motorcycles spreading green across Vietnamese urban areas, not every "environmentally friendly" message is truly green as it is portrayed. When flashy advertisements overshadow true value, consumer trust, especially among Gen Z, has begun to waver, leading to changes in how they consider, share, and make purchasing decisions. So, how is "greenwashing" affecting the intention to buy electric motorcycles? Do green brand trust and green word-of-mouth still have enough power to persuade young people in this context?
Read More
New Milestones of The UEH Green Campus Project in 2025: Journey of operating and spreading the UEH Green University Model to the community
27 Feb 2026
After five years of establishment and development, the UEH Green Campus Project has become a strategic orientation, contributing to the realization of the Operations pillar - one of five pillars of the Multidisciplinary and Sustainable University Strategy of the University of Economics Ho Chi Minh City (UEH). The year 2025 marks a proud milestone with a diverse range of innovative activities and solutions comprehensively deployed under the Living Lab Model, thereby expanding its scope of influence, connecting communities, and affirming the position of the UEH Green Campus Project on the journey toward sustainable development.
Read More![[Contribution Research] Factors influencing sustainable behavior in the sharing economy: The case of bicycle sharing in Vietnam](/images/upload/img_background/ueh-background-639056166599438098.png)
[Contribution Research] Factors influencing sustainable behavior in the sharing economy: The case of bicycle sharing in Vietnam
02 Feb 2026
As shared economy services become increasingly prevalent in Vietnamese urban life, public bicycles are not only a green transportation option but also reflect users' sustainable consciousness. From very ordinary behaviors – such as how people park, use, and maintain shared vehicles – a group of students from the University of Economics Ho Chi Minh City (UEH) conducted research to explain what is driving or hindering sustainable behavior in public bicycle services in Vietnam.
Read More
UEH Launches Green Action, Green Points, and Green Coins System, Aiming for Every Student to Become a 'Green Citizen' Role Model
28 Jan 2026
The University of Economics Ho Chi Minh City (UEH) has officially launched the UEH Green Campus - Green Coins - Green Citizen System. This initiative allows over 37,000 learners to perform green actions, earn green points, and convert them into "Green Coins" for payments or discounts on internal services at UEH. Built on a "gamified" technology platform, this initiative is expected to motivate every student to proactively act for the environment and sustainable development.
Read More![[Contribution Research] The affection of gamification’s factors towards pro-environmental behavior of university students: A future direction for integrating gamification in green campus](/images/upload/img_background/ueh-background-639050127126164958.png)
[Contribution Research] The affection of gamification’s factors towards pro-environmental behavior of university students: A future direction for integrating gamification in green campus
26 Jan 2026
As the journey to build a "Green University" doesn't stop at awareness but needs to be nurtured by daily action, the question arises: how can students truly take the initiative to live green? From that concern, a group of students from the University of Economics Ho Chi Minh City (UEH) chose gamification as a new approach to explore the potential of turning environmental knowledge into sustainable behavior for today's young people.
Read More![[Contribution Research] How Ho Chi Minh City students’ green product consumption is affected by application iCTs innovation nowadays: A case for business to enhance green product consumption by understanding the role of environmental concerns, green consumption value and perceived effectiveness](/images/upload/img_background/ueh-background-639044087939953203.png)
[Contribution Research] How Ho Chi Minh City students’ green product consumption is affected by application iCTs innovation nowadays: A case for business to enhance green product consumption by understanding the role of environmental concerns, green consumption value and perceived effectiveness
19 Jan 2026
In the context of green consumption gradually becoming the choice of the younger generation, the question is not only whether students are interested in the environment, but also what truly motivates them to buy and use environmentally friendly products in the digital age. As technology, social media, and online applications increasingly dominate consumer behavior, green consumer values, environmental concerns, and beliefs about the effectiveness of individual actions become factors worth revisiting. From that point on, a group of students from the University of Economics in Ho Chi Minh City conducted the research topic "ICT Technology Innovation and Green Product Consumption Behavior of Ho Chi Minh City Students: Understanding the Role of Environmental Concern, Green Consumption Value, and Perceived Effectiveness" to delve deeper into the motivations behind young people's green consumption choices today.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
