Waste sorting at UEH Go Green Station: Heading to a Green, Clean, Beautiful Campus
06 Sep 2023
Waste classification at UEH Go Green Station is one of the important activities within the UEH Green Campus Project 2023. According to this activity, any UEHers or visitors entering and leaving UEH need to comply with the principles of waste classification model 3 or model 7 located at UEH Campuses and Vinh Long Campus. Let’s learn how to classify waste at UEH Go Green Station.
Read More![[UEH Green Campus 2023] GreenDay series with the theme “GreenLife”: Changing perception - Mastering the future](/images/upload/img_background/ueh-bg-094625-052223.jfif)
[UEH Green Campus 2023] GreenDay series with the theme “GreenLife”: Changing perception - Mastering the future
17 May 2023
In two days, May 10 and 11, 2023, University of Economics Ho Chi Minh City (UEH) organized a series of Green Day activities with the theme "GreenLife" under the project "UEH Green Campus 2023". These activities aim to inspire and motivate students in particular and the community of participants in general in building a green lifestyle and sustainable learning, especially the right awareness of garbage classification.
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Sustainable development trend: Green Marketing
31 Mar 2023
Consumers today have the opportunity to access more information thanks to the development of the Internet, so their decision-making process to buy products is also becoming more and more rigorous...
Read More![[Research Contribution] Are Green Consumers Moving Away from Ride-Hailing Apps?](/images/upload/img_background/ueh-background-639220622351288098.png)
[Research Contribution] Are Green Consumers Moving Away from Ride-Hailing Apps?
11 Aug 2026
The more consumers care about the environment, the less they use ride-hailing services. This seemingly paradoxical finding has just been published in an international study in 2026, offering a fresh perspective on the “attitude–behavior gap” in the sharing economy. As sustainable development becomes a global priority, the challenge of retaining customers is no longer solely about low prices or convenience.
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New UEH Publications Alert (Week 1 – August 2027): Where Digital Technology, Law, and Sustainable Governance Intersect
11 Aug 2026
In Week 1 – August 2027, University of Economics Ho Chi Minh City (UEH) continues to record new academic achievements, reflecting its increasingly broad interdisciplinary research capacity. This latest collection of publications highlights a distinctive intersection of data science, human behavior, sustainable governance, and legal systems, further reaffirming the University’s ability to connect disciplines and generate interdisciplinary knowledge.
Read More![[Research Contribution] Investigating the influence of sustainability marketing approaches on the responsible sustainable consumption behavior of Gen Z with a focus on green products](/images/upload/img_background/ueh-background-639216910048148794.png)
[Research Contribution] Investigating the influence of sustainability marketing approaches on the responsible sustainable consumption behavior of Gen Z with a focus on green products
07 Aug 2026
Why do so many young people say they care about the environment, but when faced with the shelves, they still choose familiar products instead of "green" ones? Is the issue not in awareness, but in how brands convey sustainable messages to consumers? In the context of businesses increasingly investing in green marketing, the question is no longer "should we do sustainable marketing," but rather "how can we make consumers truly believe, genuinely feel, and ultimately change their behavior?"
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
