![[Contribution Research] Actors influencing green purchasing behavior among consumers aged 18 to 35 in Ho Chi Minh City](/images/upload/img_background/ueh-background-639057056420496356.png)
[Contribution Research] Actors influencing green purchasing behavior among consumers aged 18 to 35 in Ho Chi Minh City
03 Feb 2026
As climate change and environmental pollution become increasingly prevalent in urban life, green consumption is no longer a trendy option, but rather a manifestation of social responsibility among young people. From the question of what truly motivates them to change their shopping habits – emotions from green messages, risk concerns, or awareness of their role with the Earth – a group of students from the University of Economics in Ho Chi Minh City conducted research to explain the factors that shape young consumers' green purchasing behavior in Ho Chi Minh City.
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UEH Launches Green Action, Green Points, and Green Coins System, Aiming for Every Student to Become a 'Green Citizen' Role Model
28 Jan 2026
The University of Economics Ho Chi Minh City (UEH) has officially launched the UEH Green Campus - Green Coins - Green Citizen System. This initiative allows over 37,000 learners to perform green actions, earn green points, and convert them into "Green Coins" for payments or discounts on internal services at UEH. Built on a "gamified" technology platform, this initiative is expected to motivate every student to proactively act for the environment and sustainable development.
Read More![[Research Contribution] The relationship between green finance and environmental degradation: Empirical evidence from countries participating in the "Belt and Road Initiative"](/images/upload/img_background/ueh-background-639015796322923454.png)
[Research Contribution] The relationship between green finance and environmental degradation: Empirical evidence from countries participating in the "Belt and Road Initiative"
17 Dec 2025
In the context of environmental degradation and the world racing toward sustainable development goals, green finance is being seen as a path that allows for economic growth while still protecting the Earth. However, the true effectiveness of green finance in reducing environmental degradation still needs to be clarified. Therefore, students from the University of Economics Ho Chi Minh City (UEH) conducted research in countries participating in the Belt and Road Initiative to analyze this relationship and propose solutions to promote green development in the future.
Read More![[Contribution Research] Heading towards a cleaner future: Understanding the driver’s perspectives on electric vehicle switching behavior in urban transport](/images/upload/img_background/ueh-background-639004326653423112.png)
[Contribution Research] Heading towards a cleaner future: Understanding the driver’s perspectives on electric vehicle switching behavior in urban transport
04 Dec 2025
In a world racing to reduce emissions and build sustainable transportation systems, Vietnam is no exception to this trend, accelerating the development of electric vehicles, particularly in urban transportation and technology services. However, the journey to "green" transportation still faces many challenges: infrastructure is not yet standardized, investment costs are still high, and, more importantly, the awareness and behavioral changes of the drivers themselves. From here, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted research titled "Towards a Green Future: A Study on Drivers' Behavior in Switching to Electric Vehicles in the Context of Urban Transportation" to explore the motivations and barriers in technology drivers' decision to switch to electric vehicles.
Read More![[Research Contribution] Find out the "greening" trend through factors affecting people's intention to buy electric motorcycles: A case in Ho Chi Minh City](/images/upload/img_background/ueh-background-638998351657540996.png)
[Research Contribution] Find out the "greening" trend through factors affecting people's intention to buy electric motorcycles: A case in Ho Chi Minh City
27 Nov 2025
In the context of rapid urbanization, environmental and public health issues are becoming serious challenges, particularly in the area of personal transportation. Based on this, a research team from the University of Economics Ho Chi Minh City (UEH) conducted the topic "Green Trends and Factors Influencing People's Intention to Purchase Electric Motorcycles in Ho Chi Minh City" to analyze the psychological and social factors affecting the intention to purchase electric motorcycles. This research serves as a scientific basis for policy planning and guiding consumer behavior toward environmental friendliness in major cities in Vietnam.
Read More![[Research Contribution] Circular economy, energy transition, and environmental degradation: Significance for Sustainable Development Goals](/images/upload/img_background/ueh-background-638918600172224502.png)
[Research Contribution] Circular economy, energy transition, and environmental degradation: Significance for Sustainable Development Goals
27 Aug 2025
Do we have to sacrifice the environment for economic growth? In Southeast Asia, where the economy is booming but air pollution and CO₂ emissions are worsening, this question has become more urgent than ever. From this concern, a research team of students from the University of Economics Ho Chi Minh City (UEH) conducted the topic "Circular Economy, Energy Transition, and Environmental Degradation: Implications for Sustainable Development Goals" to find a solution for a development path that is both prosperous and sustainable.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
