UEH Attends the First Annual Meeting of the MICRO4ASIA Project at the University of Dubrovnik, Croatia
04 Dec 2025
On November 27–28, 2025, the University of Economics Ho Chi Minh City (UEH) participated in the First Annual Meeting of the MICRO4ASIA Project, held at the University of Dubrovnik, Croatia. The meeting gathered partner institutions from Europe, Vietnam, and Laos to review progress after the first 12 months of implementation and to refine the action plan for the next phase.
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UEH Appoints New Unit Leaders and Heads of Divisions for Functional Departments and Equivalent Units
03 Dec 2025
On the morning of December 1, 2025, the University of Economics Ho Chi Minh City (UEH) held a ceremony to announce and present appointment decisions for unit leaders and heads of divisions for its functional departments and equivalent units.
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Memorandum of Agreement (MOA) Signing Ceremony between UEH and Partners: Work Academy Co., Ltd. & GOEN Business Training Institute
29 Nov 2025
On November 26, 2025, the University of Economics Ho Chi Minh City (UEH) officially signed a Memorandum of Agreement (MOA) with Work Academy Co., Ltd. (Japan) and GOEN Business Training Institute (Vietnam). This collaborative commitment marks a new milestone in training development, paving the way for expanded international exchange and internship programs in the future.
Read More![[Research Contribution] Exploring the Dichotomy Between Brand Addiction and Brand Love](/images/upload/img_background/ueh-background-638998339709696518.png)
[Research Contribution] Exploring the Dichotomy Between Brand Addiction and Brand Love
27 Nov 2025
In a consumer landscape where personalized brand relationships are increasingly common, the study "Exploring the Dichotomy Between Brand Addiction and Brand Love," conducted by a team of authors from the University of Economics Ho Chi Minh City, RMIT Vietnam, and the University of Lisbon, introduces a new, more profound, and comprehensive approach to understanding two concepts often seen as opposites: brand love and brand addiction.
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UEH and Tallinn University of Technology (TalTech) Sign MOU to Promote Comprehensive Cooperation in Applied Technology and Sustainable Development
25 Nov 2025
On November 21, 2025, the University of Economics Ho Chi Minh City (UEH) and Tallinn University of Technology (TalTech), Estonia, held an official working session and signed a Memorandum of Understanding (MOU), opening up numerous strategic cooperation opportunities in training, research, technology transfer, and sustainable development.
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UEH deploys the Web of Science, InCites, and Pivot-RP solution system to enhance research quality
25 Nov 2025
In order to promote scientific research activities, optimize research performance management and improve access to international funding opportunities, the University of Economics Ho Chi Minh City (UEH) officially launched the Research Support Solution System from Clarivate, including: Web of Science (WoS), InCites Benchmarking & Analytics, and Pivot-RP since November 2025.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
