UEH Strengthens Its Board of Management, Completing the Governance Structure of a Multidisciplinary University Under New Regulations
19 May 2026
Following the appointment of Assoc. Prof. Bui Quang Hung as President of the University of Economics Ho Chi Minh City (UEH), the Ministry of Education and Training has issued Decision No. 1279/QĐ-BGDĐT and Decision No. 1277/QĐ-BGDĐT, appointing Prof. Nguyen Khac Quoc Bao and Dr. Dinh Cong Khai as Vice Presidents of UEH.
Read More![[Research Contribution] Enhancing Customer Experience Over Time: Strategies for Promoting Customer Citizenship Behavior in the Retail Environment](/images/upload/img_background/ueh-background-639143719429858346.png)
[Research Contribution] Enhancing Customer Experience Over Time: Strategies for Promoting Customer Citizenship Behavior in the Retail Environment
14 May 2026
In the context of increasingly fierce competition in the retail industry, as products and prices gradually become homogenized, customer experience has emerged as a decisive differentiating factor. Research by a team of authors from the University of Economics Ho Chi Minh City (UEH) indicates that experience is not a series of isolated touchpoints but a cumulative process over time, with long-term effects on customer behavior. When built positively and consistently, experience not only enhances satisfaction but also strengthens the bond with the brand, thereby promoting supportive behaviors such as referrals, feedback, and active engagement with the business. Consequently, the research suggests an important direction: businesses need to shift from a transactional mindset to developing sustainable relationships with customers.
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Memorandum of Understanding Signing Ceremony between the UEH Sustainable Finance Institute and the Global Reporting Initiative (GRI)
14 May 2026
On the morning of April 22, 2026, at University of Economics Ho Chi Minh City, a Memorandum of Understanding (MOU) signing ceremony took place between the UEH Sustainable Finance Institute (SFI) and the Global Reporting Initiative (GRI). The event marked an important milestone in establishing a strategic cooperation framework between the two parties, aiming to promote sustainable development practices, enhance Environmental - Social - Governance (ESG) reporting capabilities, and support the business community, especially small and medium-sized enterprises (SMEs) in Vietnam.
Read More![[Research Contribution] Examining the Influence of Foreign Direct Investment, Industrialization, and Economic Variables on CO2 Emissions in OECD Nations: Insights and Implications for Vietnam](/images/upload/img_background/ueh-background-639142562019105119.png)
[Research Contribution] Examining the Influence of Foreign Direct Investment, Industrialization, and Economic Variables on CO2 Emissions in OECD Nations: Insights and Implications for Vietnam
13 May 2026
In the process of integration, economic growth and industrialization are often assumed to come at the expense of environmental quality. However, does the prosperity of a nation necessarily come with an increase in CO2 emissions, or will the economic potential achieved become the "key" to reversing the situation?
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UII Sip & Share #2: Strengthening international connections and sharing experiences in developing startups in Vietnam
08 May 2026
The UII Sip & Share #2 event, held on May 7, 2026, at UEH Vo Thi Sau Campus, provided in-depth guidance on legal and governance frameworks to support domestic and international startup projects in their development process within Vietnam. Through a discussion session featuring two speakers, Mr. Matthew Lourey (Chairman of Alitium) and Mr. Pham Nguyen Hoang Thinh (CEO of STEAMax), founders gained insights into market entry strategies and the latest compliance regulations for 2026. Notably, the participation of partners from Nanyang Technological University and six educational technology (EdTech) projects from Quest Ventures (Singapore) opened vital international networking opportunities for projects at the UII Startup Incubator, affirming the program’s role in creating an innovation ecosystem with practical and sustainable connections.
Read More![[Research Contribution] From Connectivity Bottlenecks to a Multi-Experience Connected City: Repositioning Dong Nai’s Brand in the Southern Key Economic Region](/images/upload/img_background/ueh-background-639137456459098765.png)
[Research Contribution] From Connectivity Bottlenecks to a Multi-Experience Connected City: Repositioning Dong Nai’s Brand in the Southern Key Economic Region
07 May 2026
In the context of increasingly intense inter-urban competition, Dong Nai – a strategic gateway to the Southern Key Economic Region – is striving to reposition its urban brand through an integrated governance approach. Possessing the Long Thanh International Airport, an inter-regional transport infrastructure system, industrial parks, and abundant ecological resources, Dong Nai nevertheless faces a challenge: its disparate advantages have yet to be connected into a cohesive urban identity that can attract residents and transform transit passengers into diverse experiences. Research conducted by a group of authors from the University of Economics Ho Chi Minh City (UEH) applies the Integrated Implementation City Branding Framework (IICBF) to analyze and propose a multi-experience urban development strategy, transforming Dong Nai from a transit point into an economically, touristically, and culturally attractive destination in the Southern region.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
