Signing Ceremony for the 2025-2030 Cooperation Agreement between the University of Economics Ho Chi Minh City and Dak Lak Provincial People's Committee
14 Nov 2025
On the morning of November 14, 2025, the signing ceremony for the 2025-2030 Cooperation Agreement between the University of Economics Ho Chi Minh City (UEH) and the Dak Lak Provincial People's Committee was officially held. The agreement aims to realize the goals of enhancing the quality of human resources, connecting academic knowledge with practical innovation, and promoting sustainable local socio-economic development.
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University of Economics Ho Chi Minh City and Gia Lai Provincial People's Committee Sign Cooperation Agreement for the 2025-2030 Period
14 Nov 2025
On November 13, 2025, University of Economics Ho Chi Minh City (UEH) and the Gia Lai Provincial People's Committee officially signed a Cooperation Agreement for the 2025-2030 period. This marks a significant step in the strategic cooperation commitment between the parties, aiming to connect knowledge and foster sustainable socio-economic development for Gia Lai Province in the new phase.
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UEH Partners with Khanh Hoa Province to Refine Policies for Enhancing Enterprise Innovation Capacity in the Digital Transformation Era
07 Nov 2025
On the afternoon of November 6, 2025, the University of Economics Ho Chi Minh City (UEH), in collaboration with the Khanh Hoa Provincial Union of Science and Technology Associations, organized a scientific seminar on the theme: "Refining the Policy System to Enhance the Innovation Capacity of Enterprises in the Context of Digital Transformation in Khanh Hoa Province: Current Situation and Recommendations."
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UEH Challenge: 24h of Giving 2025 – Over 1,000 UEHers Join Together to Continue the Proud "Giving Back" Tradition
07 Nov 2025
During the 24-hour UEH Challenge: 24h of Giving 2025, over 1,000 UEHers—including staff, learners, alumni, and partners—came together to spread the meaningful "Giving Back" spirit. As an annual event that embodies the beautiful culture of ONE UEH, this year's program raised over 200 million VND for the Giving to UEH Fund, under the "Nurturing Talent" category. These contributions will fund "Fulfilling Dreams" scholarships for students in difficult circumstances, providing them with motivation on their academic and personal growth journey.
Read More![[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam?](/images/upload/img_background/ueh-background-638978924607115207.png)
[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam?
04 Nov 2025
Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate social responsibility (CSR), but its effectiveness is yet to be measured. Faced with this "problem," a team of student researchers from the University of Economics Ho Chi Minh City (UEH) conducted the research topic "Do CSR activities impact Gen Z's sustainable purchase intention and willingness to pay more?" Experimental Research in Vietnam" to clarify how CSR contributes to shaping brand trust, strengthening brand image and brand loyalty, and thereby influencing the sustainable consumption behavior of Gen Z in Vietnam.
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27/10/1976 - 27/102025: UEH's 49th Anniversary, From a Legacy of Knowledge to a New Generation Continuing the Mission
29 Oct 2025
On October 27, 2025, the UEH community collectively experienced a memorable milestone—the 49th anniversary of the University of Economics Ho Chi Minh City's establishment, coupled with the leadership transition for the 2025 - 2030 term. After nearly half a century of perseverance on its journey of knowledge creation, UEH today is poised to approach its 50th milestone with new aspirations and vision!
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
