The Return of the International Event Series ArtTech Fusion 2024 (ATF24): ArtTech - A New Fusion for the Future Generation for S ustainability
16 Oct 2024
On the morning of October 14, 2024, University of Economics Ho Chi Minh City (UEH) organized an event to announce the international activity series ArtTech Fusion 2024 (ATF24) with the theme "New ArtTech For Future Generations" (ArtTech - New combination for future generations for sustainability).
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Explore Comprehensive Data from Statista: Extended Access in October
14 Oct 2024
Statista is a premier platform for business data, offering access to comprehensive statistics and insights on over 80,000 topics across 170 fields. The database aggregates information from over 22,500 sources, making it an essential tool for market research, consumer behavior analysis, and industry trend assessments.
Read More![[Podcast] Emotional Response in Viral Advertising: Impact on Viewers' Attitudes and Sharing Behaviors](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-041108-102924.png)
[Podcast] Emotional Response in Viral Advertising: Impact on Viewers' Attitudes and Sharing Behaviors
11 Oct 2024
Keywords: Viral advertising, emotional response, viewer attitudes, sharing behavior In the context of digital technology, conventional forms of advertising listed as newspapers, banners, flyers, etc. are gradually being replaced by promoting products/brands through viral advertising. This form is not only attractive but also creates strong emotional responses for viewers. These emotions are proved to have impacts on attitudes and behavior of sharing content. In this research, the author from University of Economics Ho Chi Minh City (UEH) clarified the emotional response of viral advertising viewers to their attitudes towards the brand and their intention to share.
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Innovation and Career Mastery: Find your element and thrive
07 Oct 2024
On September 25th 2024, UEH organized a career orientation and personal development program with the topic "INNOVATION AND CAREER MASTERY: Find Your Element and Thrive." The seminar attracted a large audience of students, offering valuable insights and essential skills for their career development journey.
Read More![[Podcast] Social Media Engagement and International Brand Purchase Intention: The Role of International Brand Reviews and Ethnocentrism](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-040502-102924.png)
[Podcast] Social Media Engagement and International Brand Purchase Intention: The Role of International Brand Reviews and Ethnocentrism
04 Oct 2024
Keywords: Social media engagement, purchase intention, product reviews, ethnocentrism, international brand products, digital marketing With the explosive development of the Internet and modern technology, social media is becoming increasingly popular and used with high frequency around the world, including Vietnam. Consumers use social media as not only a communication tool but also a business and shopping environment. However, a question has arisen: "Do domestic consumers' shopping behavior tend to favor international products when they use social media?". In the current study, the author from University of Economics Ho Chi Minh City (UEH) pointed out that participating in social networks will have an impact on consumers' intention to buy international products, the mediating role of products brand product reviews, and the moderation of ethnocentrism.
Read More![[Podcast] Health, Environment, Brand Love and Purchase Decisions: The Role of Online Reviews](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-040813-102924.png)
[Podcast] Health, Environment, Brand Love and Purchase Decisions: The Role of Online Reviews
04 Oct 2024
In recent years, health and environmental issues have not only become a public concern but also a factor that deeply influences consumer decisions. Therefore, the increasing demand for organic personal care products is a major challenge for businesses in identifying and responding to changes in consumer perceptions of health and the environment. In the current study, the author from University of Economics Ho Chi Minh City (UEH) pointed out the role of health awareness, environmental concern and brand love in enhancing purchase decisions through the impacts of online reviews.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
