Data Law – Part 1: Necessity for a New Approach
17 May 2024
With the emergence of new business models based on providing services online, digital data becomes a ‘new’ resource, properly exploiting and promoting the value of data will promote the digital economy development. However, fragmented regulations and a bias towards control methods have placed many limitations on the empowerment of business entities. This article by a group of authors from University of Economics Ho Chi Minh City (UEH) will discuss the challenges mentioned above and propose a new approach to balance the interests of all parties.
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Enhancing the quality of service for learners, officials, employees, and partners: UEH implementing the variety of forms in terms of receiving and handling support requests
15 May 2024
Aiming to improve the quality of care service and support for contacts (learners, officials, employees, and partners), in 2024, the University of Economics Ho Chi Minh City (UEH) has applied technology and improved the management system, partner care, customer relationship management (CRM) by implementing various forms of receiving and resolving contact requests on the CRM system.
Read More![[Podcast] Advertising Evaluation on Tiktok Platform](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-052011-051324.png)
[Podcast] Advertising Evaluation on Tiktok Platform
13 May 2024
According to the surveys of TikTok users in Ho Chi Minh City, the relationship between social presence, immersion, ad engagement and TikTok and Tiktok evaluation is assessed based on approaching the SOR model, the author group from the University of Economics Ho Chi Minh City (UEH) has provided specific analysis of these relationships. From this foundation, the implications have been proposed for applying the development of short-form video communication tools in implementing product development strategies, branding, retail/service experiences using Tiktok means of communication.
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5-Year Anniversary of the UEH Institute of Innovation: Lighting the path of innovation
19 Apr 2024
On April 17, 2024, the University of Economics Ho Chi Minh City solemnly organized the '5-Year Anniversary of the UEH Institute of Innovation: Lighting the path of innovation'. This event marks the journey accompanying the national strategy on building a startup nation and developing an innovation ecosystem at a national key university.
Read More![[UEH Sharing - Career Fair 2024] A Seminar and Workshop Series Sharing and Spreading Multidisciplinary Knowledge To Businesses and Leaders](/images/upload/img_background/ueh-bg-102426-040124.jpg)
[UEH Sharing - Career Fair 2024] A Seminar and Workshop Series Sharing and Spreading Multidisciplinary Knowledge To Businesses and Leaders
01 Apr 2024
Within the framework of the UEH SHARING - CAREER FAIR 2024, from March 25 - 31, 2024, University of Economics Ho Chi Minh City(UEH) organized a seminar series to share and spread multidisciplinary knowledge to businesses and leaders with the theme of integrating technology into art in modern business activities and aiming for sustainable development of businesses in the future.
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Artificial Intelligence makes learning English easy.
27 Mar 2024
Speaking on the subject of "AI-Enhanced English Learning: Principles and Techniques," Mr. Nguyen Dang Quang, Academic Manager at English House, led a language workshop hosted by UEH English Zone. This was one of the monthly activities hosted by English Zone, which aims to help the community become more proficient in the language through a variety of useful topics.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
