![[Research Contribution] Do luxury brands in fashion industry have to trade-off for sustainability?](/images/upload/img_background/ueh-background-639138253235757344.png)
[Research Contribution] Do luxury brands in fashion industry have to trade-off for sustainability?
08 May 2026
The luxury factor is often associated with high cost, rarity, and sometimes ostentatious consumption. Meanwhile, sustainability is associated with moderation, responsibility, and consideration of environmental impact. So, can these seemingly opposing concepts coexist in the high-end fashion industry? In the context of consumers becoming increasingly concerned about the environment, luxury brands are beginning to integrate sustainability into their products. However, this raises a big question: does "greening" strip away the essence of luxury, or on the contrary, can it become a new value that elevates the brand?
Read More![[Research Contribution] Factors influencing the level of sustainability disclosure of listed companies on the Ho Chi Minh City stock exchange](/images/upload/img_background/ueh-background-639129684014274698.png)
[Research Contribution] Factors influencing the level of sustainability disclosure of listed companies on the Ho Chi Minh City stock exchange
29 Apr 2026
When sustainable development gradually becomes the "new game" in the marketplace, disclosing information is not only an obligation but also a commitment to corporate reputation. However, does that transparency stem from strategic vision or is it merely a consequence of invisible pressures? In search of an answer to this question, a group of students from the University of Economics Ho Chi Minh City (UEH) has launched a project titled "Factors influencing the level of sustainability disclosure of listed companies on the Ho Chi Minh City stock exchange" The research serves as a realistic lens, illuminating the barriers and underlying motivations that are shaping ESG disclosure behavior in Vietnam today.
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New UEH Publications Alert (Week 4 - April 2026): Interdisciplinary Thinking Addressing Challenges from Digital Transformation to Green Growth
28 Apr 2026
In Week 4 - April 2026, the University of Economics Ho Chi Minh City (UEH) continued to record an impressive series of international publications, spanning a wide research spectrum from public governance, finance, digital technologies, and artificial intelligence (AI) to green logistics and sustainable development. This body of work demonstrates UEH’s strong research capability, not only in depth but also in flexibility, effectively addressing emerging global challenges through an interdisciplinary approach.
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New UEH Publications Alert (Week 2 – April 2026): Interdisciplinary Imprints from Smart Agriculture and Industry 6.0 to Natural Sciences
15 Apr 2026
In Week 2 of April 2026, the University of Economics Ho Chi Minh City (UEH) continued to record a series of new international publications, demonstrating its diverse research capacity and increasingly sharp interdisciplinary orientation. These works reflect a strong intersection between economics, management, technology, engineering, and natural sciences, contributing to addressing contemporary challenges from a comprehensive perspective.
Read More![[Research Contribution] The effect of gamified virtual CSR cocreated on green consumption behavior: Research results of Gen Z in Ho Chi Minh City](/images/upload/img_background/ueh-background-639114098600738572.png)
[Research Contribution] The effect of gamified virtual CSR cocreated on green consumption behavior: Research results of Gen Z in Ho Chi Minh City
10 Apr 2026
In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground" of businesses but gradually become interactive experiences for users. Can "gamification" make green consumption more appealing to the younger generation?
Read More![[Research Contribution] The impact of greenwashing and green perceived value on young people's intention to purchase Innisfree green cosmetics in Ho Chi Minh City: Through Intermediate Factors Green Brand Attitude, Green Brand Image, Green Brand Equity, Green Word of Mouth](/images/upload/img_background/ueh-background-639108139346820915.png)
[Research Contribution] The impact of greenwashing and green perceived value on young people's intention to purchase Innisfree green cosmetics in Ho Chi Minh City: Through Intermediate Factors Green Brand Attitude, Green Brand Image, Green Brand Equity, Green Word of Mouth
03 Apr 2026
Green consumption is on the rise, but so are the traps of greenwashing. When trust is betrayed by layers of artificial ecological facades, how will young people react? To find the solution to this puzzle, the research topic "The impact of greenwashing and green perceived value on young people's intention to purchase Innisfree green cosmetics in Ho Chi Minh City: Through Intermediate Factors Green Brand Attitude, Green Brand Image, Green Brand Equity, Green Word of Mouth" was conducted by a group of students from the University of Economics Ho Chi Minh City (UEH), delving into how skepticism disrupts brand equity and reshapes the purchasing decisions of the younger generation regarding green cosmetics.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
