![[UEH 50] Launching Ceremony UEH Technology Convergence Hub and UEH FLEX Pilot Project: A Convergence Point for Technology, Knowledge Connection, and Innovation for Sustainable Development](/images/upload/img_background/ueh-background-639286062840240087.png)
[UEH 50] Launching Ceremony UEH Technology Convergence Hub and UEH FLEX Pilot Project: A Convergence Point for Technology, Knowledge Connection, and Innovation for Sustainable Development
25 Oct 2026
Amidst the context where science, technology, and innovation are increasingly becoming vital drivers of socio-economic development, the University of Economics Ho Chi Minh City (UEH) continues to materialize its multi-disciplinary and sustainable university development strategy through the establishment of the Technology Convergence Hub (TCH)—a technology convergence point and a strategic core within the UniverCity Innovation Hub ecosystem. Concurrently, right at the TCH space, UEH officially launched UEH FLEX—a pilot collaboration program with the K-City Network to introduce the Demand Responsive Transit (DRT) pilot project.
Read More![[Research Contribution] Pepsico’s sustainable packaging campaign and its effects on consumers' purchase intention in Ho Chi Minh city](/images/upload/img_background/ueh-background-639256034737202995.png)
[Research Contribution] Pepsico’s sustainable packaging campaign and its effects on consumers' purchase intention in Ho Chi Minh city
21 Sep 2026
Keywords: Sustainable packaging; Purchase intention; Green marketing; Consumer behavior; Brand trust; PepsiCo; Sustainable development. Under the increasing pressure from plastic waste, many businesses have started to transition their packaging toward being more environmentally friendly. However, can a bottle made from recycled plastic truly change consumer choices, or do purchasing decisions still depend on taste, price, and advertising? From a survey of 251 consumers in Ho Chi Minh City, the research conducted by a group of students from the University of Economics Ho Chi Minh City (UEH) evaluates the impact of PepsiCo's sustainable packaging campaign on purchase intention, while clarifying the role of the "green" factor in relation to other marketing elements.
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New UEH Publications Alert (Week 2 – September 2026): Towards “Twin Transformation” – UEH International Publications Decode the Intersection of Law, Digital Technology, Finance, and Sustainable Development
16 Sep 2026
In Week 2 of September 2026, the University of Economics Ho Chi Minh City (UEH) continued to record a number of new international publications, clearly demonstrating its interdisciplinary research orientation and ability to approach complex issues from multiple perspectives. This week's studies span a wide range of topics, from legal semiotics, corporate governance, and artificial intelligence to livestream commerce, sustainable consumption, the circular economy, tourism, and geopolitical risks, thereby contributing to a deeper understanding of ongoing transformations in today's economic, social, and technological environment.
Read More![[Research Contribution] Investigating the influence of sustainability marketing approaches on the responsible sustainable consumption behavior of Gen Z with a focus on green products](/images/upload/img_background/ueh-background-639216910048148794.png)
[Research Contribution] Investigating the influence of sustainability marketing approaches on the responsible sustainable consumption behavior of Gen Z with a focus on green products
07 Aug 2026
Why do so many young people say they care about the environment, but when faced with the shelves, they still choose familiar products instead of "green" ones? Is the issue not in awareness, but in how brands convey sustainable messages to consumers? In the context of businesses increasingly investing in green marketing, the question is no longer "should we do sustainable marketing," but rather "how can we make consumers truly believe, genuinely feel, and ultimately change their behavior?"
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UEH and SHB sign Cooperation Agreement: Joining hands to develop human resources and the AI ecosystem in the finance and banking sector
05 Aug 2026
On August 4, 2026, the University of Economics Ho Chi Minh City (UEH) and Saigon - Hanoi Commercial Joint Stock Bank (SHB) officially signed a Memorandum of Understanding (MOU) for the 2026 – 2031 period. This event marks a new milestone in the cooperative relationship between UEH and SHB, aiming to develop high-quality human resources, promote applied research, and jointly create an artificial intelligence (AI) ecosystem specialized in finance and banking, thereby contributing to the national AI capacity development and bringing Vietnamese intelligence to regional and international levels.
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New UEH Publications Alert (Week 5 – July 2026): Interdisciplinary Breakthroughs from Technological Innovation to Sustainable Development
05 Aug 2026
In Week 5 of July 2026, the University of Economics Ho Chi Minh City (UEH) continued to achieve a series of outstanding international publications, reflecting its expanding interdisciplinary research capacity in addressing global challenges. The publications released during the week demonstrate the strong integration of economics, management, technology, data science, and social sciences, contributing both academic insights and practical solutions to advance digital transformation, green transition, and sustainable development.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
