![[Research Contribution] The impact of technology application and other factors in green marketing on green consumer behavior in Ho Chi Minh City](/images/upload/img_background/ueh-background-638893772474172256.png)
[Research Contribution] The impact of technology application and other factors in green marketing on green consumer behavior in Ho Chi Minh City
29 Jul 2025
In the post-pandemic context, consumers are increasingly concerned about health, quality, and the environment. However, the market is still flooded with low-quality goods "disguised as green," causing consumer confusion. In the trend of green consumption, technologies like iCheck have emerged due to their ability to provide transparent product information. But does this transparency really influence green consumer behavior? And have current marketing strategies met expectations? Grappling with that question, a research team from the University of Economics Ho Chi Minh City (UEH) conducted a study on "The Impact of Product Transparency Through the Icheck Application and Other Green Marketing Factors on Green Consumer Behavior in Ho Chi Minh City."
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UEH Participated and Proposed Solutions for Sustainable Supply Chain Development in Ho Chi Minh City at the Seminar “Development Space for Ho Chi Minh City – Driving Forces from Building Supply and Retail Chains”
15 Jul 2025
On the afternoon of July 11, 2025, at the invitation of the Department of Industry and Trade of Ho Chi Minh City, Ho Chi Minh City University of Economics (UEH) attended and proposed a number of solutions to promote the development of sustainable supply chains and complete modern and effective retail infrastructure at the Seminar "Ho Chi Minh City Development Space - Driving force from building supply chains and retail". The event is an important forum to seek breakthrough solutions for the City's trade sector in the new development stage.
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UEH participated in the iTECH EXPO 2025 technology exhibition with the booth theme 'Innovative Interaction Technologies: The Intersection of Art and Technology for Creative and Sustainable Development
11 Jul 2025
On July 9, 2025, the iTECH EXPO 2025 technology exhibition officially opened at the Sky Expo Vietnam International Exhibition and Convention Center in Ho Chi Minh City. The event features more than 150 technology booths from both domestic and international organizations, taking place over three days from July 9 to 11, 2025. As one of the most prestigious and large-scale annual technology exhibitions, iTECH EXPO draws significant attention from leading experts, businesses, researchers, and educational institutions. The exhibition serves as a platform to explore cutting-edge technology trends and fosters an environment for academic exchange and interdisciplinary collaboration.
Read More![[Research Contribution] Hydrogen – Opportunities and Challenges for Green Transport Development in the Mekong Delta](/images/upload/img_background/ueh-background-638895462406532026.png)
[Research Contribution] Hydrogen – Opportunities and Challenges for Green Transport Development in the Mekong Delta
30 Jun 2025
The Mekong Delta (MD), a key economic region of Vietnam, is facing many challenges in terms of transport infrastructure, especially in the context of increasingly complex climate change. The development of a sustainable, adaptive, and environmentally friendly transport system is becoming a top priority, in which the green transport model is a promising approach. Hydrogen, an emerging clean energy source in Vietnam, is expected to play an important role in reducing greenhouse gas emissions, especially through their application in fuel cell vehicles. However, the problem of refueling infrastructure and supporting ecosystems remains a major barrier. In this research paper, the authors from UEH Mekong, University of Economics Ho Chi Minh City (UEH), focused on analyzing the potential for developing green transport using hydrogen in the MD, clarifying opportunities, challenges, and suggesting feasible infrastructure solutions towards sustainable development.
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Scientific conference: “Planning Vision and Economic Development Drivers of the New Ho Chi Minh City”
19 Jun 2025
On the morning of 17 June 2025, the Ho Chi Minh City Institute for Development Studies (HIDS) and the University of Economics Ho Chi Minh City (UEH) successfully co-hosted the scientific conference “Planning Vision and Economic Development Drivers of the New Ho Chi Minh City.”
Read More![[Research Contribution] Patent Protection in Defense Industry and National Economy Development](/images/upload/img_background/ueh-background-638840829176775966.png)
[Research Contribution] Patent Protection in Defense Industry and National Economy Development
17 May 2025
Patent is one of the objects of intellectual property. Patent protection plays an important role in the development of the defense industry and the economy. For the defense industry, patent protection protects military technologies and techniques, and minimizes infringement. For the national economy, patent protection encourages innovation, promotes economic development, and enhances the competitiveness of defense industry products in the international market.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
