In the context of rapid urbanization, environmental and public health issues are becoming serious challenges, particularly in the area of personal transportation. Based on this, a research team from the University of Economics Ho Chi Minh City (UEH) conducted the topic "Green Trends and Factors Influencing People's Intention to Purchase Electric Motorcycles in Ho Chi Minh City" to analyze the psychological and social factors affecting the intention to purchase electric motorcycles. This research serves as a scientific basis for policy planning and guiding consumer behavior toward environmental friendliness in major cities in Vietnam.
In a consumer landscape where personalized brand relationships are increasingly common, the study "Exploring the Dichotomy Between Brand Addiction and Brand Love," conducted by a team of authors from the University of Economics Ho Chi Minh City, RMIT Vietnam, and the University of Lisbon, introduces a new, more profound, and comprehensive approach to understanding two concepts often seen as opposites: brand love and brand addiction.
As Vietnam's population enters a rapid aging phase, the trend of early retirement is becoming increasingly prevalent, posing significant challenges to the social security system and the labor market balance. Globally, studies on early retirement behavior have highlighted the roles of health, working conditions, and individual psychology; however, the aspects of personal financial management and financial literacy have received limited attention, especially in emerging economies. Motivated by this context, a study by researchers from UEH Mekong – University of Economics Ho Chi Minh City (UEH) – focuses on analyzing the factors influencing the early retirement intention of Vietnamese workers. It also clarifies the moderating role of financial literacy in the relationship between financial, social conditions, and retirement decisions, offering crucial insights for national policymaking and human resource management strategies.
Dec
2025
Date: December 01 and 02, 2025
Place: 279 Nguyen Tri Phuong Street, Dien Hong Ward, Ho Chi Minh City.
Dec
2025
Date: 10:00 AM (Vietnam), Monday, Dec 01, 2025
Place: Room B1-1001, 279 Nguyen Tri Phuong St, Dien Hong Ward, HCMC
The Board of Management governs and stewards the day-to-day operation at the University in conjunction with the President, Council & Faculties to ensure the benefits of present and future UEHers
Department of Research, Development and Global Engagement (RDGE) supports and advises those seeking academic opportunities in higher education and scientific research
Your connection to UEH doesn't end when you leave campus. Let UEH Alumni Association connect you with what matters most as your connection to the university is forever ever-lasting
Established
COLLEGES
DEPARTMENTS
Branches
Scientific
Business Units
Students
University of Economics Ho Chi Minh City has successfully obtained accreditations from AUN QA on both program and institutional levels.
UEH is recognized as meeting the European FIBAA standard at the educational institution level and 13 Training Programs
