UEH Master programs for International Students

International Business (Application oriented)

Semester
(Planned)
Course Type Course
Semester 1
(20 credits)
Compulsory
  • Philosophy (4 credits)
  • Compulsory
  • Global Business in the digital era (3 credits)
  • Compulsory
  • Research methods (3 credits)
  • Compulsory
  • International Finance strategy and Investment (3 credits)
  • Compulsory
  • Business analytics and forecasting (3 credits)
  • Compulsory
  • English for Business Studies (4 credits)
  • Semester 2
    (15 credits)
    Compulsory
  • Global Business Strategy (3 credits)
  • Elective
  • Global Marketing (3 credits)
  • Compulsory
  • Global operations and supply chain management (3 credits)
  • Elective
  • International Human Resource Management and Global Leadership (3 credits)
  • Elective
  • Consumer behavior, digital buyers (3 credits)
  • Elective
  • Service Management and e-business (3 credits)
  • Elective
  • Service Marketing (3 credits)
  • Elective
  • Business Ethics and Sustainable Development (3 credits)
  • Semester 3
    (12 credits)
    Elective
  • Sales Management and e-business (3 credits)
  • Elective
  • Brand Management (3 credits)
  • Elective
  • Marketing in the Digital Era (3 credits)
  • Elective
  • (EN) Commerce in the Digital Era (3 credits)
  • Elective
  • Export - import business (3 credits)
  • Elective
  • (EN) Supply chain management in e-commerce (3 credits)
  • Elective
  • Managing in the multicultural environment (3 credits)
  • Elective
  • (EN) Family Business (3 credits)
  • Semester 4
    (13 credits)
    Compulsory
  • (EN) Multi-channel sales strategy in digital platforms (3 credits)
  • Compulsory
  • Trends in the regional business environment (3 credits)
  • Compulsory
  • (EN) Master’s Project (7 credits)