UEH Master programs for International Students

International Business

Semester
(Planned)		 Course Type Course
Semester 1
(20 credits) 		Compulsory
  • Foreign Language (4 credits)
    • Compulsory
  • Philosophy (4 credits)
    • Compulsory
  • (EN) Global Business in the digital era (3 credits)
    • Compulsory
  • (EN) Research methods (3 credits)
    • Compulsory
  • (EN) International Finance strategy and Investment (3 credits)
    • Compulsory
  • (EN) Business analytics and forecasting (3 credits)
    • Semester 2
    (15 credits)     		Compulsory
  • (EN) Global Business Strategy (3 credits)
    • Elective
  • (EN) Global Marketing (3 credits)
    • Compulsory
  • (EN) Global operations and supply chain management (3 credits)
    • Elective
  • (EN) International Human Resource Management and Global Leadership (3 credits)
    • Elective
  • (EN) Consumer behavior, digital buyers (3 credits)
    • Elective
  • (EN) Service Management and e-business (3 credits)
    • Elective
  • (EN) Service Marketing (3 credits)
    • Elective
  • (EN) Business Ethics and Sustainable Development (3 credits)
    • Semester 3
    (12 credits)     		Elective
  • (EN) Sales Management and e-business (3 credits)
    • Elective
  • (EN) Brand Management (3 credits)
    • Elective
  • (EN) Marketing in the Digital Era (3 credits)
    • Elective
  • (EN) Commerce in the Digital Era (3 credits)
    • Elective
  • (EN) Export - import business (3 credits)
    • Elective
  • (EN) Supply chain management in e-commerce (3 credits)
    • Elective
  • (EN) Managing in the multicultural environment (3 credits)
    • Elective
  • (EN) Family Business (3 credits)
    • Semester 4
    (13 credits)     		Compulsory
  • (EN) Multi-channel sales strategy in digital platforms (3 credits)
    • Compulsory
  • (EN) Trends in the regional business environment (3 credits)
    • Compulsory
  • (EN) Master’s Project (7 credits)