ArtTech

General education knowledge: 32 CREDITS

Course	Credits
1. Marxist - Leninist Philosophy	3
Marxist - Leninist Philosophy module provides students with the most general knowledge of development and movement as a scientific basis for evaluating and solving problems arising in life. The module includes the basic contents: dialectical materialism, materialistic dialectism and historical materialism. Dialectic materialism provides learners with a scientific worldview as the basis for a positive and creative attitude to life. Dialectic materialism provides learners with a method of dialectic thinking to correctly recognize and solve problems in life. Historical materialism provides learners with a correct understanding of the existence and social development as well as the scientific methodology to recognize and solve social problems.
2. Marxist - Leninist Political Economics	2
The Marxist - Leninist Political Economy course is used for non-specialized political theory, studying the basic principles of Marxism-Leninism about the production of goods, the market and the role of actors in the economy. market economy. Research produces surplus value in a market economy, associated with it is the problem of capital accumulation and reproduction, along with manifestations of surplus value. The subject also studies competition and monopoly in the market economy. Study of the socialist-oriented market economy and economic interest relations in Vietnam. Study the strategy of industrialization, modernization and international economic integration of Vietnam.
3. Scientific Socialism	2
It is one of three constituent parts of Marxism-Leninism, a compulsory subject in the training program of universities and colleges in the country. The scientific socialism subject (social science) for the undergraduate degree without majoring in political theory equips students with the core content of the following specific issues: The process of formation and development of socialism; Working-class history mission; Socialism and the transition to socialism; Socialist democracy and a socialist state; The social-class structure and class alliances, class in the period of transition to socialism; Ethnic and religious issues in the transition to socialism; The family problem in the transition to socialism. On that basis, it helps students form their thinking, analytical skills, evaluate and identify the nature of socialism and the transition period to socialism in Vietnam, forming a school, Marxist-Leninist ideology, building appropriate social responsibility in employment and post-graduate life.
4. Ho Chi Minh’s Ideology	2
The Ho Chi Minh Thought module consists of 6 chapters, providing students with basic knowledge of: Objects, research methods, meaning of learning subjects. ; on the basis, process of formation and development of Ho Chi Minh's thought; Ho Chi Minh's basic ideas about national independence and socialism, the Communist Party of Vietnam, about national solidarity and international solidarity, culture, morality and people.
5. History of Vietnamese Communist party	2
Equip students with the knowledge of objects, purposes, tasks, research methods, study of Party History and the basic, core, systematic knowledge about the birth of the Party (1920 - 1930), the process of the Party leading the struggle for power (1930 - 1945), leading two resistance wars against French colonialism and the American imperialist invasion, completing national liberation, reunification (1945) - 1975), led the country transitionally to socialism and carried out the reform (1975 - 2018). Thereby affirming the successes, raising the limitations, summarizing the experiences of the revolutionary leadership of the Party to help learners raise awareness, belief in the Party and the ability to apply the learned knowledge. into practical work, contributing to building and defending the Socialist Vietnam Fatherland.
6. General Business English	4
General Business English helps students: - Develop English language skills on the topics and contexts of work and business environments. - Have general knowledge of many fields such as careers, companies, selling, great ideas and stress. - Equip knowledge and skills to take the test for the international certificate of business communication English (TOEIC), contributing to achieving English output standards at level B1 (according to the European Framework of Reference, CFER).
7. English for Technology, Communication and Design 1	3
This module aims to enhance students' comprehension of academic language and literacy practices within the field of Technology, Communication and Design. The design of the module facilitates the integration of language learning with key content areas, enabling students to develop a profound understanding of how language functions in communicating subject matter. Consequently, students will be able to acquire essential language skills relevant to the field of Technology, Communication and Design. Students actively foster their learning experience through engaging in diverse learning activities such as case studies, role-plays, simulations, presentations, and group discussions.
8. English for Technology, Communication and Design 2	3
The principal aim of this module is to enhance students' cognitive mastery of the intricate interplay between academic language and the specialized discourse conventions within the field of Technology, Communication and Design. The structural framework of the module strategically facilitates the integration of linguistic acquisition with the foundational subject matter, thereby endowing students with the capacity to cultivate a profound comprehension of the nuanced role of language in the dissemination of specialized knowledge. Consequently, students will acquire and develop essential language competencies that are intrinsically pertinent to the field of Technology, Communication and Design. Students will be involved in various interesting activities like studying real cases, acting out scenarios, doing simulations, giving presentations, and having group discussions to make their learning experience exciting and valuable.
9. Introduction to Psychology	2
The objective of the field of psychology is to understand how the mind and brain interact with the external world to shape behavior. This course is designed to be an introduction to the science of psychology, which focuses mainly on the study of mind, emotion and behavior in humans. The course will provide basic knowledge that helps students build foundations in psychology. Furthermore, students will also understand how the knowledge of psychology is applied in management, economics, marketing, consumer behavior, technology management, and other fields. The contents of this course will include 3 modules: (1) Module 1: Introduction to psychology, (2) Module 2: psychological processes and behaviors, (3) Module 3: Correcting individual and social behaviors.
10. Sustainable Development	2
The course "Sustainable Development" introduces students to the key principles, concepts, and challenges of sustainable development with a focus on the context of Vietnam. As a rapidly developing nation, Vietnam faces complex social, economic, and environmental issues that require sustainable solutions. This undergraduate-level course aims to equip students with a comprehensive understanding of sustainable development theory, its application, and the role of various stakeholders in achieving sustainable outcomes. Studying "Sustainable Development" is essential for students to develop a holistic understanding of the challenges facing the world and to equip themselves with the knowledge and skills needed to contribute positively to a sustainable and equitable future. The course fosters critical thinking, global awareness, and responsible citizenship while providing a pathway to meaningful and impactful careers in a world that increasingly values sustainability.
11. Design Thinking	2
Design thinking is a social science associated with the process of thinking and designing to solve problems. This module will focus on helping students improve their ability to generate new ideas and discoveries, working with constant innovation to solve problems. Design thinking is slowly gaining popularity both in industry and in business. This course is designed as a project with a series of thematic reports and workshops on design thinking. After this course, students are able to research, analyze, explore and present ideas effectively, working independently on individual and group projects. This course is related to the following courses: Fundamental of Design Studio, Graphic Design Studio, Media Production Studio, UX & UI, New Tech in Communication, Website Design and Development Project, Studio Media Content Creation.
12. Applied mathematics for ArtTech	3
This course will provide students with basic knowledge of advanced mathematics used for ArtTech. Which is included by two main parts: Linear Algebra and Calculus. With the Linear Algebra, students will be introduced to vectors, matrices, and linear mapping. While in the Calculus part, students will be introduced to derivatives, integration, and differential equations.
- Elective: Select 1 out of 2	1

13. Health, Well-being & Lifestyle Design	1
The subject emphasizes acquiring knowledge related to health, happiness, and lifestyle design. Learners will explore various facets of physical and mental well-being, and strategies for crafting a balanced and fulfilling lifestyle. Through a combination of theory, practice, and experiential learning, learners will embark on a journey of change to optimize their personal lives.
14. Positive thinking and emotional intelligence	1
The subject of Emotional Intelligence (EI) and Positive Thinking (PT) is for developing effective work skills. EI helps learners to recognize and explore their emotions, so that they can manage their emotions in accordance with situations in communication. Besides, EI helps learners to empathize with others, thus they can connect and communicate with people more effectively. In addition, this course applies mindfulness practice to improve EI ability. In parallel with EI is PT, this subject helps learners to correctly understand about life, work, relationships, success and failure, from that they have the right attitude, action in every situation. This course also helps learners to build and develop positive thinking maps for themselves.
- Elective: Select 1 out of 2	1

15. Self-Management	1
This module deals with knowledge of psychology and human resources. Throughout this module, students will be provided with knowledge of personality, and many other factors related to a person in the field of psychology. After completing this course, students will be able to define and manage themselves with better orientation and values. The skills in this module will be applied in all aspects of life.
16. Leadership and dynamic team building	1
This module deals with knowledge of leadership and management. Throughout the course, students will be provided with the knowledge and skills to be in a leadership position. Leadership skills will be practiced during the time students go to school and work when there are jobs that require a team to perform.

Subjects of Major: 48 CREDITS

Course	Credits
17. Programming fundamentals	3
The course aims to provide learners with the basic knowledge of computer programming and the Python programming language. Provide learners with basic knowledge and skills in computer programming: determine the requirements of the problem, build algorithm flowcharts, build programs and compile programs. The course helps learners to have a theoretical background and skills to be able to grasp and use programming software to apply related work or to study other courses.
18. Fundamental of design Studio	6
This course introduces the design principles and practices common to most design professions, to give students a foundation understanding of design using basic principles and theory applicable to all forms of art. Students will learn the language of design: form, balance, structure, rhythm, and harmony are studied in black and white and in color. Through essential hands-on design exercises, Studio focuses on the development of the beginning student’s thinking methodology such as how to think like a designer, and how to judge between good and bad design execution. This course lays the foundation for a more advanced design course. This course is related to the following courses: UX & UI, Graphic Design Studio, Media Production Studio, Seminar 4: Design Thinking, New Tech in Communication, Website Design and Development, Media Content Creation Project
19. Ergonomic Design	3
This course provides knowledge of Ergonomics with the aim of understanding the capabilities and limitations of humans, and then applying this learning to improve human interaction with products, systems, and environments. The goal is to enhance productivity and reduce discomfort, considering Ergonomics as a decisive factor for the success of a product. Additionally, the course covers psychological principles applied in design. Learners gain a deeper understanding of how human perception, emotions, and behavior influence design choices across various fields. Through a combination of theoretical foundations and practical application, students will develop an understanding of the psychology of design and create effective designs with the user at the center.
- Elective: Select 1 out of 2	3

20. History of Design	3
Design history is a field of study and exploration that examines the development of design from the past to the present. It encompasses the investigation of how ideas, styles, and technologies have influenced the creation of products, art, and the design industry. Design history is not only about tracking the evolution of specific design objects but also about researching the cultural, social, and technological context in which these designs emerged. It helps to understand more about the factors that drove innovation in design and how it interacted with the societal environment at that time.
21. Historical Perspective in Art and Culture	3
This foundational course will offer students an in-depth examination of the history of art and culture, tracing its evolution from ancient civilizations to the present day. By integrating the theory of art technology, the course will shed light on the transformative power of technology in shaping art and cultural expressions.
- Elective: Select 1 out of 2	3

22. Art and Aesthetics	3
The course introduces the philosophical issues of art and aesthetics, which are two important concepts in human life, related to understanding and experiencing the world through various forms. The course helps students approach the aesthetic evaluation of art in a scientific way, in order to create, share, and gain understanding of the world and themselves through creative experiences and assessments of beauty.
23. Modern and Contemporary Art	3
The course provides an overview of the developments in Modern and Contemporary art from the beginning of the 20th century to the present, focusing on important artists and artistic movements, and examining key philosophical ideas and theoretical notions that played a pivotal role in shaping the visual arts.
- Information technology

24. Creative Algorithms	3
This course introduces students to the design and analysis of algorithms based on mathematical models. Creativity is the main task where students need to apply algorithms to solve information. Throughout the process, students are provided with and updated current applied mathematical algorithms, so that students have the ability to creatively adapt algorithms to better suit current and future technology.
25. Big Data	3
This course equips students with knowledge and skills in applying Information and Communication Technology (ICT) methods in utilizing big data in business areas such as product design, marketing, supply chain management, finance-banking, and decision-making.
26. Machine Learning (EN)	3
This course aims to provide students with foundational knowledge of machine learning (ML) methods. In addition, students have the opportunity to practice and apply ML skills to solve real-world problems. Based on this foundation, students are able to combine their knowledge and skills in ML to participate in projects or take on data analysis tasks in various fields such as marketing, supply chain management, finance, credit, and more.
27. UX/UI	3
Students in this course will understand the principles and processes of UI/UX design, demonstrate the design thinking in meeting the needs of users and give them the best experience. In addition, students will also be taught how to research and analyze user objects to create UI/UX designs for products, in accordance with user tastes and business purposes. In addition to theoretical sessions, the course combines practical sessions and seminars so that students can apply their skills and knowledge in building and designing their own products. This course is related to the following courses: Fundamental of Design studio, Graphic Design Studio, Media Production studio, Seminar 4: Design Thinking, New Tech in Communication, Website Design and Development, Media Content Creation project
28. Game Art and Design (EN)	3
This course covers the fundamentals of digital graphic design and the principles, methods, and processes of creating basic digital character designs. It includes topics based on natural forms such as flowers, leaves, animals, and the human body. Students will master the process of designing characters that can be applied in courses related to 3D digital modeling and animation in the future. The goal of the course is to teach students basic concepts and techniques, with a focus on using Photoshop software to create basic digital character designs as digital assets for 3D modeling and animation, as well as for communication design courses. The course aims to equip students with a solid understanding of the concepts and skills needed for independent research, reference material consultation, and problem-solving in the process of designing digital characters. Additionally, the course provides students with collaborative skills and practical experience relevant to the profession. By the end of the course, students will be able to creatively design basic digital characters based on specific themes.
29. Tangible User Interface Studio	3
This HCI (Human-Computer Interactions) course will explore the design space of Tangible User Interfaces that give dynamic physical form to digital information and computation. The goal is to broaden the bandwidth of interaction between people and digital information, through the invention of new digital/physical materials that help us to design, communicate, and express using the full range of human senses and skills. Developed interfaces that are not only practical, but also aesthetic and inspiring.
- Arttech

30. ArtTech Studio 1	3
Students undertake a computer-based art application project through various project forms, research activities, and proposed research activities. The project is based on the application of concepts, techniques, and technologies that artists have employed over the past 25 years in traditional art, photography, film, animation, simulation, electronic games, design, and illustration fields.
31. Digital Illustration	3
Knowledge and skills in digital drawing are the core foundation supporting learners in creativity, building a source of digital graphic data, and applying it in the field of communication design. The course equips students with knowledge of digital graphics and basic digital drawing processes: Methods and techniques of digital drawing on computers (Photoshop software) and on iPad Pro tablets (procreate software). Mastering the process and tools of digital drawing and how to use electronic drawing boards. Students acquire knowledge and skills in independent research, referencing materials, and problem-solving in the design process. Additionally, the course also provides students with collaborative skills and related professional practice.
- Elective: Select 1 out of 2	3

- Arttech

32. ArtTech Theory (EN)	3
Students will explore fundamental theoretical concepts and apply them to the creative field. Study content: Defining Art Technology: Students will be introduced to basic definitions of art technology and how to interact with different aspects of the field of contemporary art. The Relationship Between Technology and Art: Students will explore the relationship between technology and art through the study of real-world projects and examples. Critique and Discussion: Students will engage in discussion and critique about how technology affects creativity in the arts.
33. Introduction to Art & Technology (EN)	3
The course introduces the connection between Art and Technology (Tech), the interconnected tech (technique), craft, and art. Students will receive a history survey following the course, including crucial technology, artistic developments, and philosophical questions—the course format: lectures, student presentations, screening, and class discussion. They will do many art projects, films, and images or text, writing essays from renowned philosophers and cultural artists in the course final examination.
- IT/market	3

34. Computer Graphic	3
The "Computer Graphics" course primarily focuses on the 3D aspect, delving beyond 2D illustration or image processing. Throughout this course, you will learn: ● Fundamentals of Computer Graphics Algorithms: Gain insights into the fundamental principles of computer graphics algorithms, providing a clear understanding of the process behind creating digital images. ● Basics of Real-Time Rendering and Graphics Hardware: Explore the basics of real-time rendering and graphics hardware, helping you comprehend how images are generated and appear on the screen. ● Basic OpenGL: Acquire knowledge on the usage and application of OpenGL, a pivotal technology in the development of computer graphics applications. ● C++ Programming Experience: Master C++ programming skills, a crucial foundation for understanding and applying computer graphics concepts in practical scenarios. ● This course offers students the opportunity to delve deep into the creative world of computer graphics, providing essential skills to construct and comprehend 3D graphics applications.
35. Marketing Research and Consumer Behavior	3
This course has two goals: - This course provides knowledge on how to understand the needs and wants of the market. Marketing research provides information that underlies managerial decisions. - This course provides theoretical and conceptual knowledge of consumer behavior, including the psychology of decision making and individual choice, the behavioral patterns exhibited by consumer groups, as well as social and cultural influences on consumer attitudes and behavior. This course is related to the following courses: Marketing and Communication, Practical Events Management project, PR & Advertising - Strategy & Campaign project, Seminar 2: Contemporary Global Issues on Marketing, Digital Marketing & Branding
- Design/communication

36. Graphic Design Studio	3
Graphic design is a subject that has a multi-faceted impact on the majority of societal occupations. Graphic design plays an important role in advertising, cultural and artistic activities. This course will help students understand the design process from basic exercises to large projects. The course not only teaches design thinking, but also how to use popular graphic applications like Adobe Illustrator, Adobe Indesign, and Blender to train and develop student’s skills. Graphic design, art direction, photography, advertising, animation, publication, magazine design are all areas in which the Graphic Design subject will support students to work in the future. This course is related to the following courses: Fundamental of Design Studio , UX & UI, Design Thinking.
37. Emerging Media and Communication	3
This course deals with media management knowledge. The module provides students with knowledge related to digital media such as digital and online media concepts and how media works. Students will also be trained to optimize technology tools to implement digital and online communication.

Subjects of Minor: 35 CREDITS

Course	Credits
38. VFX	3
This course introduces students to the foundational principles and techniques behind visual effects (VFX). By exploring the history, technology, and artistry behind VFX, students will gain a comprehensive understanding of how visual illusions are created for films, television, and other media platforms.
39. Storytelling Through Art	3
This course is project-based and involves using tools and methods to design and develop products. It provides students with industrial design techniques and prototyping for a physical product. Classes are conducted in a seminar format and use scenarios as well as practical exercises to reinforce key concepts. Topics include identifying customer needs, generating ideas, product architecture, industrial styling, and design for manufacturing.
40. Virtual Design and Interactive Studio	3
This course will focus on the field of Human-Computer Interaction as well as issues related to Virtual Interaction. It combines various knowledge areas and disciplines to serve the field of Applied Arts (Arttech) with the support of cognitive psychology. The main goal of this course is to enable human interaction with virtual environments, recognizing the growing importance of virtual reality applications in human development.
41. Visual Art Studio	3
This course provides students with an overview of the principles and basic techniques in visual arts. Throughout the learning process, students will embark on a creative journey, expanding across various mediums, styles, and diverse historical periods. In this course, students will develop both practical skills and a deep understanding of the world of visual arts. This will help students not only grasp the theory but also apply them creatively and flexibly in practice.
42. ArtTech Studio 2	3
Students carry out a computer-based art application project through various project forms, research activities, and proposed research activities. The project is based on the application of concepts, techniques, and technologies that artists have employed over the past 25 years in traditional art, photography, film, animation, simulation, electronic games, design, and illustration fields.
43. Interactive Light and Sound Studio	3
This course will provide students with essential knowledge, skills, and practice of interactive lighting and sound technology in the world of theatre. Exhibition, art show. Students will apply the fundamental concepts, applications, and vocabulary for elements of interactive lighting and sound technology.
- Creative design

- Elective: Select 1 out of 2	2

44. Design for Interactive Entertainment	2
This course provides students with the principles and basic skills in product design, interactive two-dimensional media. Students will grasp fundamental concepts, techniques, and necessary software for creating three-dimensional digital models and animations. Throughout the course, students will prototype and experiment with creative interactive digital techniques as a form of entertainment and communication for user experiences. By the end of the course, students will be able to create accurate and engaging two-dimensional interactive 3D models and animations.
45. Transmedia Art	2
Understanding of new media art, contemporary cultural phenomenology, relevant scientific, technological and theoretical disciplines. Acquiring skills for creation, contextualization and evaluation of new media art projects. Developing independent critical assessment of and discourse in new media art.
- Elective: Select 1 out of 4	2

46. Mobile Game Design	2
This course provides students with in-depth knowledge of the technology and techniques used to create successful cross-platform mobile games. By the end of the semester, students will have: 1. Developed a solid foundation in software technology for mobile games 2. Understanding of Unity & C# as well as common tools and plugins 3. Familiarity with design considerations and usability on mobile devices 4. Implemented some individual game project prototypes 5. Completed a larger game project, which can be demonstrated in a group environment.
47. Exhibition Space Design	2
This course provides students with a comprehensive understanding of the history, evolving perspectives, and methods of displaying exhibits in exhibition spaces. It introduces principles and standards of exhibition space design and the arrangement of functional layouts. Additionally, the course offers solutions for exhibition lighting and spatial composition. Building on the foundational knowledge provided, students apply scientific and technological advancements to propose design solutions for exhibition spaces and displays.
48. Product Design	2
This course is project-based and involves using tools and methods for designing and developing products. It provides students with industrial design techniques and prototyping for a physical product. The classes are conducted in a workshop format and utilize scenarios as well as hands-on exercises to reinforce key concepts. Topics include identifying customer needs, generating ideas, product architecture, industrial styling, and design for manufacturing.
49. Advanced techniques in VFX Compositing	2
This course delves into advanced techniques and tools for Visual Effects (VFX) synthesis. Building upon foundational knowledge, students will explore the intricacies of seamlessly combining real and virtual elements, enabling the creation of visually engaging narratives. Through hands-on training and practical exercises, students will achieve proficiency in software and advanced synthesis techniques, preparing them for careers in film, gaming, virtual production, and beyond.
- Arttech

- Elective: Select 1 out of 4	2

50. AI Art	2
This course explores the intersection of artificial intelligence and art, introducing students to the tools, techniques, and creative possibilities of using AI in the creation of digital art. Through hands-on projects and discussions, students will learn to harness the power of AI to generate, manipulate, and enhance artistic creations.
51. Holography	2
This course on holography aims to acquaint learners with the fundamental principles of holography and impart practical skills in recording and reconstructing holograms. The course is specifically designed to provide participants with the necessary knowledge and abilities to fabricate holograms and comprehend their applications across diverse fields, such as art, science, and industry. By the conclusion of the course, participants will be capable of creating basic holograms, understanding the principles about holographic recording and reconstruction, and recognizing the potential of holography in various applications. This knowledge can serve as an inspiration for further exploration in the field of holography, as well as provide a solid groundwork for future research or application endeavors in this area.
52. Cinematography and Filmmaking	2
This course delves into the rich and multi-faceted world of cinematography and film making, encapsulating both the technical and artistic aspects of the craft. As an elective in the event track, it bridges the world of art and technology to give students an immersive experience in the realm of motion picture storytelling.
53. Digital Fashion	2
Throughout this course, you will be guided to experiment with various software used in digital fashion design and explore your position in both the physical and digital fashion worlds in order to: ● Develop skills ● Understand digital fashion thinking ● Research modern design ● Identify your position in the digital and physical fashion worlds ● Design in the digital realm Upon completion of the course, we will collaborate with industry partners to regularly select garments/collections for creation and digitization of content to be featured on their online platforms.
- Communication

- Elective: Select 1 out of 2	3

54. Mass Communication (EN)	3
This module is related to the field of communication, providing students with knowledge related to understanding psychology as well as the receiving behavior of media groups in society. Because this subject's audience is relatively large, the knowledge and skills are equipped to coordinate communication channels on content implementation and unify the message and transform the appropriate content presentation for each channel. The scope of communication in this course is mass, so issues related to social responsibility will be discussed very carefully to help students understand the importance of communication activities carried out in the project. This module is related to: Integrated Communication, Content & Storytelling, Digital Communication: Strategy and Campaign, Interpersonal Communication Project
55. Management & Communication (EN)	3
Management and Communication is a basic subject of management and communication to become a better manager. It provides an understanding of the basic concepts of management and communication. The basic managerial activities including planning, organizing & controlling, and leading to accomplish better goals will be studied and practiced in this course. Communication as a key point to have better performance. Students are going to study about general knowledge on communication, public speaking, body languages, cross culture and persuade communication, they know how and prefer to demonstrate the skill of communication. They are well aware of managing communication in managing others.
- Elective: Select 1 out of 2	3

56. PR & Advertising - Strategy & Campaign Project (EN)	3
This course is designed to enable learners to apply knowledge of public relations (PR) principles, research methods, strategies, verbal and visual communications to develop a PR campaign for a client. Students will develop first-hand experience relating to the elements of a strategic communication campaign. This course is related to the following courses: Marketing and Communication, Practical Events Management Project, Seminar 2: Contemporary Global Issues on Marketing, Digital Marketing & Branding, Marketing Research & Consumer Behavior.
57. Digital Marketing and Branding (EN)	3
The course provides students knowledge and ability to carry out a Digital Marketing, Brand and Advertisement project. During the course, students will learn model digital marketing, brand equity and the process of advertisement campaigns. This course is related to the following courses: Marketing and Communication, Practical Events Management project, PR & Advertising - Strategy & Campaign project, Seminar 2: Contemporary Global Issues on Marketing, Marketing Research & Consumer Behavior.
- Supplemental courses

58. Practical Events Management Project	3
This module is related to the field of Marketing. At the end of the course, students will be able to organize individual or group events. The course provides students with skills related to the performance of event organization activities. Knowledge of event management and operation. This subject is related to: Marketing and Communication, Marketing Research and Consumer Behavior, PR & Advertising - Strategy & Campaign Project, Seminar 2: Contemporary Global Issues on Marketing, Digital Marketing & Branding.
59. Innovation and Entrepreneurship (EN)	3
This course aims to provide learners with knowledge and skills for entrepreneurship, covering fundamental concepts of entrepreneurship, the role of entrepreneurship in personal and economic development, and the socio-economic aspects. The entrepreneurial process is explored, including idea generation, feasibility assessment, competitive analysis, business model development, and business planning. The course also addresses the preparation steps for entrepreneurship and financial considerations for startups.

General education knowledge: 32 CREDITS

Subjects of Major: 48 CREDITS

Subjects of Minor: 35 CREDITS

Graduation Internship: 10 CREDITS

Total credits: 125 CREDITS

UEH Standard programs in English (20% English)

General education knowledge: 32 CREDITS

Subjects of Major: 48 CREDITS

Subjects of Minor: 35 CREDITS

Graduation Internship: 10 CREDITS

Total credits: 125 CREDITS