Semester 1
(25 credits)
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Compulsory
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Marxist - Leninist Philosophy
(3 credits)
|
|
Compulsory
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Mandarin 1
(2 credits)
|
|
Compulsory
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Introductory Accounting
(3 credits)
|
|
Compulsory
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Mathematics for Business
(3 credits)
|
|
Compulsory
|
Business Research Methods
(4 credits)
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|
Compulsory
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Marketing Fundamentals
(4 credits)
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|
Compulsory
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Consumer Behavior
(3 credits)
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Compulsory
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Academic & Professional skills
(3 credits)
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Semester 2
(20 credits)
|
Compulsory
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Marxist - Leninist Political Economics
(2 credits)
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|
Compulsory
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Mandarin 2
(2 credits)
|
|
Compulsory
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Business Management
(3 credits)
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|
Compulsory
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Applied Statistics
(3 credits)
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|
Compulsory
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Managerial Economics
(4 credits)
|
|
Elective
|
Design Thinking for Innovation and Impact
(3 credits)
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|
Elective
|
Data visualization and analytics
(3 credits)
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|
Elective
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Strategic People & Organizational Behavior Management
(3 credits)
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|
Elective
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Healthy Living & Mental Well-being
(3 credits)
|
|
Elective
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Career & Leadership skills for the future world
(3 credits)
|
Semester 3
(19 credits)
|
Compulsory
|
Ho Chi Minh’s Ideology
(2 credits)
|
|
Compulsory
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Mandarin 3
(2 credits)
|
|
Compulsory
|
Services Marketing
(3 credits)
|
|
Compulsory
|
Business Law
(3 credits)
|
|
Compulsory
|
Digital Customer Experience
(3 credits)
|
|
Compulsory
|
Green Marketing
(3 credits)
|
|
Compulsory
|
AI & Emerging Technologies in Marketing
(3 credits)
|
Semester 4
(22 credits)
|
Compulsory
|
Scientific Socialism
(2 credits)
|
|
Compulsory
|
Mandarin 4
(2 credits)
|
|
Compulsory
|
Management Information System
(3 credits)
|
|
Compulsory
|
Digital Marketing
(3 credits)
|
|
Compulsory
|
Strategic Marketing Management
(3 credits)
|
|
Compulsory
|
Sustainable Entrepreneurship
(3 credits)
|
|
Compulsory
|
Cross-disciplinary course 1
(3 credits)
|
|
Compulsory
|
Cross-disciplinary course 2
(3 credits)
|
Semester 5
(11 credits)
|
Compulsory
|
History of Vietnamese Communist Party
(2 credits)
|
|
Compulsory
|
Problem Solving in Organization
(3 credits)
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|
Compulsory
|
Brand and Product Management
(3 credits)
|
|
Compulsory
|
Social Media Analytics in Marketing
(3 credits)
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Semester 6
(12 credits)
|
Compulsory
|
Ecommerce
(3 credits)
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|
Compulsory
|
Global Marketing Management
(3 credits)
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|
Elective
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CRM and Customer Experience Management
(3 credits)
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|
Elective
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Marketing Planning Project
(3 credits)
|
|
Elective
|
Retail Marketing Management
(3 credits)
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|
Elective
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Marketing Channel Management
(3 credits)
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|
Elective
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Marketing Communications
(3 credits)
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Semester 7
(16 credits)
|
Compulsory
|
Professional Internship 1
(6 credits)
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|
Compulsory
|
Thesis
(10 credits)
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