UEH Nexus Campus Nha Trang Expands Development Space with Investment Project for Youth Innovation and Startup Center in Nam Nha Trang Ward, Khanh Hoa Province
11 May 2026
The University of Economics Ho Chi Minh City (UEH), in coordination with the People's Committee of Nam Nha Trang Ward, organized a public consultation to gather community feedback on the Master Plan of the Youth Innovation and Startup Center Project - University of Economics Ho Chi Minh City. This represents a crucial implementation step in the strategic direction to develop UEH Nexus Campus Nha Trang into a hub connecting training, research, innovation, and entrepreneurship in the South Central Coast region.
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University of Economics Ho Chi Minh City and Ho Chi Minh City Power Corporation Organize the 2026 Training Program on the OECD Corporate Governance Principles
11 May 2026
On May 8, 2026, the University of Economics Ho Chi Minh City (UEH), in collaboration with Ho Chi Minh City Power Corporation (EVNHCMC), organized the “2026 Training Program on the OECD Corporate Governance Principles” for the corporation’s key executives and managers. The program is a continuation of the cooperation agreement between the two organizations established in 2022, aiming to enhance corporate governance capabilities in line with international standards and promote sustainable development in the new era.
Read More![[UEH 50 Global Partners] UEH College of Technology and Design (CTD) Strengthens Strategic Cooperation with Universiti Sains Malaysia](/images/upload/img_background/ueh-background-639140852288518640.png)
[UEH 50 Global Partners] UEH College of Technology and Design (CTD) Strengthens Strategic Cooperation with Universiti Sains Malaysia
11 May 2026
On April 28, 2026, the UEH College of Technology and Design (CTD) conducted an official visit and working session at Universiti Sains Malaysia (USM), within the framework of the "UEH 50 Years – 50 Partners in 5 Continents" program, opening up numerous practical cooperation opportunities in training and research between the two higher education institutions.
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UEH Launches Pilot Smart Solution Project on Demand-Responsive Transport (DRT) Bus Operations in Collaboration with K-City Network
10 May 2026
On May 7, 2026, the University of Economics Ho Chi Minh City (UEH) organized the Launch Ceremony of the Pilot Smart Solution Project on Demand-Responsive Transport (DRT) Bus Operations in collaboration with K-City Network. The event marked the beginning of an international cooperation program between UEH and Korean partners to develop smart and sustainable transportation solutions within university and urban environments.
Read More![[UEH 50] "Outstanding Glo-cal Reporter" Program Returns with a New Look, Accompanying and Inspiring with 50+ Glo-cal Classes](/images/upload/img_background/ueh-background-639138289933252636.png)
[UEH 50] "Outstanding Glo-cal Reporter" Program Returns with a New Look, Accompanying and Inspiring with 50+ Glo-cal Classes
08 May 2026
In 2025, the "Outstanding Glo-cal Reporter" program was launched for the first time, recording over 190,000 impressions and more than 30 project articles submitted. Towards the half-century milestone, the program returns under the framework of the 50+ Inspiring Glo-cal Classes Series – one of the 22 key activities of UEH's 50th anniversary. Through this, every UEHer will continue to accompany as a "Glo-cal reporter," spreading the educational orientation that connects global knowledge with local practical contexts.
Read More![[Research Contribution] Do luxury brands in fashion industry have to trade-off for sustainability?](/images/upload/img_background/ueh-background-639138253235757344.png)
[Research Contribution] Do luxury brands in fashion industry have to trade-off for sustainability?
08 May 2026
The luxury factor is often associated with high cost, rarity, and sometimes ostentatious consumption. Meanwhile, sustainability is associated with moderation, responsibility, and consideration of environmental impact. So, can these seemingly opposing concepts coexist in the high-end fashion industry? In the context of consumers becoming increasingly concerned about the environment, luxury brands are beginning to integrate sustainability into their products. However, this raises a big question: does "greening" strip away the essence of luxury, or on the contrary, can it become a new value that elevates the brand?
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UEH honorably welcomes the Consulate General of the Republic of Indonesia, opening a new chapter in a comprehensive and strategic partnership
07 May 2026
On the morning of May 6, 2026, the University of Economics Ho Chi Minh City (UEH) had the honor of welcoming Ms. Carolina Tinangon - Consul General of the Republic of Indonesia in Ho Chi Minh City - along with her delegation. The visit took place in a formal atmosphere, opening a new phase of extensive and comprehensive cooperation between UEH and the Consulate General of Indonesia.
Read More![[UEH 50] Nearly 700 Experts, Managers, and Business Leaders Participate in the Practical Lecturer Program at UEH, First Phase of 2026](/images/upload/img_background/ueh-background-639137600015099171.png)
[UEH 50] Nearly 700 Experts, Managers, and Business Leaders Participate in the Practical Lecturer Program at UEH, First Phase of 2026
07 May 2026
As one of 22 key activities towards the 50th anniversary of the University of Economics Ho Chi Minh City (UEH), the 50+ Glo-cal Inspiring Classes Program has attracted 700 experts, including leaders, managers, and personnel from state organizations and enterprises, to become Practical Lecturers. Nearly 50% of these experts are senior managers at enterprises.
Read More![[Research Contribution] From Connectivity Bottlenecks to a Multi-Experience Connected City: Repositioning Dong Nai’s Brand in the Southern Key Economic Region](/images/upload/img_background/ueh-background-639137456459098765.png)
[Research Contribution] From Connectivity Bottlenecks to a Multi-Experience Connected City: Repositioning Dong Nai’s Brand in the Southern Key Economic Region
07 May 2026
In the context of increasingly intense inter-urban competition, Dong Nai – a strategic gateway to the Southern Key Economic Region – is striving to reposition its urban brand through an integrated governance approach. Possessing the Long Thanh International Airport, an inter-regional transport infrastructure system, industrial parks, and abundant ecological resources, Dong Nai nevertheless faces a challenge: its disparate advantages have yet to be connected into a cohesive urban identity that can attract residents and transform transit passengers into diverse experiences. Research conducted by a group of authors from the University of Economics Ho Chi Minh City (UEH) applies the Integrated Implementation City Branding Framework (IICBF) to analyze and propose a multi-experience urban development strategy, transforming Dong Nai from a transit point into an economically, touristically, and culturally attractive destination in the Southern region.
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![[Research Contribution] Enhancing Customer Experience Over Time: Strategies for Promoting Customer Citizenship Behavior in the Retail Environment](/images/upload/thumbnail/ueh-thumbnail-639143719429845280.png)
![[UEH 50 Global Partners] Promoting Academic Connectivity and International Articulation Programs between UEH and The University of Sydney (Australia)](/images/upload/thumbnail/ueh-thumbnail-639143359934872630.png)