“Decoding Customer Behaviour”: From Data to Decision-Making
14 Apr 2026
On the morning of April 10, 2026, at UEH Campus B, the UEH College of Business, in collaboration with the Department of Research - Development and Global Engagement, organized the workshop “Decoding Customer Behaviour: From Raw Data to Real Decisions” with the participation of Dr. Binh Tran, Senior Lecturer at the Center for Data Analytics and Cognition, La Trobe Business School (Australia). The event attracted more than 40 students interested in business analytics and customer behavior analysis.
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Over 6,000 PhD, Master’s, and Bachelor’s graduates officially graduate from UEH in the first round of 2026 – Ready to embark and step into the world
14 Apr 2026
From March 21 to April 12, 2026, the University of Economics Ho Chi Minh City (UEH) held graduation ceremonies for more than 6,000 UEH learners across all levels and modes of study, including doctoral, master’s, and full-time undergraduate programs at the Ho Chi Minh City campus and UEH Mekong, second-degree full-time undergraduate, full-time transfer, and part-time undergraduate programs.
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UEH Mekong organized an international expert networking activity on the theme "Publishing in Top Journals: From Generating Ideas to Handling Reviewers' Comments
14 Apr 2026
On April 8, 2026, UEH Mekong hosted the international expert networking event, which included an Academic Workshop for lecturers and researchers, as well as the program "A Talk with Bach" - an inspirational session for students. The event aimed to enhance the research capacity and international publication skills of the faculty, while also spreading academic thinking and providing orientation for students in the context of global integration.
Read More![[Research Contribution] Whether young minimalists choose sustainable fashion brands merely by accident? Examining the moderating effect of the control of consumption desires](/images/upload/img_background/ueh-background-639117503053950338.png)
[Research Contribution] Whether young minimalists choose sustainable fashion brands merely by accident? Examining the moderating effect of the control of consumption desires
14 Apr 2026
Minimalist living is gradually becoming a lifestyle pursued by Gen Z, but does "buying less" really equate to sustainable consumption? Or sometimes, choosing green fashion brands is just an unintended consequence of reducing consumer demand? From that perspective, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted a study titled "Do young minimalists' choices of sustainable fashion brands happen by chance?" "Analyzing the role of controlling consumer desires," aiming to clarify whether a minimalist lifestyle truly promotes sustainable consumption behavior, or if it only indirectly influences thru attitudes, happiness perception, and the ability to control consumer desires of Gen Z.
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UEH Participates in Vietnam - Russia Economic Forum 2026, Continuing to Affirm The Role as Co-Chair of the Vietnam - Russia Association of Economic Universities
13 Apr 2026
From April 7 to 9, 2026, the University of Economics Ho Chi Minh City (UEH) participated in the Vietnam - Russia Economic Forum 2026 in Hanoi, as part of a series of academic connection activities, dialogue among university leaders, and cultural and sports exchange between higher education institutions of Vietnam and the Russian Federation.
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A Vibrant Opening Ceremony of the Truong Tuoi Group – UEH League 2026: The First Matches Kick Off the Race for the Championship
13 Apr 2026
On the morning of April 11, 2026, at the UEH football field – Nguyen Van Linh Campus, the Opening Ceremony of the Truong Tuoi Group – UEH League 2026 officially took place in a lively and energetic atmosphere. With 10 men’s and 8 women’s teams from various faculties, institutes, and dormitories participating, the ceremony marked the beginning of an exciting new season, spreading the strong spirit of sportsmanship and youthful enthusiasm among UEH students.
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UEH Hosts Seminar “Training International-Standard Human Resources in Corporate Governance”
13 Apr 2026
On April 8, 2026, the University of Economics Ho Chi Minh City (UEH) organized the scientific seminar “Training International-Standard Human Resources in Corporate Governance.” The program served as a forum connecting education administrators, experts, and lecturers to exchange practical insights, identify challenges, and propose solutions for building a Corporate Governance training program that meets international standards for Ho Chi Minh City.
Read More![[UEH 50 Global Partners] Institute of Intelligent and Interactive Technologies – UEH College of Technology and Design strengthens academic collaboration in Taiwan](/images/upload/img_background/ueh-background-639118457221658981.png)
[UEH 50 Global Partners] Institute of Intelligent and Interactive Technologies – UEH College of Technology and Design strengthens academic collaboration in Taiwan
13 Apr 2026
Toward the 50-year milestone (27/10/1976 – 27/10/2026), the UEH 50+ Global Partners in 5 Continents “Embracing Global Connection” program, held throughout 2026, is a strategic initiative to connect 50 partners across 5 continents, expand and deepen UEH’s global cooperation network, promote transnational academic, training, and research collaboration, and affirm UEH’s role as a multidisciplinary, sustainable university in the global knowledge ecosystem.
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Celebrating the 25th Anniversary of the UEH School of Law - “A Journey of Creation and Pioneering”
10 Apr 2026
On the morning of April 5, 2026, the UEH School of Law (SOL) held the 25th Anniversary Celebration of the School of Law. The event marked an important milestone in the School’s development journey, with the participation of UEH leaders, business partners, former School leaders across different periods, as well as generations of lecturers, staff, employees, and alumni.
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![[Research Contribution] When education meets augmented reality: the research of UEH college of technology and design students’ intention to use augmented reality (AR) in the learning process](/images/upload/thumbnail/ueh-thumbnail-639120121584703434.png)
