University of Economics Ho Chi Minh City

[Research Contribution] Analyzing the effect of gamification on learning effectiveness through applications for self-directed learning: Using elements of the ARCS model

20 Apr 2026

Studying today no longer takes place solely in the classroom, but is gradually shifting to self-learning platforms. In that context, gamification elements have been incorporated into learning to make it more engaging. But does "learning while playing" really help students improve their learning effectiveness, or does it just make the experience more enjoyable? To provide convincing answers to these concerns, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted a study titled "Analyzing the effect of gamification on learning effectiveness through applications for self-directed learning: Using elements of the ARCS model," aiming to clarify the effects of gamification on students' motivation and learning effectiveness in a self-directed learning environment.

[UEH 50th Anniversary] UEH Partnerships Summit 2026: An Initiative to Promote Multilateral Cooperation and Co-create Value for a Sustainable Future

19 Apr 2026

On April 18, 2026, the University of Economics Ho Chi Minh City (UEH) organized the UEH Partnerships Summit 2026, marking the 50th anniversary of the university (1976-2026). With the message “Embracing Co-Created Futures,” the event officially introduced a new initiative - the multilateral cooperation ecosystem: Co-creating value for a sustainable future (UEH Value Co-Creation Ecosystem for Sustainable Impact).

Official Launch of UEH Sharing & Giving – Career Fair 2026 “Embracing Co-Created Futures”

17 Apr 2026

With the message “Embracing Co-Created Futures,” the UEH Sharing & Giving - Career Fair 2026 series officially opens from April 13, 2026, and is expected to attract more than 7,500 participants, continuing the shared journey of Community Connection - Knowledge Sharing - Sustainable Action at the University of Economics Ho Chi Minh City (UEH).

Workshop: Developing Case Studies for Teaching – Enhancing Capacity in Designing and Implementing Real-World Cases

17 Apr 2026

On April 15, 2026, the UEH College of Business (COB) organized a workshop titled “Developing Case Studies for Teaching” at Campus B of the University of Economics Ho Chi Minh City (UEH). The workshop attracted strong interest and participation from a large number of lecturers across various faculties. The program is part of a series of initiatives aimed at enhancing faculty capacity in designing, developing, and utilizing case studies in teaching. It also contributes to improving the quality of case writing and promoting innovative, practice-oriented teaching methods, in celebration of the 50th anniversary of UEH.

Scientific Seminar: State Economy & Private Economy - Two Strategic Pillars Driving Growth and a Prosperous

17 Apr 2026

On the morning of April 17, 2026, the University of Economics Ho Chi Minh City (UEH) organized the scientific seminar “State Economy and Private Economy - Two Strategic Pillars Driving Growth and a Prosperous Nation,” with the participation of leaders from Ho Chi Minh City, experts, scholars, and business representatives. The seminar served as a forum for academic and practical exchange, focusing on clarifying the roles of the two economic sectors and promoting dialogue on policy orientations for the new development phase.

[UEH 50 Global Partners] UEH Strengthens Strategic Cooperation with Victoria University of Wellington (New Zealand)

17 Apr 2026

On the afternoon of April 13, 2026, the University of Economics Ho Chi Minh City (UEH) held a working session with a delegation from Te Herenga Waka - Victoria University of Wellington (VUW), New Zealand, within the framework of the “UEH 50 Years - 50 Partners in 5 Continents” program. The meeting provided an opportunity for both sides to discuss future cooperation directions aimed at fostering a sustainable partnership between the two institutions

[Research Contribution] When education meets augmented reality: the research of UEH college of technology and design students’ intention to use augmented reality (AR) in the learning process

17 Apr 2026

Technology is changing the way we learn every day, but not all technologies are truly embraced by students. Augmented reality (AR) is expected to bring more intuitive and vibrant learning experiences, but are students really ready to use it in their studies?

Opening Ceremony and Regulations Briefing for Doctoral Admissions Round 1 of 2026

17 Apr 2026

On the morning of April 11, 2026, the University of Economics Ho Chi Minh City (UEH) held the Opening Ceremony and Regulations Briefing for Doctoral Training Admissions 2026 - Round 1 at A.103 Hall, Campus A. The program took place in a solemn atmosphere, marking the starting point for the new doctoral researchers’ in-depth academic journey at UEH.