![[Contribution Research] Factors influencing urban customers’ willingness to use crowd shipping services in Ho Chi Minh City](/images/upload/img_background/ueh-background-639021662379196609.png)
[Contribution Research] Factors influencing urban customers’ willingness to use crowd shipping services in Ho Chi Minh City
24 Dec 2025
In the age of booming online shopping, fast and convenient delivery has become a familiar expectation of consumers. To meet this demand, a new delivery model has emerged and is thriving in Vietnam: Crowdshipping. This is about utilizing people who already have a travel route to deliver goods to customers. This method helps shorten delivery times, increase flexibility, and can even reduce the number of vehicles on the road, contributing to limiting pollution and traffic congestion. However, for a new service to develop sustainably, the most important thing is still: are customers willing to use it? This question was answered by a research team from the University of Economics Ho Chi Minh City (UEH) thru a study on the factors influencing the decision of inner-city customers to use crowd shipping.
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Regulations on Plagiarism Control and AI Use in Academic Products: Proactively Enhancing UEH's Training Quality, Research, and Academic Prestige
24 Dec 2025
In response to the rapid transformations in the technological landscape and the powerful rise of artificial intelligence (AI) in higher education, the University of Economics Ho Chi Minh City (UEH) has officially issued "Regulations on Controlling and Handling Plagiarism and the Use of Artificial Intelligence (AI) in Academic Products at UEH." These regulations, enacted under Decision No. 4002/QĐ-ĐHKT-NCPTGKTC on December 18, 2025, take effect upon signing and replace the previous regulations from 2016.
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Working Session and Discussion on Cooperation between the University of Economics Ho Chi Minh City and Bac Lieu University
22 Dec 2025
On the afternoon of December 19, 2025, at Campus A, the University of Economics Ho Chi Minh City (UEH) held a working session with a delegation from Bac Lieu University to discuss cooperation and explore future collaborative directions.
Read More![[Research Contribution] Factors Affecting Gen Z's Intention To Buy Green Cosmetics Through The Intermediate Variable Of Consumers' Attitude](/images/upload/img_background/ueh-background-639018655243641904.png)
[Research Contribution] Factors Affecting Gen Z's Intention To Buy Green Cosmetics Through The Intermediate Variable Of Consumers' Attitude
21 Dec 2025
Green cosmetics are gradually becoming a familiar choice in the market, especially among Gen Z – a group of young consumers who are interested in sustainable lifestyles and environmental issues. However, among the many products labeled "green," not all are convincing enough for Gen Z to be willing to buy and use. This decision is influenced by many factors, ranging from personal perception, emotions, and beliefs to how businesses build their image and communicate about their products. Based on this reality, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted research to investigate the factors influencing Gen Z's intention to purchase green cosmetics in Vietnam.
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Women4Mangrove Project: Enhancing Community-Based Conservation and Agro-Educational Tourism Linked to Reforestation in the Mekong Delta
19 Dec 2025
On December 10, 2025, the Women4Mangrove (W4M) Project successfully held a stakeholder meeting to underscore its mission of empowering women, protecting mangrove ecosystems, and developing a sustainable agro-educational tourism model in the Mekong Delta. The event brought together representatives from local authorities, the community, environmental experts, and development partners to discuss progress and align on the next implementation milestones.
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UEH Rises in the UI GreenMetric World University 2025 Rankings: Top 896 Globally and Top 5 in Vietnam
18 Dec 2025
In 2025, the University of Economics Ho Chi Minh City (UEH) continued to make a positive impact in the UI GreenMetric World University Rankings, showing a clear improvement at both the national and international levels. This achievement affirms the university's persistent efforts in its strategy to build a green, sustainable, and socially responsible institution.
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Closing Ceremony for the 16th Cohort of the "Regional CEO - Vietnam" (Korean CEO) Training Program
18 Dec 2025
In the context of the ever-deepening Vietnam-South Korea economic cooperation, the University of Economics Ho Chi Minh City (UEH) continues to affirm its role as a bridge for training and connecting the international business community. The closing ceremony for the 16th intake of the "Regional CEO - Vietnam" (Korean CEO) Training Program marked the culmination of the participants' dedicated learning journey and demonstrated UEH's commitment to developing high-quality, practice-oriented, and globally integrated human resources.
Read More![[Research Contribution] Wage or Survival Fee? A New Perspective on Provincial Minimum Living Wages in Vietnam](/images/upload/img_background/ueh-background-639024468410455021.png)
[Research Contribution] Wage or Survival Fee? A New Perspective on Provincial Minimum Living Wages in Vietnam
17 Dec 2025
Amidst rapid urbanization and significant disparities in living standards across provinces, many Vietnamese workers, particularly factory and manual laborers, are struggling to cover basic living costs with their current wages. They are forced to work overtime, even at the expense of their health, forgoing educational opportunities and living in unhealthy environments just to get by. In response to this reality, a research team from the University of Economics Ho Chi Minh City (UEH) has proposed a method for determining provincial-level minimum living wages, providing a scientific basis for more reality-based wage policies.
Read More![[Research Contribution] The relationship between green finance and environmental degradation: Empirical evidence from countries participating in the "Belt and Road Initiative"](/images/upload/img_background/ueh-background-639015796322923454.png)
[Research Contribution] The relationship between green finance and environmental degradation: Empirical evidence from countries participating in the "Belt and Road Initiative"
17 Dec 2025
In the context of environmental degradation and the world racing toward sustainable development goals, green finance is being seen as a path that allows for economic growth while still protecting the Earth. However, the true effectiveness of green finance in reducing environmental degradation still needs to be clarified. Therefore, students from the University of Economics Ho Chi Minh City (UEH) conducted research in countries participating in the Belt and Road Initiative to analyze this relationship and propose solutions to promote green development in the future.
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![[Research Contribution] Climate Adaptation and Ownership Structure: Determinants of Global Bank Performance](/images/upload/thumbnail/ueh-thumbnail-639024479352054880.png)
![[Research Contribution] Wage or Survival Fee? A New Perspective on Provincial Minimum Living Wages in Vietnam](/images/upload/thumbnail/ueh-thumbnail-639024468410266657.png)
![[Research Contribution] A Model for Assessing the Impact of Accounting Data Analytics on Sustainable Information Presentation in the Public Sector](/images/upload/thumbnail/ueh-thumbnail-639024469396621767.png)
![[Research Contribution] A Strategy for Engaging Stakeholders to Implement Living Labs for Addressing Urban Issues](/images/upload/thumbnail/ueh-thumbnail-639024459455096821.png)