23 Oct 2024
On the morning of October 22, 2024, the International ArtTech Fusion 2024 (ATF24) Series with the theme “New ArtTech For Future Generations” officially opened at the campuses of the University of Economics Ho Chi Minh City (UEH). The program is organized by UEH in collaboration with 11 international partner universities from Asia - Europe - America with more than 30 unique academic, exhibition and artistic activities, decoding the combination trend of ArtTech for the future.
Read More22 Oct 2024
From October 7 to 10, 2024, the GS4Infra project team was present in Bangkok to attend the 2024 Mekong Environment Week. The event brought together over 200 delegates from various sectors, including researchers, government organizations, and civil society groups. It created a vibrant forum for sharing knowledge, experiences, and finding joint solutions to the region’s environmental challenges.
Read More19 Oct 2024
It's one thing to learn to read and speak, but quite another to learn to write effectively. Writing has always been a stumbling block for English language learners, requiring not only a deep understanding of vocabulary but also a solid grasp of grammar. Add to that the psychological pressures and vocabulary gaps, and it's no wonder that many students find it difficult to organize their thoughts and complete their writing assignments. Understanding these challenges, UEH English Zone has organized a language workshop titled "Transform your writing: Simple techniques for instant improvement" to equip UEH students with the tools they need to succeed in their learning journey.
Read More16 Oct 2024
Expanding the study journey at the world's leading international universities, University of Economics Ho Chi Minh City (UEH) offers more than 90 international exchange scholarships for UEH students.
Read More16 Oct 2024
On the morning of October 14, 2024, University of Economics Ho Chi Minh City (UEH) organized an event to announce the international activity series ArtTech Fusion 2024 (ATF24) with the theme "New ArtTech For Future Generations" (ArtTech - New combination for future generations for sustainability).
Read More16 Oct 2024
On the morning of October 3, 2024, at Kien Giang Provincial Political School, University of Economics Ho Chi Minh City (UEH) coordinated with the Provincial Party Committee's Organizing Committee and Kien Giang Provincial Political School to solemnly organize the opening ceremony of the "Training Program for Civil Servants in Working Skills in International Environments" for 46 leaders of current departments, agencies, and planning agencies under Kien Giang province.
Read More14 Oct 2024
Statista is a premier platform for business data, offering access to comprehensive statistics and insights on over 80,000 topics across 170 fields. The database aggregates information from over 22,500 sources, making it an essential tool for market research, consumer behavior analysis, and industry trend assessments.
Read More13 Oct 2024
From October 3-6, 2024, the Cultural Festival to Welcome New UEH K50 Students: NOVA 2024 was successfully held. With the theme "Soar higher, shine brighter", the festival is a first greeting from the UEH Youth Union - Student Association and a launching pad to help the K50 warriors recharge their energy and confidently embark on the challenging learning journey ahead at UEH.
Read More11 Oct 2024
Keywords: Viral advertising, emotional response, viewer attitudes, sharing behavior In the context of digital technology, conventional forms of advertising listed as newspapers, banners, flyers, etc. are gradually being replaced by promoting products/brands through viral advertising. This form is not only attractive but also creates strong emotional responses for viewers. These emotions are proved to have impacts on attitudes and behavior of sharing content. In this research, the author from University of Economics Ho Chi Minh City (UEH) clarified the emotional response of viral advertising viewers to their attitudes towards the brand and their intention to share.
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