Registration open: International Workshop – Sustaining Zero-Waste Environment
30 Mar 2026
Application deadline: March 30, 2026 Available slots: 10 - 15 students Application form: https://forms.gle/V9U1xKo1o4CxvsqU8
Read More![[UEH 50] Traditional Camp UEH Youth Festival 2026: Unleashing Energy with a Series of Special Activities](/images/upload/img_background/ueh-background-639129819177422708.jpg)
[UEH 50] Traditional Camp UEH Youth Festival 2026: Unleashing Energy with a Series of Special Activities
27 Mar 2026
The Traditional Camp commemorating the 95th anniversary of the founding of the Ho Chi Minh Communist Youth Union, towards the 50th anniversary of the establishment of the University of Economics Ho Chi Minh City (UEH) – UEH Youth Festival 2026, took place successfully over two days, March 21 and 22, 2026. With nearly 20 activities deployed across 5 experiential clusters, focusing on the commemoration program and music night, the event created a vibrant connection space, strongly spreading the spirit of UEH youth.
Read More![[Research Contribution] The influence of greenwashing on green purchasing intentions in the electric motorbike sector: the mediating role of green brand trust and green word-of-mouth of GenZ](/images/upload/img_background/ueh-background-639081264718378306.png)
[Research Contribution] The influence of greenwashing on green purchasing intentions in the electric motorbike sector: the mediating role of green brand trust and green word-of-mouth of GenZ
04 Mar 2026
Amid the wave of electric motorcycles spreading green across Vietnamese urban areas, not every "environmentally friendly" message is truly green as it is portrayed. When flashy advertisements overshadow true value, consumer trust, especially among Gen Z, has begun to waver, leading to changes in how they consider, share, and make purchasing decisions. So, how is "greenwashing" affecting the intention to buy electric motorcycles? Do green brand trust and green word-of-mouth still have enough power to persuade young people in this context?
Read More![[Contribution Research] Factors influencing sustainable behavior in the sharing economy: The case of bicycle sharing in Vietnam](/images/upload/img_background/ueh-background-639056166599438098.png)
[Contribution Research] Factors influencing sustainable behavior in the sharing economy: The case of bicycle sharing in Vietnam
02 Feb 2026
As shared economy services become increasingly prevalent in Vietnamese urban life, public bicycles are not only a green transportation option but also reflect users' sustainable consciousness. From very ordinary behaviors – such as how people park, use, and maintain shared vehicles – a group of students from the University of Economics Ho Chi Minh City (UEH) conducted research to explain what is driving or hindering sustainable behavior in public bicycle services in Vietnam.
Read More![[Contribution Research] The affection of gamification’s factors towards pro-environmental behavior of university students: A future direction for integrating gamification in green campus](/images/upload/img_background/ueh-background-639050127126164958.png)
[Contribution Research] The affection of gamification’s factors towards pro-environmental behavior of university students: A future direction for integrating gamification in green campus
26 Jan 2026
As the journey to build a "Green University" doesn't stop at awareness but needs to be nurtured by daily action, the question arises: how can students truly take the initiative to live green? From that concern, a group of students from the University of Economics Ho Chi Minh City (UEH) chose gamification as a new approach to explore the potential of turning environmental knowledge into sustainable behavior for today's young people.
Read More![[Research Contribution] Determinants impacting young consumers purchasing behavioral intention on sustainable fashion: exploration in Ho Chi Minh City](/images/upload/img_background/ueh-background-639035712273527284.png)
[Research Contribution] Determinants impacting young consumers purchasing behavioral intention on sustainable fashion: exploration in Ho Chi Minh City
11 Jan 2026
Every year, the fashion industry generates millions of tons of waste and consumes vast amounts of water and energy, yet new clothes are constantly bought, worn a few times, and then forgotten. Young people understand that better than anyone else. They talk about green living, responsible consumption, and sustainable fashion. But when faced with a trendy item and an "environmentally friendly" option, the decision doesn't always lean toward sustainability. So, what really makes young people willing to open their wallets for sustainable fashion, and what makes them hesitate? Research by students from the University of Economics Ho Chi Minh City (UEH) was conducted to find the answer to that question, right in the vibrant consumer lifestyle of Ho Chi Minh City.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
