![[Podcast] The Impact of ESG on the Value of Listed Companies on the Vietnamese Stock Market](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-112306-081424.png)
[Podcast] The Impact of ESG on the Value of Listed Companies on the Vietnamese Stock Market
28 Jun 2024
The period 2021-2024 can be considered the "rising" period of sustainable, green, circular value chains, and especially ESG standards. The number of businesses committed to integrating ESG into their operating models in Vietnam has increased dramatically in recent years. Realizing the importance and market trend of these standards, the stduent research group from University of Economics Ho Chi Minh City conducted the project "The Impact of ESG on the Value of Listed Businesses on the Vietnamese Stock Market" to consolidate the scientific basis and encourage Vietnamese businesses to implement ESG.
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Regulations of Green Campus Practices: UEHer is ready for Green action
31 Aug 2023
As one of the orientations of the UEH Multidisciplinary and Sustainable strategy, "From a Circular Campus to a Green University", the UEH Green Campus project wishes to embark on solving environmental problems right at the campuses of the university. To build a clean and beautiful university campus and to aim to be "green" in a comprehensive way, in July 2023, University of Economics Ho Chi Minh City (UEH) officially issued the Regulation of Green Campus Practices for the entire campus of UEH and Vinh Long, encouraging officials, employees, learners and units relevant to practices today.
Read MoreUEH and Sustainable Development Programs in Local Coastal Areas
14 Aug 2023
Under the pressures of climate change and the growing demand for sustainable development, prioritizing the effective management of marine resources and fisheries has become essential. The University of Economics Ho Chi Minh City (UEH) has taken an active role in initiatives aimed at increasing local awareness of sustainable fishing practices, responsible aquaculture, and the advancement of eco-friendly tourism.
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International Conference initiating the research project “Food loss in the Pangasius Catfish Value Chain of the Mekong River Basin”
20 Jul 2023
On July 14, 2023, University of Economics Ho Chi Minh City (UEH) organized an international conference to initiate the research project "Food loss in the Pangasius Catfish Value Chain of the Mekong River Basin". The Ministry of Education and Training approved the project to raise awareness concerning food loss and waste, resulting in facilitating private-sector investment in reducing food loss and waste for pangasius in the Mekong River basin of Vietnam.
Read More![[Research Contribution] Impulse Buying Behavior in Live-Streaming Commerce: The Roles of Interface Design, Interaction Quality, and Customer Engagement](/images/upload/img_background/ueh-background-639076264834397561.png)
[Research Contribution] Impulse Buying Behavior in Live-Streaming Commerce: The Roles of Interface Design, Interaction Quality, and Customer Engagement
31 Dec 2025
As live-streaming commerce continues to boom in Vietnam, impulse buying behavior has become increasingly common, driven by high levels of interaction and real-time shopping experiences. However, the roles of interface design and interaction quality in fostering customer engagement and stimulating this behavior remain underexplored, especially in price-sensitive markets like the Mekong Delta. Motivated by this context, a research team from UEH Mekong, University of Economics Ho Chi Minh City (UEH), conducted a study to assess the impact of interface design and interaction quality on impulse buying in a live-streaming environment. The study examines the mediating role of customer engagement and the moderating effect of promotion addiction, based on the Stimulus-Organism-Response (S-O-R) framework.
Read More![[Research Contribution] Foreign preference and students’ intention to buy chinese fashion in Ho Chi Minh City](/images/upload/img_background/ueh-background-639024247663490889.png)
[Research Contribution] Foreign preference and students’ intention to buy chinese fashion in Ho Chi Minh City
27 Dec 2025
In the context of increasingly deep economic integration, Vietnam's garment industry is facing significant competitive pressure from Chinese fashion products. With its price advantage, diverse designs, and suitability for young people's tastes, Chinese clothing quickly gained the interest of students – a customer group with high fashion needs but limited financial resources. Additionally, the mentality of valuing foreign goods still exists among a segment of consumers, making imported products more appealing and posing significant challenges for domestic garment businesses. Based on this reality, a research team from the University of Economics Ho Chi Minh City (UEH) implemented a study to analyze the impact of consumer ethnocentrism on students' intention to purchase Chinese clothing products in Ho Chi Minh City.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
