In a context where natural resources are increasingly depleted and the consequences of climate change are becoming ever more pronounced, "sustainable manufacturing" has emerged as a highly promising approach – not only to sustain economic growth but also to protect the environment and enhance quality of life.
Amid the wave of electric motorcycles spreading green across Vietnamese urban areas, not every "environmentally friendly" message is truly green as it is portrayed. When flashy advertisements overshadow true value, consumer trust, especially among Gen Z, has begun to waver, leading to changes in how they consider, share, and make purchasing decisions. So, how is "greenwashing" affecting the intention to buy electric motorcycles? Do green brand trust and green word-of-mouth still have enough power to persuade young people in this context?
On March 2, 2026, the University of Economics Ho Chi Minh City (UEH) welcomed the British Consulate General in Ho Chi Minh City and the UK Skills Partnerships delegation for a working visit, during which UEH signed an MOU with City St George's, University of London, to advance skills development cooperation and the internationalization of training.
Dec
2025
Date: Date: 10–12 December 2025
Place: Venue: UEH Campus B, 279 Nguyen Tri Phuong Street, Dien Hong Ward, Ho Chi Minh City
Dec
2025
Date: 10:00 AM (Vietnam), Thursday, Dec 11, 2025
Place: Room B1-1001, 279 Nguyen Tri Phuong St, Dien Hong Ward, HCMC
The Board of Management governs and stewards the day-to-day operation at the University in conjunction with the President, Council & Faculties to ensure the benefits of present and future UEHers
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University of Economics Ho Chi Minh City has successfully obtained accreditations from AUN QA on both program and institutional levels.
UEH is recognized as meeting the European FIBAA standard at the educational institution level and 13 Training Programs
in terms of the fields of Business, Management and Accounting by SCImago Institutions Rankings 2025
