UEH EMBA-EMPM

Students acquire knowledge related to: Strategic Management; Marketing strategy; Organizing behavior; Financial management; Corporate social responsibility. The details of each knowledge gained are as follows:

• Improve knowledge, apply tools to analyze business environment.
• Assess the internal capacity of the enterprise and the external influences as a basis for strategy formulation.
• On that basis, to gain a strategic management knowledge Knowledge of marketing strategies, especially confidence in market analysis, product strategy analysis, pricing strategy analysis, distribution strategy and marketing strategy. business promotion.
• Improve understanding and handling of conflicts within an organization, among its members.
• Confident in leadership position when facing conflicts between individuals, between individuals and organizations.
• Knowledge of financial analysis and estimation of the relationship between inflation, interest rates, and exchange rates.
• In addition, students have skills in using tools in the foreign exchange market and currency derivatives market and evaluate the capital budget for an investment project of a business.
• Assess the corporate social responsibility and experience the situations in Vietnam about the social responsibility of businesses and the community.
• Analytical thinking about community needs and the importance of contributing to society of an organization, a company is also enhanced.

• Participating in the EMBA program, students will acquire the following skills: Management and executive skills; Critical thinking and problem solving skills; Ability to solve problem; Conflict resolution skills; Skills in data analysis and strategy development. The detailed output content of the skills is as follows.
• Management and executive skills are enhanced.
• Know how to organize and allocate resources for reasonable and effective tasks, increase work efficiency to achieve business goals.
• Know how to plan a project with actionable goals.
• Critical thinking and problem solving skills are equipped. In which thinking solves situations in management and competitive markets. Learn from local and international real-life situations.
• Solve the case based on relevant industry knowledge.
• Students gain confidence to resolve conflicts that occur in a business.
• Especially the conflict resolution if the resolver is in a leadership and executive position of the business or organization.
• Skills in data analysis and strategy development. This is through the student's proficiency in data collection and updating skills.
• Including the use of data analysis technology and applicable results in practice, especially the development of business strategies.

• Ability to independently plan and implement practical projects to address challenges or problems encountered in business administration practice
• Actively adapting, self-directing and being able to guide others on how to build and implement practical projects in corporate governance
• Draw expert conclusions in the field of corporate governance
• Proficient in managing, evaluating and improving professional practice.
• Improve the ability to self-research and build effective business strategies
• In addition to the above output standards, graduates achieve foreign language ability level 4/6 of Vietnam's Foreign Language Competency Framework.

CAREER DEVELOPMENT