Semester 1
(18 credits)
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Compulsory
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Microeconomics
(3 credits)
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Compulsory
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Mathematics for Business and Economics
(3 credits)
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Compulsory
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Marxist - Leninist Philosophy
(3 credits)
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Compulsory
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Introduction to Psychology
(2 credits)
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Compulsory
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General Business English
(4 credits)
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Compulsory
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Principles of Marketing
(3 credits)
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Semester 2
(20 credits)
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Compulsory
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Data Structures and Database
(3 credits)
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Compulsory
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Marxist - Leninist Political Economics
(2 credits)
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Compulsory
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Macroeconomics
(3 credits)
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Compulsory
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Business Analytics
(3 credits)
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Compulsory
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Applied Statistics for Business and Economics
(3 credits)
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Compulsory
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English for Business 1
(3 credits)
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Compulsory
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Applying Technology in Marketing
(3 credits)
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Semester 3
(19 credits)
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Compulsory
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Scientific Socialism
(2 credits)
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Compulsory
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Design Thinking
(2 credits)
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Compulsory
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The Legal Environment of Business
(3 credits)
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Compulsory
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English for Business 2
(3 credits)
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Compulsory
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Marketing Research
(3 credits)
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Compulsory
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Artificial Intelligence and Marketing Applications
(3 credits)
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Compulsory
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Consumer Behaviour in Digital Era
(3 credits)
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Semester 4
(20 credits)
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Compulsory
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Principles of Accounting
(3 credits)
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|
Compulsory
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Ho Chi Minh’s Ideology
(2 credits)
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Compulsory
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Customer Experience Design
(3 credits)
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|
Elective
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Social Marketing
(3 credits)
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|
Elective
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Brand Management
(3 credits)
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|
Elective
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Digital Content Creation
(3 credits)
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Compulsory
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Social Media Analytics
(3 credits)
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Elective
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Trade Marketing
(3 credits)
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Compulsory
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Big Data in Marketing
(3 credits)
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Elective
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Display and Video Advertising
(3 credits)
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Elective
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Innovation and New Product Development
(3 credits)
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Semester 5
(17 credits)
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Elective
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Management Information System
(3 credits)
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Compulsory
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History of Vietnamese Communist Party
(2 credits)
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Elective
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Social Media and Mobile Marketing
(3 credits)
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Elective
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Marketing in Digital Era
(3 credits)
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Elective
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Business Models and Applications
(3 credits)
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Elective
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Website Analytics & Layout Design
(3 credits)
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Elective
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Retail Management
(3 credits)
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Elective
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Supply chain/Logistics Solution Design
(3 credits)
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|
Compulsory
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International Business
(3 credits)
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|
Compulsory
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Data Visualization
(3 credits)
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Compulsory
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Marketing Analytics Capstone
(3 credits)
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Semester 6
(16 credits)
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Compulsory
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Blockchain for Business
(3 credits)
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|
Compulsory
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Enterprise Resource Planning (Human Resource Management)
(2 credits)
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|
Compulsory
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Entrepreneurship
(1 credit)
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|
Compulsory
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Soft Skills
(2 credits)
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|
Compulsory
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Business Simulation
(3 credits)
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Compulsory
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Global Strategic Management
(3 credits)
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Compulsory
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Sustainable Development
(2 credits)
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Semester 7
(10 credits)
|
Compulsory
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Enterprise Semester
(10 credits)
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