Real Estate

General education knowledge: 50 CREDITS

Course	Credits
1. Marxist-Leninist Philosophy	3
Marxist - Leninist Philosophy module provides students with the most general knowledge of development and movement as a scientific basis for evaluating and solving problems arising in life. The module includes the basic contents: dialectical materialism, materialistic dialectism and historical materialism. Dialectic materialism provides learners with a scientific worldview as the basis for a positive and creative attitude to life. Dialectic materialism provides learners with a method of dialectic thinking to correctly recognize and solve problems in life. Historical materialism provides learners with a correct understanding of the existence and social development as well as the scientific methodology to recognize and solve social problems.
2. Marxist-Leninist Political Economics	2
The Marxist - Leninist Political Economy course is used for non-specialized political theory, studying the basic principles of Marxism-Leninism about the production of goods, the market and the role of actors in the economy. market economy. Research produces surplus value in a market economy, associated with it is the problem of capital accumulation and reproduction, along with manifestations of surplus value. The subject also studies competition and monopoly in the market economy. Study of the socialist-oriented market economy and economic interest relations in Vietnam. Study the strategy of industrialization, modernization and international economic integration of Vietnam.
3. Scientific Socialism	2
It is one of three constituent parts of Marxism-Leninism, a compulsory subject in the training program of universities and colleges in the country. The scientific socialism subject (social science) for the undergraduate degree without majoring in political theory equips students with the core content of the following specific issues: The process of formation and development of socialism; Working-class history mission; Socialism and the transition to socialism; Socialist democracy and a socialist state; The social-class structure and class alliances, class in the period of transition to socialism; Ethnic and religious issues in the transition to socialism; The family problem in the transition to socialism. On that basis, it helps students form their thinking, analytical skills, evaluate and identify the nature of socialism and the transition period to socialism in Vietnam, forming a school, Marxist-Leninist ideology, building appropriate social responsibility in employment and post-graduate life.
4. History of Vietnamese Communist Party	2
Equip students with the knowledge of objects, purposes, tasks, research methods, study of Party History and the basic, core, systematic knowledge about the birth of the Party (1920 - 1930), the process of the Party leading the struggle for power (1930 - 1945), leading two resistance wars against French colonialism and the American imperialist invasion, completing national liberation, reunification (1945) - 1975), led the country transitionally to socialism and carried out the reform (1975 - 2018). Thereby affirming the successes, raising the limitations, summarizing the experiences of the revolutionary leadership of the Party to help learners raise awareness, belief in the Party and the ability to apply the learned knowledge. into practical work, contributing to building and defending the Socialist Vietnam Fatherland.
5. Ho Chi Minh’s Ideology	2
The Ho Chi Minh Thought module consists of 6 chapters, providing students with basic knowledge of: Objects, research methods, meaning of learning subjects. ; on the basis, process of formation and development of Ho Chi Minh's thought; Ho Chi Minh's basic ideas about national independence and socialism, the Communist Party of Vietnam, about national solidarity and international solidarity, culture, morality and people.
6. General Business English	4
General Business English helps students: - Develop English language skills on the topics and contexts of work and business environments. - Have general knowledge of many fields such as careers, companies, selling, great ideas and stress. - Equip knowledge and skills to take the test for the international certificate of business communication English (TOEIC), contributing to achieving English output standards at level B1 (according to the European Framework of Reference, CFER).
7. English for Economics 1	3
This module aims to enhance students' comprehension of academic language and literacy practices within the field of economics. The design of the module facilitates the integration of language learning with key content areas, enabling students to develop a profound understanding of how language functions in communicating subject matter. Consequently, students will be able to acquire essential language skills relevant to the field of economics. Students actively foster their learning experience through engaging in diverse learning activities such as case studies, role-plays, simulations, presentations, and group discussions.
8. English for Economics 2	3
The principal aim of this module is to enhance students' cognitive mastery of the intricate interplay between academic language and the specialized discourse conventions within the field of economics. The structural framework of the module strategically facilitates the integration of linguistic acquisition with the foundational subject matter, thereby endowing students with the capacity to cultivate a profound comprehension of the nuanced role of language in the dissemination of specialized knowledge. Consequently, students will acquire and develop essential language competencies that are intrinsically pertinent to the field of economics. Students will be involved in various interesting activities like studying real cases, acting out scenarios, doing simulations, giving presentations, and having group discussions to make their learning experience exciting and valuable.
9. Introduction to Psychology	2
The objective of the field of psychology is to understand how the mind and brain interact with the external world to shape behavior. This course is designed to be an introduction to the science of psychology, which focuses mainly on the study of mind, emotion and behavior in humans. The course will provide basic knowledge that helps students build foundations in psychology. Furthermore, students will also understand how the knowledge of psychology is applied in management, economics, marketing, consumer behavior, technology management, and other fields. The contents of this course will include 3 modules: (1) Module 1: Introduction to psychology, (2) Module 2: psychological processes and behaviors, (3) Module 3: Correcting individual and social behaviors.
10. Sustainable Development	2
The course "Sustainable Development" introduces students to the key principles, concepts, and challenges of sustainable development with a focus on the context of Vietnam. As a rapidly developing nation, Vietnam faces complex social, economic, and environmental issues that require sustainable solutions. This undergraduate-level course aims to equip students with a comprehensive understanding of sustainable development theory, its application, and the role of various stakeholders in achieving sustainable outcomes. Studying "Sustainable Development" is essential for students to develop a holistic understanding of the challenges facing the world and to equip themselves with the knowledge and skills needed to contribute positively to a sustainable and equitable future. The course fosters critical thinking, global awareness, and responsible citizenship while providing a pathway to meaningful and impactful careers in a world that increasingly values sustainability.
11. Design Thinking	2
Design thinking is a problem-solving method that puts the user at the center of the process. It provides a dynamic framework for approaching idea formation, creative exploration, and divergent thinking. The Design Thinking course provides knowledge of principles, tools, and methods that promote creative thinking, such as Empathy Map, Persona/ User profile, Journey Mapping, How might we …?, Value Chain Analysis, Brainstorming, Mind Mapping, Story Telling, Problem Statement, Concept Development, Assumption Testing, Rapid Prototyping, Customer Co-Creation, Prototype to test, Experience Testing, Learning Launch….. Students will learn purposeful use of tools and alignment with process to solve real-world situations. They will develop skills in teamwork, critical thinking, presenting and expressing ideas. Students will learn how to communicate effectively, give and receive feedback, respect the ideas and perspectives of others.
12. Microeconomics	3
Principles of microeconomics is an introductory course for students of Economics - Business and Management majors, teaching about the basic principles of microeconomics. This course will help us make decisions and understand how the world works by studying the behavior of economic actors in the market toward making decisions about allocating scarce resources. The subject focuses on the motives, how actors make decisions, and the interactions that affect other actors as well as the economy as a whole. The course also addresses market failures, which underlie government regulatory measures for optimal efficiency under competitive general equilibrium.
13. Macroeconomics	3
Macroeconomics studies the economy at the aggregate level, including: Describe and measure macroeconomic variables including output (GDP, GNI, GNDI), inflation, employment and unemployment. Apply simple macroeconomic models to explain the relationships between macroeconomic variables, for example those between government budget and economic growth and inflation, those between money supply and interest rate and exchange rate. Analyze short-run macroeconomic fluctuations, issues of business cycles, supply and demand shocks, the roles of fiscal and monetary policies in stabilizing the economy.
14. Mathematics for Business and Economics	3
This subject covers the basics of Advanced Math (Linear Algebra and Calculus), including: + Matrices and Its Basic Operations. + Determinants and Its Properties. + Inverse and Rank of Matrices. + Systems of Linear Equations and and Its Economic Applications. + Functions of Single Variable and Its Economic Applications. + Multivariate Functions and Its Economic Applications. + First Order and Second Order Differential Equations.
15. Applied Statistics for Business and Economics	3
Statistics for Economics and Business course provides in a systematic way statistical methods including gathering data on economic; business phenomena and processing collected data into useful information which are used as facts for making decisions for the management of the economy and society. These methods include descriptive statistics, statistical inference, index-number, forecasting ... To introduce students to popular and easy to use packages as a tool to support statistical treatments to save time, effort and increase the accuracy of the results, helping students familiar with outputs from the packages.
16. The Legal Environment of Business	3
This course equips students with the economics and law majors at UEH with basic legal knowledge to operate in the business environment in Vietnam, focusing on comparison with advanced countries. The subject consists of two parts: Part One Outline of the law in the business environment. This part focuses on teaching learners who have basic understanding / knowledge of law, including: nature of law, existence of law and legal subjects. From there, help learners approach specific issues of the law of a businessman in the future, including: constitutional law protecting freedom of business, management and supervision of the state with business activities. business and legal liability of business entities. Understanding the law and its role, judging the law and having an attitude of law is the main objective of this section.Part Two Laws for business people. This section equips students with basic knowledge about the formation, existence and operation of an enterprise such as setting up a business, entering a market, conducting a business and withdrawing from the market. The main contents of this section include: law on property, corporate law, law on business contracts, law on dealing with disputes in business, law on corporate bankruptcy. Understanding, evaluating, analyzing and applying the provisions of the law on entering, operating and withdrawing from the market is the key objective of this section.
17. Principles of Accounting	3
The principles of accounting module help students to understand and awareness the basic theoretical knowledge of accounting, as a foundation for application and research into the next professional subjects of the economic sector such as administration, business, finance, banking, accounting, auditing, ...
18. Soft skills	2
Soft skills course generates the foundation knowledge of soft skills, applicable to the workplace environment. The goal of learning is to combine the major knowledge with content and implementation of core soft skills techniques, giving students more effective access to the work environment after graduation. The core soft skills include Critical thinking; Problem-solving skills; Adaptability to the working environment; Effective communication and presentation skills; Service Oriented, Self-positioning skills, Feedback and Coaching.
19. Entrepreneurship	1
The course will build on cross-curricular academic skills, by integrating inquiry-based learning and business tools that will enable students to analyze, create, develop and pilot small businesses. Concepts and skills are reinforced by a strong emphasis on hands-on experiences. Applications to society, individuals, and the utilization of technology are included.
20. Data Science	2
This module aims to equip learners with basic knowledge of data science, heritage problems and methods; includes methods of math-statistics and computing, and application of DS for practical socio-economic problems. In addition, the module helps learners have necessary knowledge and skills on the application of new technologies in data collection and analysis in the fields of marketing, supply chain management, financial analysis and credit activities.

Subjects of Major: 36 CREDITS

Course	Credits
21. Applied Microeconomics	3
This course is a continuation of Principles of Microeconomics, which emphasizes the application of economic principles and approaches to critical management decision-making in organizations. The course helps learners to understand the principles to advance the organization's goals as well as a better understanding of the external business environment, the problems that managers face within the scope of the organization's functions. organizations as well as the strategies they must take into account. In addition, learners will also apply analytical techniques and quantitative tools to connect learned concepts to measurement and decision making. The main objective of the course is to develop tools that are useful for other disciplines that underlie a wide variety of disciplines such as finance, marketing, business strategy as well as MBA courses.
22. Applied Macroeconomics	3
In this applied macroeconomics course, students shall be required to practise the real cases, implement and discuss advanced assignments in class. In order to complete those tasks, students shall need to collect data, analyze and write reports about events as well as relationships among macroeconomics variables in national and international level. The most principal objective is to enable students to listent, read, comprehend and post their personal ideas on information and economic policies at national as well as worldwide level
23. Research Methodology	3
The course is designed to develop your focus on conducting a good research. It is about demystifying research and research methods. It will take you through stages of developing a good research proposal - from research question to research methods to developing and testing hypothesis. It assumes that students are experienced learners actively engaged in pursuing a research work. It will appeal to people who require developing a good understanding of research approaches and skills, and would like to pursue it in their professional life.
24. Applied Econometrics	3
This course is to provide a thorough introduction to the theory and application of contemporary econometric tools. It caters to students from different backgrounds, necessary if you are interested in applying econometric tools to data and problems in a variety of disciplines.
25. Real Estate Economics	3
This course applies the economic thinking and research to the task of analyzing real estate market fundamentals, forecasting supply and demand, and public policies concerning land use regulation and delivery of public services. The course provides a broad understanding of economic forces that affect cities worldwide including those in Vietnam. The course allows the students to compare and contrast unique characteristics of the Vietnam’s real estate market, those of a stylized one, and those of a typical market in the region.
26. Urban Economics	3
Urban economics is a branch of economics which stemmed from microeconomics in the 1940s and combined knowledge in this field and geography. This branch of economics addresses the issue of urbanization and formation of cities based on the theory of agglomeration and individual’s housing location decision. By understanding that underlying mechanism, one can explore other prominent issues often tied to urban development such as transportation, housing, and employment. There might exist a misunderstanding of the notion of urban economics, a number of people likened it to economic activities in an urban context. This misunderstanding or interpretation of urban economics has been somewhat common in Vietnam as the Vietnamese language does not distinguish economics from economy. Another reason for that interpretation might have originated from conservative Chinese scholars in their translated work available in Vietnam during the 1990s.
27. Writing and Effective Communication	3
This course is built on the premise that writing skills cannot be honed within one course. However, as writing effectively remains a challenge to a majority of professionals, this course preps the students of basic writing and brings them to the pre-intermediate level in a hands-on approach. The students will devote their time to practicing writing in class and at home and their work will be evaluated and corrected.
28. Urban Planning and Housing	3
Vietnam has more than 60% of its population living in the countryside and by using the percentage of urban population as an indicator for urbanization, the government believes that we will reach 40% urbanization in 2020 and 50% in 2040. As villages become towns and existing cities become more crowded with migrants, the government is faced with challenges to provide sufficient infrastructure and public services to meet with increasing demands. New condominium buildings will rise and land for parks will soon deplete. Housing prices will also increase and a portion of the population will thus struggle with higher rents. In this context, urban planning appears to be a powerful tool to tackle those problems. This course aims at providing the students with a fundamental understanding of urban planning and housing issues.
29. Real Estate Development	3
This course provides the students in their junior year of college introductory knowledge to the profession of real estate development. This knowledge is standard and has been taught in different real estate programs around the world. To take advantage of the course content, the students will be engaged in various activities within and outside classroom. They will explore step by step the process of real estate development, starting with a purchase of land and ending with residential real estate.
30. Real Estate Investment and Finance	3
Part 1: Discuss important legal concepts in real estate investment and financing as well as the legal issues associated with real estate investment and financing decisions. Part 2: Discuss the concepts of monetary value over time that are important for investing in and mortgaging real estate. Also discuss the basic ways in which mortgage loans are established: Fixed-rate and adjustable-rate mortgages. Part 3: Focus on the assessment of home buying by individual households as an investment. This section focuses on the factors that affect housing demand and discusses how to analyze whether to rent or own a home to meet accommodation needs based on market rents and balances. tax prompt, except for price increases and other factors. Part 4: Analyze real estate investments that generate income, including how assets are assessed, an analysis of the potential returns and risks of an investment and the impact of taxes on returns profit.
31. Principles of Valuation	3
The aim of this course is to give learners an understanding of valuation development in the world, in general, and in Vietnam, in particular. This course also provides basic knowledge related to valuation such as the basis of value, economic principles to estimate asset value, approaches, methods, valuation procedure, international and Vietnamese valuation standards.
32. Real Estate Laws & Regulations	3
Real Estate Law provides legal knowledge of real estate business in Vietnam. The students will learn about legislation and regulation underlying land appropriation and land use for business operation, principles of real estate transaction and real estate market. The course enables the students to learn to apply conditional terms in the transaction of housing, built structures, housing to be built in future, types of real estate services. The students will also learn about real estate ownership and contractual situations and documents for Vietnamese nationals and foreigners via Law of real estate sale, Law of Housing, and Land Law.

Subjects of Minor: 24 CREDITS

Course	Credits
- Minor 1: Real Estate Investment

33. Advanced Quantitative Methods	3
Buiding on the theoritical and analytical background in the previous courses, especially Apllied Econometrics, the linear regression model might be seen to be an inappropriate tool for addressing substantive research objectives in applied economics. Therefore, this course aims to provide students with advanced econometric techniques to conduct research in the field of real estate economics. The focus will be on the estimation of econometric models and the interpretation of estimation results. For each model, students will be introduced the uses, the implementation of the model using statistical software packages such as R and Stata, and the interpretation of the regression results.
34. Real Estate Appraisal	3
This course aims to provide students with an overview of real estate and the real estate market, support learners with the principles and methods of real estate valuation, skills for learners can give judgment on real estate values.
35. Corporate Finance	3
The course of Corporate Finance aims to equip students with the knowledge of making financial decisions within corporation or organization. The content of this course deals with the nature of the three important corporate financial decisions: capital budgeting decision, financing decision, and decision in related to managing short-term assets and liablities on the daily basis. This course also provide financial fundamentals that are needed for financial managers and investors in real world such as financial ratio analysis using financial statements, the nature of debt and long-term financing, alternative dividend policies and firm value, short-term financial planning... Upon a completion of this subject, students can grasp the basic and modern knowledge of corporate finance for in-depth study of other subjects or study at higher level of education in finance.
36. Financial Accounting	3
This course is designed for users of financial reports in making economics decisions. This course provides students with the basic knowledge and skills that make them understand the process of recognizing, measuring, presenting and disclosing the basic elements of financial reports. As a result of this, students gain a complete understanding of financial information.
37. Financial Analysis	3
This subject is very practical as it aims to equip students with the knowledges to meet the requirements of corporate managers, market investors, bankers, credit analysts, and among others. This course introduces various topics for analyzing the financial situation of a company. Given that the analysis process is mostly based on the company's financial statements so the analysis of the financial statements is an important part of evaluating the quality of the firm's earnings which leads to the firm’s profitability and the sustainability of the firm’s income, and hence the financial strength of the company. In addition, financial analysis also emphasizes the firm's future prospect by forecasting the firm's performance. This analysis process helps investors determine the intrinsic value of the firm’s share of stocks for important decisions making in corporate financial management or investments. The structure of this unit therefore includes four main issues: (1) an overview of financial statement analysis; (2) Accounting analysis; (3) Financial analysis; and (4) Prospective analysis. In details, this unit presents the role of financial statement analysis in different types of business, the importance of accrual accounting for the analysis. This unit also emphasizes the process and methods of financial analysis including profitability analysis, analysis of sources and uses of fund, and risk analysis. Based on those analyses, forecasting of financial statements and equity valuation can be made.
- Elective courses: Select 3 out of 11	9

38. Real Estate Risk Analysis and Management	3
The course introduces the basic concepts, methods and tools in the real estate risk analysis and management. The lecturer will present the methods and discuss with the participants in applying these methods to a specific real estate project. At the end of the course, students are provided with the full knowledge and skills to independently conduct risk analysis and management in the field of real estate or real estate projects.
39. Real Estate Investment Strategies	3
The course introduces the interest in real estate capital markets. This course introduces the most fundamental concepts, principles, analytical methods and tools useful for making investment and finance decisions regarding commercial real estate. Topics covered will span the real estate equity and debt markets. The bulk of the course focuses on commercial real estate. There are three major sections in the course: Public equity markets (Equity and mortgage REITS); public debt markets (the Commercial mortgage-backed securities (CMBS) market); and Real Estate Private Equity.
40. Corporate Real Estate Management	3
This course provides students with analytical techniques for real estate management decisions in professional careers. An understanding of the dynamics of the various functions of real estate management will also be provided in the course. Students will learn about the processes and key elements of portfolio and real estate asset management. In-depth knowledge of real estate management will also be introduced through real-world situations.
41. Real Estate Market Analysis	3
Real estate market analysis will help students learn about data sources used in economic research. They will also learn to analyze trends, market performance, sales, lending, and renting. In addition, the course covers topics such as studies of land use and urban design, transport studies, human behavior and population mobility, and industry and consumption. There will be case studies, illustrative examples and guest speaker sessions to enhance analysis of the development of shopping malls, the development of vacant lands (sales, projections, and survey), the location of service centers, population projections, employment trends, and urban renewal projects. This course will also provide guidance to conduct research on and analysis in markets for single-family homes, apartments, industrial real estate, offices, shopping malls, hotels, and real estate serving special or mixed purposes. The course will focus on case studies for a variety of real estate types. The guest speakers will provide students with real estate market data and insights.
42. Advanced Corporate Finance	3
The content of this unit presents deeply theories of the financial decisions, theories and techniques of managing capital resources to maximize shareholder wealth in public corporation, organization, and investors. Upon a completion of this course, students are expected to have advanced understanding of the concepts and techniques of financial management in the modern public corporations which has not been discussed in Corporate Finance course but is very practical in reality and crucial in doing comtemporary research. The unit presents the MM theory with bankcruptcy cost, agency problem, asymmetry information and the limit to the use of debt; efficient market and behavioral finance; long-term financing and raising capital; options, futures, and corporate finance. Finally, this unit also provide in-depth knowledge of financial distress which is an important financial concept but hard to define precisely and now a day in Vietnam there is a variety of events befalling firms under financial distress but the issues remain unidentified and problematic to many Vietnamese firms.
43. Behavioral Finance	3
This course is designed to provide systematic knowledge in behavioral finance. It concentrates on the irrational aspects of human behavior and their effects on investment and financing decisions. Key topics include the expected utility theory, the prospect theory, challenges to market efficiency, framing and mental accounting, heuristics and biases, overconfidence, rational managers, and irrational investors. After completing this course, students are expected to capture the limits of the arbitrage, challenges of the market efficiency, main assumptions and ideas of the expected utility theory and the prospect theory, and unusual phenomena that the classical financial theories have not been able to fully explain. Students could identify human behavioral biases and their impacts on the financial decisions of both investors and managers
44. Real Estate Entrepreneur	3
This course provides the students in their senior year of college applied knowledge in the profession of real estate development in the context of Vietnam. The course is to be led by a real estate professional whose expertise and experiences came from different phases of the development process or different types of real estate products. The students will be actively engaged in various activities within and outside classroom.
45. Mapping the city	3
In this course, students will learn to understand city through making maps. By the end of this course, students will gain a solid knowledge of the GIS mapping software and know how to visualize urban data. They'll also gain a better understanding of how to collect, process and present urban data in order to effectively communicate with different stakeholders.
46. Database	3
This module provides students with knowledge to serve the work of data management and exploitation and the work of analyzing and designing data systems for information systems. From the above knowledge, students can build an appropriate data management and exploitation solution according to the real needs of an organization or business.
47. Management Information System	3
Information systems play a central role in many aspects of business activities, and are one of the most important functional parts that create the success of every modern socio-economic organization. This course introduces students to information systems, the role of information systems in the modern business environment, and issues that need to be considered in the development and management of information systems to contribute to the development and management of information systems. creating high quality goods and services and gaining a competitive advantage. The course also presents the Information Technology basis of information systems, related privacy and information security, ethical and social issues.
48. Big data and Applications	3
This module equips students with knowledge and skills to apply technology methods (ICT) in applying big data in business fields such as product design, marketing, and supply chain management. , finance - banking and decision making.
- Minor 2: Real Estate Development

49. Advanced Real Estate Development	3
The course provides advanced knowledge of the real estate development process to seniors in the program. This knowledge includes various types such as resort, industrial, office, and retail real estate. The course allows the students to access market information in Singapore, Thailand, and Malaysia. Additionally, a number of topics will be covered in the area of risk in construction, design, and operation. There will be guest speakers who are experienced professionals.
50. Real Estate Entrepreneurship	3

51. Design and Construction	3
This course provides the students in their senior year of college applied knowledge in the architecture and construction industry, and in the profession of architectural design and construction industry, real estate project process in the context of Vietnam. The course is to be led by a professional architect whose expertise and experiences came from different phases of the development process or different types of architectural design, real estate products. The students will be actively engaged in various activities within and outside classroom.
52. Real Estate Project Management	3
Real Estate Management (REM) is multi-disciplinary in nature. This course, however, attempts to cover only some basic areas and shows the inter-relationships of Real Estate Management with many other affiliated subject areas such as Marketing Management, General Management, Micro and Macro Economics, Valuation, and Planning etc.
53. Principles of Marketing	3
This course provides the students in their senior year of college applied knowledge in the profession of real estate management in the context of Vietnam. The course is to be led by a real estate professional whose expertise and experiences came from different phases of the management process or different types of real estate products. The students will be actively engaged in various activities within and outside classroom.
- Elective courses: Select 3 out of 11	9

54. Service Marketing	3
This is the core subject of marketing for the Services business. The course is designed to provide students with an understanding of the features of a service product, and then to come up with appropriate Marketing policies in the Services business.
55. Real Estate Market Analysis	3
Real estate market analysis will help students learn about data sources used in economic research. They will also learn to analyze trends, market performance, sales, lending, and renting. In addition, the course covers topics such as studies of land use and urban design, transport studies, human behavior and population mobility, and industry and consumption. There will be case studies, illustrative examples and guest speaker sessions to enhance analysis of the development of shopping malls, the development of vacant lands (sales, projections, and survey), the location of service centers, population projections, employment trends, and urban renewal projects. This course will also provide guidance to conduct research on and analysis in markets for single-family homes, apartments, industrial real estate, offices, shopping malls, hotels, and real estate serving special or mixed purposes. The course will focus on case studies for a variety of real estate types. The guest speakers will provide students with real estate market data and insights.
56. Mapping the City	3
In this course, students will learn to understand city through making maps. By the end of this course, students will gain a solid knowledge of the GIS mapping software and know how to visualize urban data. They'll also gain a better understanding of how to collect, process and present urban data in order to effectively communicate with different stakeholders.
57. Digital Marketing	3
This course is designed for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to work with marketing datasets, dummy display ads, virtual website optimisation, SEO based on instructions in lectures and class discussions. At the end of this course, the participants will understand various channels and activities essential to plan to implement and manage an effective digital marketing strategy for their businesses. The course will equip them for various online marketing certificates like Google ad words, Facebook, Google Analytics (GA).
58. Advanced Quantitative Methods	3
Buiding on the theoritical and analytical background in the previous courses, especially Apllied Econometrics, the linear regression model might be seen to be an inappropriate tool for addressing substantive research objectives in applied economics. Therefore, this course aims to provide students with advanced econometric techniques to conduct research in the field of real estate economics. The focus will be on the estimation of econometric models and the interpretation of estimation results. For each model, students will be introduced the uses, the implementation of the model using statistical software packages such as R and Stata, and the interpretation of the regression results.
59. Enterprise Risk Management	3
In the business administration training program, students are equipped with strategic management knowledge to help businesses set effectiveness goals, and how to operate functional parts such as multiplication. finance, production, marketing to help businesses improve efficiency. The other segment is the connection between business performance and corporate risk that will be addressed in the Enterprise Risk Management (ERM) module.
60. Business Planning	3
Business Plan Development is designed and offered to undergraduate students specializing in business administration. This is a course that combines the knowledge of other disciplines such as strategic management, marketing, human resources, manufacturing operations and finance to form a plan that details all the items. your expenses, plans, budget, business results, and activities that the business wants to implement in the planning period. In addition, this course also assists students in developing skills such as system thinking skills, written communication skills, and more importantly, creating a combination of theory with practice. treatment.
61. Marketing in Digital Era	3
This course is especially aimed at those who are seeking opportunities to work in the online marketing industry. This Marketing in the Digital Era course is designed to provide students with the latest knowledge about digital transformation and the business challenging environment. Students will be able to develop the digital mindset for marketing success, to manage the firm’s digital assets and integrate suitable media into marketing activities to win the customer’s behaviors
62. History of Architecture and Urbanism	3
The course "History of architecture and urbanism" introduces general knowledge about the history of Architecture and Urbanism in the world, the built environment from pre-history to the present; in addition to examining the formal properties of global architecture, this course explores buildings and cities in their cultural, social, political, economy and religious contexts. The students will learn about the important processes that shape our urban past, present and futures, influencing the transform of architecture and urban design perception. The course will also discuss about famous architectural trends in the past and their linkage with today construction design and city planning. Finally, student will gain knowledge about Vietnamese cultural heritage, architecture and urbanism from history kingdoms period till the modern days.
63. Smart Urban Design	3
Urban design is an intermediate field between architecture and urban planning, infrastructure and environmental systems, research, and practice. It is about dealing with cities; it is the science of the city and acting smartly on the city's structure in multiscale. Such acting is based on an understanding and reading, both historical and morphological, of the cities and settlements layer by layer (topography, urban morphology, typology, vegetation, water, infrastructure, culture, climate, etc.). Smart urban design seeks to strengthen and (re)structure urban and social-ecological systems in order to respond to changes in cultures, societies, climates, and economies. The course introduces to students the definition of cities and settlements. It also introduces at least 9 key terminologies of urbanism, following the interpretation of precedents in Vietnam and around the world that deal with contemporary urban challenges (crises, pandemics, global warming, urbanization, etc.). The course is complemented by guest lectures from practice and field trips in HCM city. The course aims to provide students with a basic knowledge of concepts used in urban design. Through the course, students are able to critically choose and analyze urban projects that fit with the nine concepts. Such assignments also help improve the present and research skills of students. Besides, the students should be able to position themselves for the role of urban design. The course is also a first step in preparing design research topics for students in graduation projects.
64. Database	3
This module provides students with knowledge to serve the work of data management and exploitation and the work of analyzing and designing data systems for information systems. From the above knowledge, students can build an appropriate data management and exploitation solution according to the real needs of an organization or business.

General education knowledge: 50 CREDITS

Subjects of Major: 36 CREDITS

Subjects of Minor: 24 CREDITS

Graduation Internship: 10 CREDITS

Total credits: 120 CREDITS

UEH Standard Programs

General education knowledge: 50 CREDITS

Subjects of Major: 36 CREDITS

Subjects of Minor: 24 CREDITS

Graduation Internship: 10 CREDITS

Total credits: 120 CREDITS