Launching UEH Emoji: a Development Step of UEH to be a User-friendly Brand

Keeping up with the digital communication and multimedia tendency, UEH is gradually developing equally between a reputable academic and a user-orientated brand. Therefore, UEH officially launched an emoji pack expressing memorable emotions and moments, contributing to interacting well with a dynamic and creative student and Gen Z generation and humanizing UEH Brand closely to everyone.

What is Emoji?

In accordance with Swyft Media, in terms of emoji using habits, users of Internet-based message applications send 96 emojis or stickers on average every day. Emojis or stickers are defined as icons representing different kinds of emotions and statements. With the rise of digital and online communication methods listed as Facebook, Messenger, Viber, Zalo, Whatsapp, iMessage, Telegram, Comment and so on, emojis have not been weird to the current connective generation. Smiling faces and funny icons of these applications have connected everybody together no matter if they are half the Earth far away.

Why should Emojis be used in brand communication?

It is undeniable that images are literally stronger than words. The birth of emojis is evaluated essentially by specialists, especially in this busy era and the rise of the multi-task inclination, requiring time-saving communication and information acquisition solutions.

Brand humanization: Emojis additionally express personalities and help a brand be more approachable to customers. Typically, emojis are frequently used to chat with friends or post on social networking platforms.

Better interaction with customers: Anything having the existence of Emojis results in the desires of humans to interact with. They are prominent in all texts with an extremely friendly appearance. In accordance with experts, using emojis boosts the level of interaction of communication contents to 85% and the conversion rate to 9%.

Supplementing contents with contexts: Using Emoji supplement contexts to messages. Similar to the way that an exclamation mark changes the rhythm of a message delivered, adding an Emoji can express emotions that a brand is not able to do with only an ordinary word.

How to use Emoji?

Keeping up with the digital communication and multimedia tendency, UEH is gradually developing equally between a reputable academic and a user-orientated brand, especially for Gen Z generation users of most of UEH. Therefore, UEH launched an emoji pack expressing memorable emotions and moments, contributing to advancing learners’ and users’ brand experiences.

This emoji pack has been available on popular communication platforms listed as Facebook, Messenger, Story, Instagram texting function, iMessage on iPhone, Whatsapp, Telegram and Viber (Zalo Platforms are going to be introduced in the upcoming time).

To use UEH Emoji Pack on Facebook Messenger, Story, Instagram texting function, iMessage on iPhone, Whatsapp, Telegram, UEH and the community can do as follows:

Step 1: Download the Giphy application on Appstore (Apple) or Google Play (Android).

Step 2: Find the keyword “UEH” on the GIF sticker function (or GIPHY) of the Facebook Messenger application, story, Instagram texting function, iMessage on iPhone, Whatsapp (Attention: These chat and texting applications need to be installed on users’ smartphones).

Step 3: Select UEH icons in accordance with emotions expected to be expressed.

To use UEH Emoji Pack on the Viber application, UEHers and the community can do as follows:

Step 1: Download UEH Emoji Pack (for Viber use) at the link: https://bit.ly/3zz3Bvc

Step 2: Look up “UEH” keyword on the Sticker function of Viber application (Attention: This application needs to be installed on users’ smartphones).

Step 3: Select UEH icons in accordance with emotions expected to be expressed.

With large progress in brand development, UEH aims to empower Gen Z learner generation and UEHer Community to have opportunities to autonomously study, freely perform, and independently orientate their own future, and to inspire each individual to modify his/her lives better, towards environmental, social, and economic development, with the brand message “I am who I choose to be” throughout 2022.

News, photos: Department of Marketing and Communication

Creating and Developing Emojis: ISCM Institute, Department of Marketing and Communication