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UEH Students Taking a Brilliant Journey in the International Exchange Course "Applying Arts and Culture to Improving the Quality of Life" in Malaysia

UEH Students Taking a Brilliant Journey in the International Exchange Course "Applying Arts and Culture to Improving the Quality of Life" in Malaysia

On May 5 - 11, 2024, students of University of Economics Ho Chi Minh City (UEH) participated in a journey of discovery and creativity with students of Universiti Sains Malaysia (USM) through the international student exchange course "Applying Arts and Culture towards Improving the Quality of Life". The course, jointly organized by the School of Media Design (SMD) and Universiti Sains Malaysia (USM), provided diverse artistic and cultural experiences while developing essential skills for students to become future leaders.

Under the guidance of lecturers from both schools, students not only acquired knowledge regarding Design Thinking but also directly participated in the practical "Community Project: Applying Arts and Culture to Improving the Quality of Life ". Five groups of students spent time researching the current situation and interviewing local residents and tourists, thereby creating practical and unique solutions that contributed to improving life for the community.

Exchange students in the classroom

In this exchange, in addition to professional knowledge and skills, UEHers would be able to immerse themselves in the vibrant and colorful atmosphere of Penang, exploring unique cultural heritages, and enjoy Malaysia's rich cuisine. In particular, this was also an opportunity to exchange and learn with international friends from USM, helping to expand relationships, practicing communication skills, and increasing understanding of different cultures.

Students going on field trips to historical and cultural relics

At the end of the course, creative and highly applicable projects were invented by the students listed as Gamification applications helping tourists explore local culture interestingly and effectively; Creative projectors applied art to presenting information and attracting viewers; Emergency contact card integrating escape instructions, fire prevention and personal medical information ensuring user safety.

Lecturers and students of the two schools taking photos at the end of the course

Universiti Sains Malaysia (USM) is one of Malaysia's top quality and prestigious universities, ranked at 159th in the world's Top University rankings (QS World University Rankings 2023). Established in 1969 and being Malaysia's second oldest public university, the USM has enrolled more than 30,000 undergraduate and graduate students. USM has offered various programs in science, engineering, technology, medicine, business administration, social sciences and humanities. The University is recognized by international standards in education and scientific research with diverse research collaborations and student exchanges with leading universities in the world.

The journey to Penang - Malaysia was both beyond a course and a journey of growth and connection for UEH and USM students. The beautiful memories and valuable lessons learned will forever be their luggage for the future. With these achievements, UEH and USM believe that in the future they will continue to organize many high-quality cooperation programs, contributing to promoting global education and sustainable development.

Additional photos regarding the international student exchange course in Malaysia:

Students presenting their final projects

UEH students taking photos at Universiti Sains Malaysia (USM)

News and photos: School of Media Design, Department of Marketing and Communication