Scientific Conference: "Digital Economy – The New Growth Driver for Ho Chi Minh City"
15 Aug 2025
On the morning of August 12, 2025, the Ho Chi Minh City Department of Science and Technology, in collaboration with the University of Economics Ho Chi Minh City (UEH), successfully organized a scientific conference on the theme "Digital Economy – The New Growth Driver for Ho Chi Minh City" at UEH Campus A.
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UEH BizTech Hackathon 2025: Promoting Vietnamese Identity through the Creative Flow of Gen Z
07 Aug 2025
On August 1 and 2, 2025, the UEH College of Technology and Design, University of Economics Ho Chi Minh City, successfully organized the Final Round of the UEH BizTech Hackathon 2025 with the theme “The Z-Flow: Fostering Vietnam’s Values by the Z Generation.” The event marked a 28-hour nonstop creative journey, where the young generation showcased their ingenuity, innovative mindset, and responsibility in preserving Vietnam’s cultural heritage through technology.
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UEH Collaborates with Ho Chi Minh City Institute for Development Studies: Connecting Knowledge for Sustainable Urban Development
04 Aug 2025
In the spirit of collaborative development, strategic partnership, and mutual support - leveraging the strengths and advantages of both institutions - on July 31, 2025, at Campus A, 59C Nguyen Dinh Chieu Street, the University of Economics Ho Chi Minh City (UEH) and the Ho Chi Minh City Institute for Development Studies (HIDS) held a working session to coordinate the implementation of a joint research cooperation program, contributing to the sustainable development of Ho Chi Minh City.
Read More![[Research Contribution] The impact of technology application and other factors in green marketing on green consumer behavior in Ho Chi Minh City](/images/upload/img_background/ueh-background-638893772474172256.png)
[Research Contribution] The impact of technology application and other factors in green marketing on green consumer behavior in Ho Chi Minh City
29 Jul 2025
In the post-pandemic context, consumers are increasingly concerned about health, quality, and the environment. However, the market is still flooded with low-quality goods "disguised as green," causing consumer confusion. In the trend of green consumption, technologies like iCheck have emerged due to their ability to provide transparent product information. But does this transparency really influence green consumer behavior? And have current marketing strategies met expectations? Grappling with that question, a research team from the University of Economics Ho Chi Minh City (UEH) conducted a study on "The Impact of Product Transparency Through the Icheck Application and Other Green Marketing Factors on Green Consumer Behavior in Ho Chi Minh City."
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UEH Participated and Proposed Solutions for Sustainable Supply Chain Development in Ho Chi Minh City at the Seminar “Development Space for Ho Chi Minh City – Driving Forces from Building Supply and Retail Chains”
15 Jul 2025
On the afternoon of July 11, 2025, at the invitation of the Department of Industry and Trade of Ho Chi Minh City, Ho Chi Minh City University of Economics (UEH) attended and proposed a number of solutions to promote the development of sustainable supply chains and complete modern and effective retail infrastructure at the Seminar "Ho Chi Minh City Development Space - Driving force from building supply chains and retail". The event is an important forum to seek breakthrough solutions for the City's trade sector in the new development stage.
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UEH participated in the iTECH EXPO 2025 technology exhibition with the booth theme 'Innovative Interaction Technologies: The Intersection of Art and Technology for Creative and Sustainable Development
11 Jul 2025
On July 9, 2025, the iTECH EXPO 2025 technology exhibition officially opened at the Sky Expo Vietnam International Exhibition and Convention Center in Ho Chi Minh City. The event features more than 150 technology booths from both domestic and international organizations, taking place over three days from July 9 to 11, 2025. As one of the most prestigious and large-scale annual technology exhibitions, iTECH EXPO draws significant attention from leading experts, businesses, researchers, and educational institutions. The exhibition serves as a platform to explore cutting-edge technology trends and fosters an environment for academic exchange and interdisciplinary collaboration.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
