![[Research Contribution] Foreign preference and students’ intention to buy chinese fashion in Ho Chi Minh City](/images/upload/img_background/ueh-background-639024247663490889.png)
[Research Contribution] Foreign preference and students’ intention to buy chinese fashion in Ho Chi Minh City
27 Dec 2025
In the context of increasingly deep economic integration, Vietnam's garment industry is facing significant competitive pressure from Chinese fashion products. With its price advantage, diverse designs, and suitability for young people's tastes, Chinese clothing quickly gained the interest of students – a customer group with high fashion needs but limited financial resources. Additionally, the mentality of valuing foreign goods still exists among a segment of consumers, making imported products more appealing and posing significant challenges for domestic garment businesses. Based on this reality, a research team from the University of Economics Ho Chi Minh City (UEH) implemented a study to analyze the impact of consumer ethnocentrism on students' intention to purchase Chinese clothing products in Ho Chi Minh City.
Read More![[Research Contribution] Climate Adaptation and Ownership Structure: Determinants of Global Bank Performance](/images/upload/img_background/ueh-background-639024479352189460.png)
[Research Contribution] Climate Adaptation and Ownership Structure: Determinants of Global Bank Performance
25 Dec 2025
Climate change has become a tangible reality, with profound impacts on urban life, particularly on the financial and banking markets. Faced with the risk of revenue decline or bankruptcy in climate-sensitive industries, which in turn leads to rising non-performing loans and affects financial stability, climate adaptation is both a mandatory requirement and an opportunity to reshape the banking market. Motivated by this concern, a research team from the ISB College of Talents at the University of Economics Ho Chi Minh City (UEH) analyzed data from over 6,000 global banks from 2002–2019 to assess the impact of climate adaptation readiness and the role of different ownership types on bank performance.
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Reflecting on the Demo Day 2025 Journey: A Milestone in the Growth of the UEH Startup Community
25 Dec 2025
On December 19, 2025, Demo Day 2025 was successfully held at the Saigon Innovation Hub (SIHUB). With the partnership of Expara Ventures Investment Fund, the Ho Chi Minh City Innovation and Startup Center (SIHUB), the Innovation Services Center (ISC), and the Vietnam Network for Innovation and Entrepreneurship in Universities and Colleges (VNEI), this year's event saw a significant expansion in scale, attracting keen interest from a wide range of experts, investors, and startup support organizations within the ecosystem.
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UEH - NEU Joint National Scientific Conference Series: Policy Mechanisms to Promote Innovation and Digital Transformation for Enhancing the Competitiveness of Vietnamese Enterprises
11 Dec 2025
On December 9, 2025, at the National Economics University (NEU), a scientific seminar was held on the theme "Policy Mechanisms to Promote Innovation and Digital Transformation for Enhancing the Competitiveness of Vietnamese Enterprises." This event was part of the National Scientific Conference Series co-organized by the University of Economics Ho Chi Minh City (UEH) and the National Economics University (NEU), aimed at creating an academic forum to discuss and propose practical recommendations for improving the nation's competitiveness in the new era.
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International Conference IASC-ARS 2025: A Forum on Computational Statistics, Data Science, and Artificial Intelligence in Asia
06 Dec 2025
From December 3rd to 6th, 2025, the University of Economics Ho Chi Minh City (UEH) hosted the 13th International Conference of the International Association for Statistical Computing – Asian Regional Section (IASC-ARS 2025). The event, co-organized by the Vietnam Institute for Advanced Study in Mathematics (VIASM) and the UEH College of Economics, Law and Government (CELG-UEH), is part of the series of activities leading up to UEH's 50th anniversary (1976-2026).
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UEH deploys the Web of Science, InCites, and Pivot-RP solution system to enhance research quality
25 Nov 2025
In order to promote scientific research activities, optimize research performance management and improve access to international funding opportunities, the University of Economics Ho Chi Minh City (UEH) officially launched the Research Support Solution System from Clarivate, including: Web of Science (WoS), InCites Benchmarking & Analytics, and Pivot-RP since November 2025.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
