![[Research Contribution] Sustainable Development – A Multidimensional Perspective on Happiness](/images/upload/img_background/ueh-background-639077988287074371.png)
[Research Contribution] Sustainable Development – A Multidimensional Perspective on Happiness
10 Oct 2025
Facing the pressure of converging crises, including ecological, social, and economic challenges, GDP is no longer a sufficient measure of society's expectations for a happy life. The study "Sustainable Development – A Multidimensional Perspective on Happiness" by an author from the University of Economics Ho Chi Minh City (UEH), analyzing 24 Asia-Pacific countries from 2014 to 2022, emphasizes the harmony among the three pillars of economy, society, and environment in the process of sustainable community development.
Read More![[Research Contribution] Climate Transition Risk and Bank Risk-Taking: The Role of Digital Transformation – A Perspective from Vietnam](/images/upload/img_background/ueh-background-638974237857416622.png)
[Research Contribution] Climate Transition Risk and Bank Risk-Taking: The Role of Digital Transformation – A Perspective from Vietnam
10 Oct 2025
In the context of escalating global climate change, climate transition risk (CTR) has emerged as a critical component of bank risk management. Vietnam, with its commitment to achieving net-zero emissions by 2050, is witnessing a growing interest from commercial banks in integrating environmental factors into their business operations while controlling risk. Building on this context, a study by researchers from UEH Mekong, University of Economics Ho Chi Minh City (UEH), analyzes the impact of CTR on banks' risk-taking levels—including total risk, systemic risk, firm-specific risk, and Z-score—under the moderating effect of digital transformation within the Vietnamese commercial banking system.
Read More[Research Contribution] Exploring the Potential of ArtTech in Sustainable Urban Development and Social Impact
10 Oct 2025
ArtTech – the intersection of art and technology – holds tremendous potential to contribute to sustainable urban development and address social issues. By leveraging technological innovations and artistic expression, ArtTech can drive creativity, participation, and inclusiveness, leading to positive transformations in cities. In this article, a research team from the University of Economics Ho Chi Minh City (UEH) delves into the general theory of the relationship between ArtTech and sustainable urban development, explores success stories from other countries, assesses their applicability to Vietnam, and proposes recommendations for using ArtTech to advance sustainable development.
Read More![[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam?](/images/upload/img_background/ueh-background-638955958266732090.png)
[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam?
09 Oct 2025
Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate social responsibility (CSR), but its effectiveness is yet to be measured. Faced with this "problem," a team of student researchers from the University of Economics Ho Chi Minh City (UEH) conducted the research topic "Do CSR activities impact Gen Z's sustainable purchase intention and willingness to pay more?" Experimental Research in Vietnam" to clarify how CSR contributes to shaping brand trust, strengthening brand image and brand loyalty, and thereby influencing the sustainable consumption behavior of Gen Z in Vietnam.
Read More![[Research Contribution] The Role of Human Capital in Enterprise Export Activities: Evidence from the ASEAN Region](/images/upload/img_background/ueh-background-638983645193452859.png)
[Research Contribution] The Role of Human Capital in Enterprise Export Activities: Evidence from the ASEAN Region
06 Oct 2025
Human capital plays a crucial and indispensable role in enterprise export activities. Research by scholars from the University of Economics Ho Chi Minh City (UEH) has provided assessments of the impact of human capital on enterprise export activities, based on an analysis of the effects of employee education levels and employee training on the export activities of ASEAN enterprises.
Read More![[Research Contribution] The Intersection of Technology and Art: AI, AR, and Sustainable Fashion Shaping the Future of the Fashion Industry](/images/upload/img_background/ueh-background-639077000802747839.png)
[Research Contribution] The Intersection of Technology and Art: AI, AR, and Sustainable Fashion Shaping the Future of the Fashion Industry
30 Sep 2025
As part of the knowledge-sharing activities within the ArtTech Fusion series by the University of Economics Ho Chi Minh City (UEH), the panel discussion themed "AI and Virtual Influencers in the Fashion Industry" was a meaningful gathering where leading experts in artificial intelligence (AI), augmented reality (AR), and sustainable fashion shared their knowledge, perspectives, and experiences on the profound changes in the modern fashion industry.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
