![[Research Contribution] Satisfaction with Logistics Service Quality in the Digital Era – Empirical Research in the Mekong Delta](/images/upload/img_background/ueh-background-638803021613743355.png)
[Research Contribution] Satisfaction with Logistics Service Quality in the Digital Era – Empirical Research in the Mekong Delta
28 Feb 2025
With the strong development of online shopping, customer care policies and strategies are the top priority in maintaining loyal customers, especially through the quality of application platforms of logistics service providers (LSPs). The author’s research at the Ho Chi Minh City University of Economics Branch in Vinh Long Province (UEH Mekong) used the Technology – Organization – Environment (TOE) model to analyze factors affecting logistics service quality by assessing customer satisfaction in the relationship between businesses and B2C consumers. The research results demonstrate that when combining 08 factors in logistics service quality together, they all affect customer satisfaction and better customer retention.
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UEH College of Technology and Design (CTD) – Laying the Foundation for the Future Journey
01 Feb 2025
In a world undergoing a profound transformation driven by the power of technology and boundless innovation, the UEH College of Technology and Design (CTD) has established a solid foundation across key areas, including education, scientific research, international collaboration, entrepreneurship, innovation, and community engagement. Step by step, CTD is contributing meaningfully to UEH’s journey toward becoming a reputable multidisciplinary and sustainable university recognized on the global stage.
Read More![[Podcast] Silent Harmonies – Healing with Human-Centered Art and Technology](/images/upload/img_background/ueh-background-638729383211107373.png)
[Podcast] Silent Harmonies – Healing with Human-Centered Art and Technology
06 Dec 2024
As part of the international ArtTech Fusion 2024 series (ATF24) hosted by the University of Economics Ho Chi Minh City (UEH), the discussion session “Silent Harmonies: Healing with Participatory Art and Human-Centered Technology” provided a perspective on the role of art and technology in healing. Leading domestic and international speakers shared inspiring stories about this combination to promote sustainable development in modern society.
Read More![[Podcast] Exploring the Art Infusion Effect and the Impact of Digital Art in Branding](/images/upload/img_background/ueh-background-638729381793530437.png)
[Podcast] Exploring the Art Infusion Effect and the Impact of Digital Art in Branding
02 Dec 2024
As part of the international ArtTech Fusion 2024 series (ATF24) of University of Economics Ho Chi Minh City (UEH), at the main discussion session with the theme “Digital brushstrokes: Unveiling the AI-Art infusion effect”, Prof. Carsten Baumgarth presented the latest results from a research series on the impact of AI art on consumer evaluation of products and brands.
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Tangible Performance: ArtTech Symphony Spreading the Message of Sustainable Future
25 Oct 2024
On the evening of October 23, 2024, the Tangible Performance occurred at Hall A.116 of the University of Economics Ho Chi Minh City (UEH). This event is part of the international ArtTech Fusion 2024 series taking place at UEH, attracting more than 1,500 participants including domestic and international researchers, artists, businesses, designers, journalists and students of UEH and universities in Ho Chi Minh City.
Read More![[Podcast] The impact of the access to finance and business environment on the innovation of Vietnamese enterprises: The moderating role of senior managers’ working experience](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-041308-102924.png)
[Podcast] The impact of the access to finance and business environment on the innovation of Vietnamese enterprises: The moderating role of senior managers’ working experience
23 Oct 2024
Keywords: Financial barriers, business environment, innovation, senior management experience, CEO In the context of a constantly changing global economy, innovation is one key factor to help businesses develop in a challenging business environment. The impact of access to finance and the business environment plays an important role in promoting or limiting the creativity of any business. In this research article, the author group from Ho Chi Minh City University of Economics (UEH) points out the influence of financial constraints and business environment obstacles on the creativity of organizations and individuals as well as the moderating role of experience of senior managers in the organization in terms of the above relationship.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
