16 Jan 2026
On January 14, 2026, in a spirit of cooperation to promote science, technology, and innovation, the University of Economics Ho Chi Minh City (UEH), in collaboration with the Dong Nai Provincial Department of Science and Technology and the National Economics University (NEU), hosted a scientific seminar on the theme "Current Situation and Solutions for Enhancing the Innovation Capacity of Enterprises in Dong Nai Province in the Context of Digital Transformation." The seminar was attended by leaders from various departments and agencies, as well as representatives from educational institutions, experts, scientists, and the local business community.
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14 Jan 2026
Recently, the Student Scientific Research Awards Gala COBRP 2025 (College of Business Research Programme) was held in a solemn and emotionally engaging atmosphere, with the participation of more than 400 students together with faculty members.
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09 Jan 2026
Over the past two decades, China has emerged as a formidable force in innovation and scientific knowledge production. The Global Innovation Index (GII) Report 2025 ranked China 10th in the world, making it the only middle-income economy within the top 30 leading nations. Recently, as noted in a statistical report on the scientific publishing market in China, the 20 largest international publishers by output published 83% of all research articles involving China-based authors from 2012 to 2021. Drawing from research by an author at the University of Economics Ho Chi Minh City (UEH), this article analyzes the policies and current landscape of scientific journal development in China, thereby offering a number of implications for Vietnam in building and advancing scientific journals in the period ahead.
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02 Jan 2026
In the context of the digital economy rapidly transforming how people create, transact, and access knowledge, many countries – including Japan and Vietnam – face the urgent need to effectively protect intellectual property in the digital space. In Japan, this issue is given top priority, as evidenced by the continuous updating and refinement of legislation related to copyright, industrial property, and digital data to address infringement, enhance transparency, and ensure fairness for creative entities. The following article analyzes how Japan has constructed its legal framework for intellectual property protection in the digital environment and the lessons drawn from its implementation in practice. On that basis, it offers a number of policy suggestions for Vietnam in the process of refining intellectual property protection legislation suited to the digital era.
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31 Dec 2025
In Vietnam, the rising incidence of criminal law violations by commercial legal entities has created a pressing need to improve the legal framework for prosecution. The 2015 Code of Criminal Procedure, as amended and supplemented in 2021, has established a new legal foundation for holding criminal enterprises accountable. A study by an author from the University of Economics Ho Chi Minh City (UEH) analyzes the legal basis, practical application, and proposes solutions to enhance enforcement efficiency, contributing to the development of a transparent and law-abiding business environment.
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31 Dec 2025
As live-streaming commerce continues to boom in Vietnam, impulse buying behavior has become increasingly common, driven by high levels of interaction and real-time shopping experiences. However, the roles of interface design and interaction quality in fostering customer engagement and stimulating this behavior remain underexplored, especially in price-sensitive markets like the Mekong Delta. Motivated by this context, a research team from UEH Mekong, University of Economics Ho Chi Minh City (UEH), conducted a study to assess the impact of interface design and interaction quality on impulse buying in a live-streaming environment. The study examines the mediating role of customer engagement and the moderating effect of promotion addiction, based on the Stimulus-Organism-Response (S-O-R) framework.
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