![[Podcast] The impact of the access to finance and business environment on the innovation of Vietnamese enterprises: The moderating role of senior managers’ working experience](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-041308-102924.png)
[Podcast] The impact of the access to finance and business environment on the innovation of Vietnamese enterprises: The moderating role of senior managers’ working experience
23 Oct 2024
Keywords: Financial barriers, business environment, innovation, senior management experience, CEO In the context of a constantly changing global economy, innovation is one key factor to help businesses develop in a challenging business environment. The impact of access to finance and the business environment plays an important role in promoting or limiting the creativity of any business. In this research article, the author group from Ho Chi Minh City University of Economics (UEH) points out the influence of financial constraints and business environment obstacles on the creativity of organizations and individuals as well as the moderating role of experience of senior managers in the organization in terms of the above relationship.
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International ArtTech Fusion 2024 Series Officially Opening with More Than 30 Unique Academic, Exhibition and Art activities
23 Oct 2024
On the morning of October 22, 2024, the International ArtTech Fusion 2024 (ATF24) Series with the theme “New ArtTech For Future Generations” officially opened at the campuses of the University of Economics Ho Chi Minh City (UEH). The program is organized by UEH in collaboration with 11 international partner universities from Asia - Europe - America with more than 30 unique academic, exhibition and artistic activities, decoding the combination trend of ArtTech for the future.
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The Return of the International Event Series ArtTech Fusion 2024 (ATF24): ArtTech - A New Fusion for the Future Generation for S ustainability
16 Oct 2024
On the morning of October 14, 2024, University of Economics Ho Chi Minh City (UEH) organized an event to announce the international activity series ArtTech Fusion 2024 (ATF24) with the theme "New ArtTech For Future Generations" (ArtTech - New combination for future generations for sustainability).
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Explore Comprehensive Data from Statista: Extended Access in October
14 Oct 2024
Statista is a premier platform for business data, offering access to comprehensive statistics and insights on over 80,000 topics across 170 fields. The database aggregates information from over 22,500 sources, making it an essential tool for market research, consumer behavior analysis, and industry trend assessments.
Read More![[Podcast] Emotional Response in Viral Advertising: Impact on Viewers' Attitudes and Sharing Behaviors](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-041108-102924.png)
[Podcast] Emotional Response in Viral Advertising: Impact on Viewers' Attitudes and Sharing Behaviors
11 Oct 2024
Keywords: Viral advertising, emotional response, viewer attitudes, sharing behavior In the context of digital technology, conventional forms of advertising listed as newspapers, banners, flyers, etc. are gradually being replaced by promoting products/brands through viral advertising. This form is not only attractive but also creates strong emotional responses for viewers. These emotions are proved to have impacts on attitudes and behavior of sharing content. In this research, the author from University of Economics Ho Chi Minh City (UEH) clarified the emotional response of viral advertising viewers to their attitudes towards the brand and their intention to share.
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Innovation and Career Mastery: Find your element and thrive
07 Oct 2024
On September 25th 2024, UEH organized a career orientation and personal development program with the topic "INNOVATION AND CAREER MASTERY: Find Your Element and Thrive." The seminar attracted a large audience of students, offering valuable insights and essential skills for their career development journey.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
