[Research Contribution] Exploring the Potential of ArtTech in Sustainable Urban Development and Social Impact
10 Oct 2025
ArtTech – the intersection of art and technology – holds tremendous potential to contribute to sustainable urban development and address social issues. By leveraging technological innovations and artistic expression, ArtTech can drive creativity, participation, and inclusiveness, leading to positive transformations in cities. In this article, a research team from the University of Economics Ho Chi Minh City (UEH) delves into the general theory of the relationship between ArtTech and sustainable urban development, explores success stories from other countries, assesses their applicability to Vietnam, and proposes recommendations for using ArtTech to advance sustainable development.
Read More![[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam?](/images/upload/img_background/ueh-background-638955958266732090.png)
[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam?
09 Oct 2025
Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate social responsibility (CSR), but its effectiveness is yet to be measured. Faced with this "problem," a team of student researchers from the University of Economics Ho Chi Minh City (UEH) conducted the research topic "Do CSR activities impact Gen Z's sustainable purchase intention and willingness to pay more?" Experimental Research in Vietnam" to clarify how CSR contributes to shaping brand trust, strengthening brand image and brand loyalty, and thereby influencing the sustainable consumption behavior of Gen Z in Vietnam.
Read More![[Research Contribution] The Role of Human Capital in Enterprise Export Activities: Evidence from the ASEAN Region](/images/upload/img_background/ueh-background-638983645193452859.png)
[Research Contribution] The Role of Human Capital in Enterprise Export Activities: Evidence from the ASEAN Region
06 Oct 2025
Human capital plays a crucial and indispensable role in enterprise export activities. Research by scholars from the University of Economics Ho Chi Minh City (UEH) has provided assessments of the impact of human capital on enterprise export activities, based on an analysis of the effects of employee education levels and employee training on the export activities of ASEAN enterprises.
Read More![[Research Contribution] The Intersection of Technology and Art: AI, AR, and Sustainable Fashion Shaping the Future of the Fashion Industry](/images/upload/img_background/ueh-background-639077000802747839.png)
[Research Contribution] The Intersection of Technology and Art: AI, AR, and Sustainable Fashion Shaping the Future of the Fashion Industry
30 Sep 2025
As part of the knowledge-sharing activities within the ArtTech Fusion series by the University of Economics Ho Chi Minh City (UEH), the panel discussion themed "AI and Virtual Influencers in the Fashion Industry" was a meaningful gathering where leading experts in artificial intelligence (AI), augmented reality (AR), and sustainable fashion shared their knowledge, perspectives, and experiences on the profound changes in the modern fashion industry.
Read More
Official Opening of ArtTech Fusion 2025: “Co-creation for a Wondrous Future”
26 Sep 2025
On the morning of September 25, 2025, the international series of events ArtTech Fusion 2025 (ATF25), themed “Co-creation for a Wondrous Future” (Co-creating a marvelous and sustainable future), officially commenced at the campuses of the University of Economics Ho Chi Minh City (UEH). The program is hosted by ArtTech Hub (ATH), the UEH College of Technology and Design (CTD), and the University of Economics Ho Chi Minh City in collaboration with domestic and international partners.
Read More![[Research Contribution] User Experience (UX) Design and Strategy for Immersive Technologies: Shaping the Future of Digital Environments](/images/upload/img_background/ueh-background-639076975430505912.png)
[Research Contribution] User Experience (UX) Design and Strategy for Immersive Technologies: Shaping the Future of Digital Environments
18 Sep 2025
As part of the knowledge-sharing activities within the ArtTech Fusion series by the University of Economics Ho Chi Minh City (UEH), the panel discussion "User Experience (UX) Design and Strategy for Immersive Technologies" shed light on the challenges and opportunities in designing user experiences for immersive technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR).
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
