05 Jun 2024
On May 30 and 31, 2024, at Vinh Long Campus, University of Economics Ho Chi Minh City (UEH) organized the Inauguration Ceremony of the Mekong Delta Center for Innovation and Entrepreneurship (MCIE) and the contests "THE STEM UEH MEKONG 2024" and "DRONE CHAMPION VINH LONG 2024". These activities were part of the series celebrating the 5th anniversary of Vinh Long Campus, University of Economics Ho Chi Minh City (December 4, 2019 - December 4, 2024).
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23 May 2024
From April 16 - May 16, 2024, in preparation for building a plan to operate the learning and living complex for students at Nguyen Van Linh Campus, University of Economics Ho Chi Minh City (UEH) organized visits, studies and exchanges of experience in managing large-scale university dormitories in Ho Chi Minh City and neighboring provinces.
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17 May 2024
Through introducing the theoretical basis and practical significance of the functional approach model to data law in Part 1, the author group of Ho Chi Minh City University of Economics has proposed a number of directions for resolving limitations and providing some implications for synchronizing the legal system in Vietnam's legislative strategy in the coming time.
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17 May 2024
With the emergence of new business models based on providing services online, digital data becomes a ‘new’ resource, properly exploiting and promoting the value of data will promote the digital economy development. However, fragmented regulations and a bias towards control methods have placed many limitations on the empowerment of business entities. This article by a group of authors from University of Economics Ho Chi Minh City (UEH) will discuss the challenges mentioned above and propose a new approach to balance the interests of all parties.
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15 May 2024
Aiming to improve the quality of care service and support for contacts (learners, officials, employees, and partners), in 2024, the University of Economics Ho Chi Minh City (UEH) has applied technology and improved the management system, partner care, customer relationship management (CRM) by implementing various forms of receiving and resolving contact requests on the CRM system.
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13 May 2024
According to the surveys of TikTok users in Ho Chi Minh City, the relationship between social presence, immersion, ad engagement and TikTok and Tiktok evaluation is assessed based on approaching the SOR model, the author group from the University of Economics Ho Chi Minh City (UEH) has provided specific analysis of these relationships. From this foundation, the implications have been proposed for applying the development of short-form video communication tools in implementing product development strategies, branding, retail/service experiences using Tiktok means of communication.
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