UEH News

UEH Inaugurating the Mekong Delta Center for Innovation and Entrepreneurship (MCIE) and organizing the contests "THE STEM UEH MEKONG 2024" and "DRONE CHAMPION VINH LONG 2024"

UEH Inaugurating the Mekong Delta Center for Innovation and Entrepreneurship (MCIE) and organizing the contests "THE STEM UEH MEKONG 2024" and "DRONE CHAMPION VINH LONG 2024"

05 Jun 2024

On May 30 and 31, 2024, at Vinh Long Campus, University of Economics Ho Chi Minh City (UEH) organized the Inauguration Ceremony of the Mekong Delta Center for Innovation and Entrepreneurship (MCIE) and the contests "THE STEM UEH MEKONG 2024" and "DRONE CHAMPION VINH LONG 2024". These activities were part of the series celebrating the 5th anniversary of Vinh Long Campus, University of Economics Ho Chi Minh City (December 4, 2019 - December 4, 2024).

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UEH Visiting and Exchanging Experiences in University Dormitory Management

UEH Visiting and Exchanging Experiences in University Dormitory Management

23 May 2024

From April 16 - May 16, 2024, in preparation for building a plan to operate the learning and living complex for students at Nguyen Van Linh Campus, University of Economics Ho Chi Minh City (UEH) organized visits, studies and exchanges of experience in managing large-scale university dormitories in Ho Chi Minh City and neighboring provinces.

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[Podcast] Data Law – Part 2: Applying the Functional Approach Model in Legislating Data Rights and Some Suggestions for Vietnam

[Podcast] Data Law – Part 2: Applying the Functional Approach Model in Legislating Data Rights and Some Suggestions for Vietnam

17 May 2024

Through introducing the theoretical basis and practical significance of the functional approach model to data law in Part 1, the author group of Ho Chi Minh City University of Economics has proposed a number of directions for resolving limitations and providing some implications for synchronizing the legal system in Vietnam's legislative strategy in the coming time.

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Data Law – Part 1: Necessity for a New Approach

Data Law – Part 1: Necessity for a New Approach

17 May 2024

With the emergence of new business models based on providing services online, digital data becomes a ‘new’ resource, properly exploiting and promoting the value of data will promote the digital economy development. However, fragmented regulations and a bias towards control methods have placed many limitations on the empowerment of business entities. This article by a group of authors from University of Economics Ho Chi Minh City (UEH) will discuss the challenges mentioned above and propose a new approach to balance the interests of all parties.

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Enhancing the quality of service for learners, officials, employees, and partners: UEH implementing the variety of forms  in terms of receiving and handling support requests

Enhancing the quality of service for learners, officials, employees, and partners: UEH implementing the variety of forms in terms of receiving and handling support requests

15 May 2024

Aiming to improve the quality of care service and support for contacts (learners, officials, employees, and partners), in 2024, the University of Economics Ho Chi Minh City (UEH) has applied technology and improved the management system, partner care, customer relationship management (CRM) by implementing various forms of receiving and resolving contact requests on the CRM system.

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[Podcast] Advertising Evaluation on Tiktok Platform

[Podcast] Advertising Evaluation on Tiktok Platform

13 May 2024

According to the surveys of TikTok users in Ho Chi Minh City, the relationship between social presence, immersion, ad engagement and TikTok and Tiktok evaluation is assessed based on approaching the SOR model, the author group from the University of Economics Ho Chi Minh City (UEH) has provided specific analysis of these relationships. From this foundation, the implications have been proposed for applying the development of short-form video communication tools in implementing product development strategies, branding, retail/service experiences using Tiktok means of communication.

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