Many businesses in Vietnam have faced supply chain disruptions due to the Covid-19 pandemic, trade conflicts, and environmental pressures. At the same time, the shift toward green consumption trends, focusing on social and environmental values, has forced businesses to prioritize building sustainable supply chains. Based on this reality, a research team from the University of Economics Ho Chi Minh City (UEH) conducted the topic: "Research on the impact of sustainable supply chain awareness on the purchasing intention of young people in Ho Chi Minh City," aiming to examine the level of awareness among young people, analyze the impact of sustainable factors in the supply chain on purchasing intention, and propose appropriate recommendations for businesses.