UEH News

UEH works with the Sydney Vietnam Institute, University of Sydney on development and research cooperation activities

UEH works with the Sydney Vietnam Institute, University of Sydney on development and research cooperation activities

25 Sep 2025

In September 2025, the University of Economics Ho Chi Minh City (UEH) held a meeting and working session with the Sydney Vietnam Institute at Campus A, 59C Nguyen Dinh Chieu to connect and develop research opportunities in the near future.

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[Research Contribution] When Universities Go Green: How Authenticity and Stereotypes Shape Student Relationships

[Research Contribution] When Universities Go Green: How Authenticity and Stereotypes Shape Student Relationships

25 Sep 2025

In a global context facing environmental crises and an urgent need for sustainable development, universities, as centers of education and knowledge dissemination, cannot remain outside the "greening" trend. Building a university brand image that is environmentally friendly is not only a social responsibility, but has also become an important strategy to attract students and enhance competitiveness in the field of higher education. In that context, a research team from the University of Economics Ho Chi Minh City (UEH) conducted the study "When University Brands Go 'Green': The Role of Authenticity and Stereotypes in Building Relationships with Students" to analyze how factors such as authenticity and green brand stereotypes influence students' trust, brand love, and brand identification when choosing a university.

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UEH attends the workshop “Developing a Common Recognition Mechanism for Micro-Credentials” at Masaryk University, Czech Republic

UEH attends the workshop “Developing a Common Recognition Mechanism for Micro-Credentials” at Masaryk University, Czech Republic

22 Sep 2025

Within the framework of the Micro4Asia project funded by the European Commission, from September 15 to 19, 2025, the delegation of the University of Economics Ho Chi Minh City (UEH) participated in the WP4 Workshop – Developing a Common Recognition Mechanism (CRM) for Micro-Credentials, hosted at Masaryk University, Brno, Czech Republic.

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Global Hackathon 2025: Innovative Solutions for Sustainable Development

Global Hackathon 2025: Innovative Solutions for Sustainable Development

20 Sep 2025

From September 10 to 13, 2025, the Institute of Innovation under the College of Technology and Design at the University of Economics Ho Chi Minh City (UEH), in partnership with international collaborator Ngee Ann Polytechnic (Singapore), successfully organized the Global Hackathon 2025 themed “Greenovation: Green Growth & Inclusive Innovation - Building Solutions for Better Living.” The program stood out after nearly four days of inspiring exchanges, learning, and intensive work, where the global young generation joined forces to realize highly creative technology solutions addressing environmental and sustainable development challenges.

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UEH welcomes the working delegation from Simon Fraser University, Canada (SFU) on research opportunities and international cooperation development

UEH welcomes the working delegation from Simon Fraser University, Canada (SFU) on research opportunities and international cooperation development

20 Sep 2025

On September 15, 2025, the University of Economics Ho Chi Minh City (UEH) held a meeting and working session with a delegation from Simon Fraser University (SFU), Canada. The session aimed to exchange and discuss potential cooperation in education, research, and international programs, opening prospects for sustainable collaboration between the two institutions in the near future.

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UEH partners with technology enterprise 689Cloud Solutions to introduce the application of Digital Rights Management (DRM) for safeguarding online lecture copyrights - A milestone in Vietnam's higher education learning systems 

UEH partners with technology enterprise 689Cloud Solutions to introduce the application of Digital Rights Management (DRM) for safeguarding online lecture copyrights - A milestone in Vietnam's higher education learning systems 

19 Sep 2025

The University of Economics Ho Chi Minh City (UEH) has announced a collaboration with 689Cloud Solutions, Ltd. to integrate Digital Rights Management (DRM) technology developed by 689Cloud into its Learning Management System (LMS). This marks the first application of DRM in a university learning platform in Vietnam, aiming to strengthen intellectual property protection and ensure a secure digital learning environment.

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University of Economics Ho Chi Minh City – A pioneering university in applying digital technology to teaching and learning

University of Economics Ho Chi Minh City – A pioneering university in applying digital technology to teaching and learning

18 Sep 2025

From August 2025, the University of Economics Ho Chi Minh City (UEH) has partnered with Pearson Higher Education (Pearson HE) to apply digital technology in teaching and learning, becoming the first higher education institution in Vietnam to comprehensively implement the Pearson HE Digital Learning Platforms ecosystem (hereinafter referred to as the Pearson Ecosystem). This marks a significant milestone in UEH’s journey to build a modern, globally integrated educational environment.

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Unitour 2025 Program at UEH: "Leading Vision - Shaping the Era"

Unitour 2025 Program at UEH: "Leading Vision - Shaping the Era"

18 Sep 2025

In the context of the rapid development of digital technology and e-commerce, equipping students with knowledge, skills, and an innovative mindset has become a key factor in helping the young generation confidently integrate and affirm their role in the global economy. To provide a forum for connecting knowledge, practice, and career orientation for students, on the afternoon of September 16, 2025, the Unitour 2025 program, with the theme "Leading Vision - Shaping the Era," was successfully held at Hall A.116, University of Economics Ho Chi Minh City (UEH).

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[Research Contribution] The impact of sustainable supply chain perception on the purchase intention of young people in Ho Chi Minh City

[Research Contribution] The impact of sustainable supply chain perception on the purchase intention of young people in Ho Chi Minh City

17 Sep 2025

Many businesses in Vietnam have faced supply chain disruptions due to the Covid-19 pandemic, trade conflicts, and environmental pressures. At the same time, the shift toward green consumption trends, focusing on social and environmental values, has forced businesses to prioritize building sustainable supply chains. Based on this reality, a research team from the University of Economics Ho Chi Minh City (UEH) conducted the topic: "Research on the impact of sustainable supply chain awareness on the purchasing intention of young people in Ho Chi Minh City," aiming to examine the level of awareness among young people, analyze the impact of sustainable factors in the supply chain on purchasing intention, and propose appropriate recommendations for businesses.

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