NOVA 2024 - Welcoming the New Generation of Pioneers "Committed and Fully Experienced"
13 Oct 2024
From October 3-6, 2024, the Cultural Festival to Welcome New UEH K50 Students: NOVA 2024 was successfully held. With the theme "Soar higher, shine brighter", the festival is a first greeting from the UEH Youth Union - Student Association and a launching pad to help the K50 warriors recharge their energy and confidently embark on the challenging learning journey ahead at UEH.
Read More![[Podcast] Emotional Response in Viral Advertising: Impact on Viewers' Attitudes and Sharing Behaviors](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-041108-102924.png)
[Podcast] Emotional Response in Viral Advertising: Impact on Viewers' Attitudes and Sharing Behaviors
11 Oct 2024
Keywords: Viral advertising, emotional response, viewer attitudes, sharing behavior In the context of digital technology, conventional forms of advertising listed as newspapers, banners, flyers, etc. are gradually being replaced by promoting products/brands through viral advertising. This form is not only attractive but also creates strong emotional responses for viewers. These emotions are proved to have impacts on attitudes and behavior of sharing content. In this research, the author from University of Economics Ho Chi Minh City (UEH) clarified the emotional response of viral advertising viewers to their attitudes towards the brand and their intention to share.
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GS4Infra Project: Fieldwork and Data Collection in Cu Lao Dung District, Soc Trang Province
10 Oct 2024
The GS4Infra project investigation team, composed of 7 members including the project leader, experts, and investigators, conducted data collection in An Thanh Dong and An Thanh Nam communes from September 26 to 28. The team received enthusiastic support from local authorities, including officials from the People's Committee, Women's Union, and Farmers' Union of the two communes.
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UEH and the Internationalization Journey to Top 501-600 World Universities: Promoting Internal Strength - Sustainable Action
09 Oct 2024
University of Economics Ho Chi Minh City (UEH) has officially entered the Top 501-600 World Universities in 2025 of the Times Higher Education (THE) Rankings. This achievement results from our comprehensive and strong internationalization journey, promoting internal strength and sustainable actions of UEH. Concurrently, it is the highest achievement of a Vietnamese higher education institution in this ranking.
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Are You Ready for Dopamine Fasting?
09 Oct 2024
After spending over 180 minutes scrolling through TikTok, you put your phone down and feel an overwhelming sense of emptiness. The faster you scroll and the more you watch, the less satisfaction you derive. Activities that once brought you joy now seem insufficient. If you see yourself in this scenario, you may be experiencing “dopamine overload” – a dependence on the happiness hormone that drives you to repeat tasks and actions until you feel exhausted and completely disoriented.
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UEH Announcing and Handing over Resolutions and the Decision to Establish and Appoint Interim Department Leaders: Step by Step Perfecting the Multidisciplinary University Model
08 Oct 2024
On October 4, 2024, University of Economics Ho Chi Minh City (UEH) organized a ceremony to announce and to hand over resolutions and decisions to establish and to appoint interim leaders of Departments and Units equivalent to Departments in accordance with the progress of restructuring the organizational structure of UEH, gradually perfecting the Multidisciplinary University model.
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Innovation and Career Mastery: Find your element and thrive
07 Oct 2024
On September 25th 2024, UEH organized a career orientation and personal development program with the topic "INNOVATION AND CAREER MASTERY: Find Your Element and Thrive." The seminar attracted a large audience of students, offering valuable insights and essential skills for their career development journey.
Read More![[Podcast] Health, Environment, Brand Love and Purchase Decisions: The Role of Online Reviews](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-040813-102924.png)
[Podcast] Health, Environment, Brand Love and Purchase Decisions: The Role of Online Reviews
04 Oct 2024
In recent years, health and environmental issues have not only become a public concern but also a factor that deeply influences consumer decisions. Therefore, the increasing demand for organic personal care products is a major challenge for businesses in identifying and responding to changes in consumer perceptions of health and the environment. In the current study, the author from University of Economics Ho Chi Minh City (UEH) pointed out the role of health awareness, environmental concern and brand love in enhancing purchase decisions through the impacts of online reviews.
Read More![[Podcast] Social Media Engagement and International Brand Purchase Intention: The Role of International Brand Reviews and Ethnocentrism](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-040502-102924.png)
[Podcast] Social Media Engagement and International Brand Purchase Intention: The Role of International Brand Reviews and Ethnocentrism
04 Oct 2024
Keywords: Social media engagement, purchase intention, product reviews, ethnocentrism, international brand products, digital marketing With the explosive development of the Internet and modern technology, social media is becoming increasingly popular and used with high frequency around the world, including Vietnam. Consumers use social media as not only a communication tool but also a business and shopping environment. However, a question has arisen: "Do domestic consumers' shopping behavior tend to favor international products when they use social media?". In the current study, the author from University of Economics Ho Chi Minh City (UEH) pointed out that participating in social networks will have an impact on consumers' intention to buy international products, the mediating role of products brand product reviews, and the moderation of ethnocentrism.
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