![[Podcast] Social Media Engagement and International Brand Purchase Intention: The Role of International Brand Reviews and Ethnocentrism](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-040502-102924.png)
[Podcast] Social Media Engagement and International Brand Purchase Intention: The Role of International Brand Reviews and Ethnocentrism
04 Oct 2024
Keywords: Social media engagement, purchase intention, product reviews, ethnocentrism, international brand products, digital marketing With the explosive development of the Internet and modern technology, social media is becoming increasingly popular and used with high frequency around the world, including Vietnam. Consumers use social media as not only a communication tool but also a business and shopping environment. However, a question has arisen: "Do domestic consumers' shopping behavior tend to favor international products when they use social media?". In the current study, the author from University of Economics Ho Chi Minh City (UEH) pointed out that participating in social networks will have an impact on consumers' intention to buy international products, the mediating role of products brand product reviews, and the moderation of ethnocentrism.
Read More![[Podcast] Health, Environment, Brand Love and Purchase Decisions: The Role of Online Reviews](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-040813-102924.png)
[Podcast] Health, Environment, Brand Love and Purchase Decisions: The Role of Online Reviews
04 Oct 2024
In recent years, health and environmental issues have not only become a public concern but also a factor that deeply influences consumer decisions. Therefore, the increasing demand for organic personal care products is a major challenge for businesses in identifying and responding to changes in consumer perceptions of health and the environment. In the current study, the author from University of Economics Ho Chi Minh City (UEH) pointed out the role of health awareness, environmental concern and brand love in enhancing purchase decisions through the impacts of online reviews.
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Closing Ceremony and Certificate Awarding Ceremony of the Training Course on "Level 3 Management Officer" for Ho Chi Minh City Electricity Corporation
04 Oct 2024
On the morning of October 3, 2024, University of Economics Ho Chi Minh City (UEH) in collaboration with Ho Chi Minh City Electricity Corporation (EVNHCMC) solemnly held the Closing Ceremony and awarded certificates for the "Level 3 Management Officer" Training Course for Ho Chi Minh City Electricity Corporation.
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UEH introduces the research project “Gender-sensitizing for Design and Operation of Water-Energy-Climate Change Infrastructures in Soc Trang Province, Mekong Delta, Vietnam – GS4Infra”
03 Oct 2024
On September 27, 2024, the kick off event of the research project “ ender-sensitizing for Design and Operation of Water-Energy-Climate Change Infrastructures in Soc Trang Province, Mekong Delta, Vietnam – GS4Infra was held at the Department of Agriculture and Rural Development in Cu Lao Dung district, Soc Trang province.
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2nd Opening Ceremony of Master's Degree Programs in 2024
03 Oct 2024
On the morning of September 29, 2024, University of Economics Ho Chi Minh City (UEH) solemnly organized the 2nd Opening Ceremony of Master's Programs in 2024 at Campus A - 59C Nguyen Dinh Chieu, District 3.
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UEH attending the "Students Research International Conference for Young Researchers in Economics and Business 2024" (SR-ICYREB 2024)
02 Oct 2024
On September 26-27, 2024, University of Economics Ho Chi Minh City (UEH) attended the annual “Students Research International Conference for Young Researchers in Economics and Business 2024” (SR-ICYREB 2024) held at Hue University of Economics, within the framework of a comprehensive cooperation agreement between universities in the field of Economics and Business. UEH was honored to have a research paper that won the “Best Paper Award” among the 10 best presentations at the conference.
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EU4Sustainability Project: Summary of One Year of Implementing
02 Oct 2024
On August 26, 2024, Ho Chi Minh City University of Economics (UEH) organized a 1-year review of the EU4Sustainability project at Campus B - 279 Nguyen Tri Phuong with the presence of representatives of units participating in the Jean Momnet Program in Vietnam.
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Falling into Family: An Autumn Gathering at UEH English Zone
01 Oct 2024
With fall coming to an end, student energy levels are higher than ever thanks to events that welcome new students. In keeping with that spirit, UEH English Zone has planned a number of interesting activities that have drawn a wide range of students from various majors and faculties. Therefore, UEH English Zone has emerged as the go-to place for people who want to get better at English.
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ICEAW film training session "Without question" - A partnership between the College of Business at UEH and The Institute of Chartered Accountants in England and Wales (ICAEW)
29 Sep 2024
On September 21, 2024, the College of Business, together with ICAEW, co-hosted the training session using the ICEAW film “Without Question” This is the second training film in the series produced by ICAEW.
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