![[Research Contribution] Foreign preference and students’ intention to buy chinese fashion in Ho Chi Minh City](/images/upload/img_background/ueh-background-639024247663490889.png)
[Research Contribution] Foreign preference and students’ intention to buy chinese fashion in Ho Chi Minh City
27 Dec 2025
In the context of increasingly deep economic integration, Vietnam's garment industry is facing significant competitive pressure from Chinese fashion products. With its price advantage, diverse designs, and suitability for young people's tastes, Chinese clothing quickly gained the interest of students – a customer group with high fashion needs but limited financial resources. Additionally, the mentality of valuing foreign goods still exists among a segment of consumers, making imported products more appealing and posing significant challenges for domestic garment businesses. Based on this reality, a research team from the University of Economics Ho Chi Minh City (UEH) implemented a study to analyze the impact of consumer ethnocentrism on students' intention to purchase Chinese clothing products in Ho Chi Minh City.
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UEH University Council for the 2025-2030 Term Holds its Fourth Session: Finalizing Foundational Agendas for the New Development Phase
26 Dec 2025
On the afternoon of December 25, 2025, at Room A205, the University Council of the University of Economics Ho Chi Minh City (UEH) for the 2025-2030 term held its Fourth Session as part of its approved work program. The session marked the completion of the University Council's key agendas for 2025-2030 term.
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Official Launch of the UEH Development Strategy Council: Proactively Innovating University Governance in the New Context
26 Dec 2025
On December 25, 2025, the University of Economics Ho Chi Minh City (UEH) officially announced the establishment of the UEH Development Strategy Council. This is a crucial step, demonstrating UEH's proactiveness and flexibility in the new context and aligning with its Multidisciplinary and Sustainable University strategy for the 2025-2030 period, with a vision to 2045.
Read More![[Research Contribution] Climate Adaptation and Ownership Structure: Determinants of Global Bank Performance](/images/upload/img_background/ueh-background-639024479352189460.png)
[Research Contribution] Climate Adaptation and Ownership Structure: Determinants of Global Bank Performance
25 Dec 2025
Climate change has become a tangible reality, with profound impacts on urban life, particularly on the financial and banking markets. Faced with the risk of revenue decline or bankruptcy in climate-sensitive industries, which in turn leads to rising non-performing loans and affects financial stability, climate adaptation is both a mandatory requirement and an opportunity to reshape the banking market. Motivated by this concern, a research team from the ISB College of Talents at the University of Economics Ho Chi Minh City (UEH) analyzed data from over 6,000 global banks from 2002–2019 to assess the impact of climate adaptation readiness and the role of different ownership types on bank performance.
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Reflecting on the Demo Day 2025 Journey: A Milestone in the Growth of the UEH Startup Community
25 Dec 2025
On December 19, 2025, Demo Day 2025 was successfully held at the Saigon Innovation Hub (SIHUB). With the partnership of Expara Ventures Investment Fund, the Ho Chi Minh City Innovation and Startup Center (SIHUB), the Innovation Services Center (ISC), and the Vietnam Network for Innovation and Entrepreneurship in Universities and Colleges (VNEI), this year's event saw a significant expansion in scale, attracting keen interest from a wide range of experts, investors, and startup support organizations within the ecosystem.
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Christmas at UEH Theatre: 'RENT' and an Emotionally Resonant Journey
25 Dec 2025
As the first English-language musical staged at the UEH Theatre, RENT not only created an emotionally rich artistic space, authentically portraying a story of love, loss, and the will to live among young people in New York, but also affirmed UEH's commitment to building a creative community, inspiring art, and championing sustainable values through holistic education.
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UEH Secondment of Official and Partnership with the Vietnam International Financial Center in Ho Chi Minh City
24 Dec 2025
On the morning of December 21, 2025, at a conference chaired by Prime Minister Pham Minh Chinh, the Vietnam International Financial Center (IFC) was officially announced – marking a pivotal moment in the country's integration and development process. The University of Economics Ho Chi Minh City (UEH) was recognized as a core academic institution, partnering with Ho Chi Minh City in policy advisory, human resource preparation, and direct participation in the operational apparatus of the International Financial Center.
Read More![[Contribution Research] Factors influencing urban customers’ willingness to use crowd shipping services in Ho Chi Minh City](/images/upload/img_background/ueh-background-639021662379196609.png)
[Contribution Research] Factors influencing urban customers’ willingness to use crowd shipping services in Ho Chi Minh City
24 Dec 2025
In the age of booming online shopping, fast and convenient delivery has become a familiar expectation of consumers. To meet this demand, a new delivery model has emerged and is thriving in Vietnam: Crowdshipping. This is about utilizing people who already have a travel route to deliver goods to customers. This method helps shorten delivery times, increase flexibility, and can even reduce the number of vehicles on the road, contributing to limiting pollution and traffic congestion. However, for a new service to develop sustainably, the most important thing is still: are customers willing to use it? This question was answered by a research team from the University of Economics Ho Chi Minh City (UEH) thru a study on the factors influencing the decision of inner-city customers to use crowd shipping.
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Regulations on Plagiarism Control and AI Use in Academic Products: Proactively Enhancing UEH's Training Quality, Research, and Academic Prestige
24 Dec 2025
In response to the rapid transformations in the technological landscape and the powerful rise of artificial intelligence (AI) in higher education, the University of Economics Ho Chi Minh City (UEH) has officially issued "Regulations on Controlling and Handling Plagiarism and the Use of Artificial Intelligence (AI) in Academic Products at UEH." These regulations, enacted under Decision No. 4002/QĐ-ĐHKT-NCPTGKTC on December 18, 2025, take effect upon signing and replace the previous regulations from 2016.
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