![[UEH 50] 2026 Public Sector Partner Connection Conference: From Knowledge Partnership to Co-Creating Value for a Sustainable Future](/images/upload/img_background/ueh-background-639256219459314443.png)
[UEH 50] 2026 Public Sector Partner Connection Conference: From Knowledge Partnership to Co-Creating Value for a Sustainable Future
21 Sep 2026
On September 20, 2026, the University of Economics Ho Chi Minh City (UEH) organized the 2026 Public Sector Partner Connection Conference under the theme “Embracing Local Impact.” As one of the key activities marking UEH’s 50th anniversary, the Conference brought together leaders from central-level agencies, provinces and cities, departments and agencies, state-owned enterprises, research institutes, and UEH’s academic community to reflect on the journey of collaboration, express appreciation to partners who have jointly created practical value, and open up new directions for cooperation.
Read More![[Research Contribution] Pepsico’s sustainable packaging campaign and its effects on consumers' purchase intention in Ho Chi Minh city](/images/upload/img_background/ueh-background-639256034737202995.png)
[Research Contribution] Pepsico’s sustainable packaging campaign and its effects on consumers' purchase intention in Ho Chi Minh city
21 Sep 2026
Keywords: Sustainable packaging; Purchase intention; Green marketing; Consumer behavior; Brand trust; PepsiCo; Sustainable development. Under the increasing pressure from plastic waste, many businesses have started to transition their packaging toward being more environmentally friendly. However, can a bottle made from recycled plastic truly change consumer choices, or do purchasing decisions still depend on taste, price, and advertising? From a survey of 251 consumers in Ho Chi Minh City, the research conducted by a group of students from the University of Economics Ho Chi Minh City (UEH) evaluates the impact of PepsiCo's sustainable packaging campaign on purchase intention, while clarifying the role of the "green" factor in relation to other marketing elements.
Read More
UEH and VACPA Sign a Memorandum of Agreement and Launch the First Applied Graduate Program Integrating a National Professional Qualification
19 Sep 2026
On September 18, 2026, the University of Economics Ho Chi Minh City (UEH) and the Vietnam Association of Certified Public Accountants (VACPA) held a ceremony to sign a Memorandum of Agreement (MoA) and officially launch the Applied Graduate Program in “Accounting Integrated with the National Professional Qualification.” As the first graduate program in Vietnam to integrate the Vietnamese CPA professional qualification, the program marks a new step forward in connecting postgraduate education with the professional competency standards of Vietnam’s Accounting and Auditing sector.
Read More
UEH Opening Ceremony for the 52nd Cohort of Full-Time Undergraduate Students: A Journey of Knowledge, People and the Future
18 Sep 2026
On the morning of September 18, 2026, the University of Economics Ho Chi Minh City (UEH) solemnly held the opening ceremony for its 52nd cohort of full-time undergraduate students at the Heritage Space – Hall A.116. The event was part of a series of activities leading up to UEH’s 50th anniversary (October 27, 1976 – October 27, 2026). Under the theme “A Journey of Knowledge, People and the Future,” the ceremony not only marked the beginning of a new academic journey for incoming UEH students but also opened a new chapter for the next generation to carry forward the university’s half-century legacy and join UEH in shaping the future.
Read More
19 Cooperation Agreements, 105 Scientific and Technology Tasks: UEH’s Contributions to the Public Sector, 2020–2025
18 Sep 2026
During the 2020–2025 period, University of Economics Ho Chi Minh City (UEH) signed 19 cooperation agreements and implemented 105 scientific research projects, development schemes, and science and technology tasks, while organizing 163 training courses and programs for more than 15,000 public-sector officials and learners. These achievements reflect UEH’s commitment to translating knowledge into practice and working alongside the public sector to address development challenges at the local, regional, and national levels.
Read More
UEH Welcomes ASIIN Expert Delegation to Assess Three Academic Programs Against International Standards
18 Sep 2026
From September 14 to 18, 2026, the University of Economics Ho Chi Minh City (UEH) welcomed an international expert delegation from ASIIN, one of Europe’s leading accreditation agencies, to conduct an assessment of three undergraduate programs: Architecture and Smart Urban Design, Software Engineering, and Data Science.
Read More
UEH Participates in the Vietnam–Japan Cultural and Trade Exchange Program 2026 in Can Tho
17 Sep 2026
From September 11 to 13, 2026, the Vietnam–Japan Cultural and Trade Exchange Program 2026 took place at Luu Huu Phuoc Park in Can Tho City, featuring over 100 booths and a wide range of cultural exchange activities, trade promotion initiatives, and networking opportunities for government agencies, organizations, businesses, and citizens of both countries. As part of the program, the University of Economics Ho Chi Minh City (UEH) hosted an exhibition booth showcasing the university’s image, academic programs, and educational opportunities to visitors.
Read More![[UEH 50 Years] UEH50 Global Ambassador Campaign: Sharing UEH Pride with Friends Around the World (One Wish – One Connection – One Global UEH)](/images/upload/img_background/ueh-background-639252548096470844.png)
[UEH 50 Years] UEH50 Global Ambassador Campaign: Sharing UEH Pride with Friends Around the World (One Wish – One Connection – One Global UEH)
17 Sep 2026
As part of the communications campaign “Spreading the Pride of 50 Years of the University of Economics Ho Chi Minh City”, the UEH50 Global Ambassador activity is being rolled out with the aim of spreading the UEH50 journey to the international community, while creating opportunities for learners and staff to introduce UEH to friends around the world. Every wish sent through the wish.ueh.edu.vn platform is a new point of connection on the world map, helping to depict the international network that has accompanied, is accompanying and will continue to accompany UEH on its journey of integration and sustainable development.
Read More
UEH launchesMaster Program of International Qualification Integrated Accounting (ACCA Strategic Professional Level, marking a new milestone in strategic cooperation with ACCA
17 Sep 2026
Ho Chi Minh City, September 16, 2026 - The University of Economics Ho Chi Minh City (UEH) officially launched the Master Program of International Qualification Integrated Accounting (ACCA Strategic Professional Level) developed in collaboration with the Association of Chartered Certified Accountants (ACCA). The program integrates UEH’s postgraduate education with professional competencies at the ACCA Strategic Professional level, aiming to combine academic depth, internationally recognized professional competency standards, and practical applicability.
Read More![[Research Contribution] AI in E-Commerce: How technology shapes shopping experiences and consumer behavior in Ho Chi Minh city](/images/upload/thumbnail/ueh-thumbnail-639301822876396449.png)
