University of Economics Ho Chi Minh City

[Research Contribution] Climate Transition Risk and Bank Risk-Taking: The Role of Digital Transformation – A Perspective from Vietnam

10 Oct 2025

In the context of escalating global climate change, climate transition risk (CTR) has emerged as a critical component of bank risk management. Vietnam, with its commitment to achieving net-zero emissions by 2050, is witnessing a growing interest from commercial banks in integrating environmental factors into their business operations while controlling risk. Building on this context, a study by researchers from UEH Mekong, University of Economics Ho Chi Minh City (UEH), analyzes the impact of CTR on banks' risk-taking levels—including total risk, systemic risk, firm-specific risk, and Z-score—under the moderating effect of digital transformation within the Vietnamese commercial banking system.

[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam?

09 Oct 2025

Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate social responsibility (CSR), but its effectiveness is yet to be measured. Faced with this "problem," a team of student researchers from the University of Economics Ho Chi Minh City (UEH) conducted the research topic "Do CSR activities impact Gen Z's sustainable purchase intention and willingness to pay more?" Experimental Research in Vietnam" to clarify how CSR contributes to shaping brand trust, strengthening brand image and brand loyalty, and thereby influencing the sustainable consumption behavior of Gen Z in Vietnam.

Scientific Seminar: Technology Transfer, Measuring the Impact of Science, Technology, and Innovation: Implications for National and Local Development

08 Oct 2025

In the spirit of cooperation to advance science, technology, and innovation (STI), on October 2, 2025, at Campus A – 59C Nguyen Dinh Chieu, the University of Economics Ho Chi Minh City (UEH) collaborated with the Ministry of Science and Technology to organize a Scientific Seminar themed "Technology Transfer, Measuring the Impact of Science, Technology, and Innovation: Implications for National and Local Development."

UEH Mekong - Opening Ceremony for the 51st Intake of Full-time Undergraduate Programs: The First Page - Write Your Own Story at UEH

07 Oct 2025

On the morning of October 6, 2025, a solemn and meaningful Opening Ceremony for the 51st Intake of full-time undergraduate programs at UEH Mekong was held, leading up to the 50th anniversary of UEH's establishment (October 27, 1976 - October 27, 2026). With the theme "The First Page - Write Your Own Story at UEH," the event not only marked the opening chapter in the academic journey of the 51st Intake's new students but also encouraged them to confidently write their own stories with memorable experiences at UEH Mekong over the next four years.

National Conference 2025 – Innovating Language Education in Vietnam: Sustainability, Internationalization & Digital Transformation

06 Oct 2025

On October 4, 2025, at the University of Economics Ho Chi Minh City (UEH), the National Conference 2025 with the theme “Innovating Language Education in Vietnam: Sustainability, Internationalization & Digital Transformation” was successfully held. The event was co-organized by the College of Economics, Law and Government (UEH) and the Vietnam Institute of Educational Sciences.

[Research Contribution] The Role of Human Capital in Enterprise Export Activities: Evidence from the ASEAN Region

06 Oct 2025

Human capital plays a crucial and indispensable role in enterprise export activities. Research by scholars from the University of Economics Ho Chi Minh City (UEH) has provided assessments of the impact of human capital on enterprise export activities, based on an analysis of the effects of employee education levels and employee training on the export activities of ASEAN enterprises.

UEH Implements Support Program for Students in Areas Affected by Typhoon No. 10 (Bualoi) in 2025

05 Oct 2025

To share and accompany students facing difficulties caused by Typhoon No. 10 (Bualoi) in 2025, the University of Economics Ho Chi Minh City (UEH) has implemented support programs for students in areas directly affected by the natural disaster, with three core policies: tuition fee reduction, support scholarships, and tuition payment deadline extension.

2025 National Conference of the College of Economics, Law and Government

04 Oct 2025

On October 3, 2025, the UEH College of Economics, Law and Government organized the 2025 National Conference with multiple themes centered on public financial policy, economics, public management, and sustainable finance. The conference aimed to propose a comprehensive framework of solutions and a public financial policy governance model linked to economic growth, ensuring consistency between institutional capacity and concrete business actions, contributing to the implementation of national strategies for sustainable development.