![[Research Contribution] What Drives Young Consumers to Buy Green Skincare in Vietnam’s Big Cities?](/images/upload/img_background/ueh-background-639105408822935351.png)
[Research Contribution] What Drives Young Consumers to Buy Green Skincare in Vietnam’s Big Cities?
31 Mar 2026
A study by the University of Economics Ho Chi Minh City on the topic "What Drives Young Consumers to Buy Green Skincare in Vietnam’s Big Cities?" has shown that the intention to buy 'green' skincare products among young consumers not only depends on environmental awareness but is also influenced by various psychological and social factors.
Read More![[Research Contribution] The effect of climate change on the behavior of buying organic food of consumers and businesses aims to sustainable development: case in Ho Chi Minh City](/images/upload/img_background/ueh-background-639096847266320453.png)
[Research Contribution] The effect of climate change on the behavior of buying organic food of consumers and businesses aims to sustainable development: case in Ho Chi Minh City
21 Mar 2026
Climate change is no longer a distant threat; it has directly reshaped the consumer lens. As the line between personal health and environmental survival becomes increasingly intertwined, organic food has emerged as a new manifesto for a sustainable lifestyle. However, behind this growing trend, a core question arises: Are concerns about a warming Earth truly the decisive catalyst driving consumers' green food purchasing behavior?
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Panel discussion “Women in Modern Society: Courage – Intelligence – Influence”
10 Mar 2026
On the evening of March 8, 2026, at Hall B1.302, Campus B of the University of Economics Ho Chi Minh City (UEH), a series of activities celebrating International Women’s Day, organized by the UEH College of Technology and Design (CTD) in collaboration with the Vietnamese Ao Dai Heritage Club, was successfully held. The event featured an exhibition space showcasing paintings and books by women authors, together with an in-depth talkshow titled “Women in Modern Society: Courage – Intelligence – Influence,” aiming to honor the values, contributions, and increasingly significant role of women in contemporary social life.
Read More![[Research Contribution] Work-Life Harmony, Stress, and Creativity: The Role of Marital Status](/images/upload/img_background/ueh-background-639076249543427636.png)
[Research Contribution] Work-Life Harmony, Stress, and Creativity: The Role of Marital Status
28 Jan 2026
In the context of globalization and digital transformation, innovation has increasingly become a core competitive advantage for organizations. To sustain this capability, businesses not only demand work efficiency but also expect employees to propose new ideas and participate in process improvements. This pressure to innovate has consequently increased, leading to work-related stress among many employees, significantly affecting their mental health, creativity, and productivity. Motivated by this reality, a research team from UEH Mekong, University of Economics Ho Chi Minh City (UEH), conducted a study to clarify the relationship between work stress and employee creativity, while also examining the moderating roles of work-life harmony and marital status.
Read More![[UEH 50] “Ready for Homecoming” UEH Alumni Football Tournament 2026 and Official Launch of the UEH Alumni Football Club](/images/upload/img_background/ueh-background-639086413534497800.png)
[UEH 50] “Ready for Homecoming” UEH Alumni Football Tournament 2026 and Official Launch of the UEH Alumni Football Club
27 Jan 2026
On the afternoon of January 24, 2026, at the UEH Nguyen Van Linh Campus, UEH Alumni hosted the “Ready for Homecoming” UEH Alumni Football Tournament 2026 – a sports exchange activity designed to create a space for connection among generations of alumni, towards the 50th anniversary of the University of Economics Ho Chi Minh City (UEH).
Read More![[UEH 50] Official Launch of the UEH Alumni Pickleball Club and Kick-off of the “Ready for Homecoming 2026” Sports Series January 20, 2026](/images/upload/img_background/ueh-background-639086421954932449.jpg)
[UEH 50] Official Launch of the UEH Alumni Pickleball Club and Kick-off of the “Ready for Homecoming 2026” Sports Series January 20, 2026
20 Jan 2026
On the morning of January 18, 2026, at the 3T Pickleball Club, UEH Alumni hosted the “Ready for Homecoming 2026” friendly tournament and officially launched the Alumni Pickleball Club. This significant sporting event is part of the series of activities leading up to the 50th anniversary of the University of Economics Ho Chi Minh City (UEH).
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
