![[Research Contribution] Study about gen z's purchase intention of using eco-friendly packaging in Ho Chi Minh City through the theory of planned behaviour (TPB) and altruistic - Egoistic values](/images/upload/img_background/ueh-background-639134107023623326.png)
[Research Contribution] Study about gen z's purchase intention of using eco-friendly packaging in Ho Chi Minh City through the theory of planned behaviour (TPB) and altruistic - Egoistic values
03 May 2026
In the context of increasing environmental pollution, product packaging is becoming one of the "silent culprits" contributing to the enormous amount of waste generated each day. Although consumers, especially Gen Z, are increasingly concerned about the environment, choosing products with eco-friendly packaging has not yet truly become a common behavior. So what is driving, or hindering, this decision?
Read More![[UEH 50 years] Reawakening the Inner Strength of “Unity - Compassion” from the Early Days with the Mission of “Nation-Building through Knowledge.”](/images/upload/img_background/ueh-background-639130060320169178.png)
[UEH 50 years] Reawakening the Inner Strength of “Unity - Compassion” from the Early Days with the Mission of “Nation-Building through Knowledge.”
29 Apr 2026
Since the earliest days of nation-building through knowledge, “Unity - Compassion” has been the bond connecting generations of UEHers. Through the 22 activities in the “Embracing Our Legacy” series, UEH not only reflects on the past but also revives and carries forward this value through connection-driven initiatives, where memories are transformed into motivation for the future.
Read More![[Green Monday Series] What does SDG 3 - Good Health and Well-being mean at UEH?](/images/upload/img_background/ueh-background-639174664856694359.png)
[Green Monday Series] What does SDG 3 - Good Health and Well-being mean at UEH?
27 Apr 2026
Today, the world has made significant progress in improving public health. However, disparities in healthcare access and disruptions caused by the COVID-19 pandemic continue to pose major challenges. In pursuit of SDG 3 - Good Health and Well-being, the University of Economics Ho Chi Minh City (UEH) has proactively promoted initiatives that support both physical and mental health, contributing to the development of a sustainable learning environment and holistic well-being. In this week’s Green Monday Series, let us explore UEH’s journey toward building a healthier and happier community.
Read More![[Research Contribution] Factors affecting the green consumption decisions of students in Ho Chi Minh City](/images/upload/img_background/ueh-background-639126160551822129.png)
[Research Contribution] Factors affecting the green consumption decisions of students in Ho Chi Minh City
27 Apr 2026
The awareness of environmental pollution among young people is very high, but why hasn't the behavior of purchasing eco-friendly products truly taken off? The gap between "understanding" and "doing" poses a challenging question: What is the real motivation that transforms concern into practical consumer decisions? Concerned about this issue, the UEH student group conducted research on "Factors affecting the green consumption decisions of students in Ho Chi Minh City." By outlining the complex psychological and social landscape of consumers, the study offers a sharp perspective on how sustainable consumption habits are formed and rooted.
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UEH proudly welcomes the Delegation of the Australian Political Exchange Council
22 Apr 2026
On the afternoon of April 16, 2026, within the framework of their visit and academic exchange, the Delegation of the Australian Political Exchange Council held a working session at Campus A of the University of Economics Ho Chi Minh City (UEH), opening up many prospects for cooperation in the time ahead.
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New UEH Publications Alert (Week 3 – April 2026): Affirming Interdisciplinary Research Excellence from Finance, Psychology to Biomedical Technology
20 Apr 2026
In Week 3 – April 2026, the University of Economics Ho Chi Minh City (UEH) continues to record an impressive series of international publications, reflecting its expanding research capacity and increasingly strong interdisciplinary orientation. These latest studies demonstrate UEH’s ability to effectively connect economics, management, technology, social sciences, and applied sciences within its research ecosystem.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
