![[UEH 50] An Explosion of Emotions at the Opening Ceremony of Vinh Long Marathon 2026: The Highlight of Kids Run and the Beginning of the “Mekong Heart Journey”](/images/upload/img_background/ueh-background-639159248803137929.jpg)
[UEH 50] An Explosion of Emotions at the Opening Ceremony of Vinh Long Marathon 2026: The Highlight of Kids Run and the Beginning of the “Mekong Heart Journey”
01 Jun 2026
On the evening of May 30, 2026, at the Vinh Long Provincial Multi-Purpose Sports Arena, the Opening Ceremony of Vinh Long Marathon 2026 – “Mekong Heart Journey” officially took place in a vibrant, colorful, and emotional atmosphere. Thousands of runners, local residents, visitors, students, and volunteers came together to create a unique “marathon festival,” spreading the spirit of sportsmanship, community connection, and appreciation for Vinh Long's hospitable and culturally rich land.
Read More![[UEH 50] "UEH Sports 50" Sports Festival: Spreading the Sports Spirit and Connecting the UEHer Community](/images/upload/img_background/ueh-background-639155759242377082.png)
[UEH 50] "UEH Sports 50" Sports Festival: Spreading the Sports Spirit and Connecting the UEHer Community
28 May 2026
As part of the series of activities towards the 50th anniversary of the University of Economics Ho Chi Minh City (October 27, 1976 - October 27, 2026), on May 24, 2026, the "UEH Sports 50" Sports Festival took place at UEH Nguyen Van Linh Campus. The program is not only a playground for physical training but also a bridge for connection, strongly spreading the beautiful cultural identity of the UEH family.
Read More![[Research Contribution] Study about gen z's purchase intention of using eco-friendly packaging in Ho Chi Minh City through the theory of planned behaviour (TPB) and altruistic - Egoistic values](/images/upload/img_background/ueh-background-639134107023623326.png)
[Research Contribution] Study about gen z's purchase intention of using eco-friendly packaging in Ho Chi Minh City through the theory of planned behaviour (TPB) and altruistic - Egoistic values
03 May 2026
In the context of increasing environmental pollution, product packaging is becoming one of the "silent culprits" contributing to the enormous amount of waste generated each day. Although consumers, especially Gen Z, are increasingly concerned about the environment, choosing products with eco-friendly packaging has not yet truly become a common behavior. So what is driving, or hindering, this decision?
Read More![[UEH 50 years] Reawakening the Inner Strength of “Unity - Compassion” from the Early Days with the Mission of “Nation-Building through Knowledge.”](/images/upload/img_background/ueh-background-639130060320169178.png)
[UEH 50 years] Reawakening the Inner Strength of “Unity - Compassion” from the Early Days with the Mission of “Nation-Building through Knowledge.”
29 Apr 2026
Since the earliest days of nation-building through knowledge, “Unity - Compassion” has been the bond connecting generations of UEHers. Through the 22 activities in the “Embracing Our Legacy” series, UEH not only reflects on the past but also revives and carries forward this value through connection-driven initiatives, where memories are transformed into motivation for the future.
Read More![[Research Contribution] Factors affecting the green consumption decisions of students in Ho Chi Minh City](/images/upload/img_background/ueh-background-639126160551822129.png)
[Research Contribution] Factors affecting the green consumption decisions of students in Ho Chi Minh City
27 Apr 2026
The awareness of environmental pollution among young people is very high, but why hasn't the behavior of purchasing eco-friendly products truly taken off? The gap between "understanding" and "doing" poses a challenging question: What is the real motivation that transforms concern into practical consumer decisions? Concerned about this issue, the UEH student group conducted research on "Factors affecting the green consumption decisions of students in Ho Chi Minh City." By outlining the complex psychological and social landscape of consumers, the study offers a sharp perspective on how sustainable consumption habits are formed and rooted.
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UEH proudly welcomes the Delegation of the Australian Political Exchange Council
22 Apr 2026
On the afternoon of April 16, 2026, within the framework of their visit and academic exchange, the Delegation of the Australian Political Exchange Council held a working session at Campus A of the University of Economics Ho Chi Minh City (UEH), opening up many prospects for cooperation in the time ahead.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
