![[Podcast] The consumer behavior drivers of consumer ethnocentrism, ethnic identity, and consumer extraversion: An overview from the perspective of social identity theory](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-033907-102924.png)
[Podcast] The consumer behavior drivers of consumer ethnocentrism, ethnic identity, and consumer extraversion: An overview from the perspective of social identity theory
22 Jul 2024
Built on the foundation of social identity theory, the research by the authors of the University of Economics Ho Chi Minh City (UEH) was conducted to evaluate the relative influence of national identity, ethnocentrism and consumers’ externalism that affects their value assessment of foreign goods and their purchasing behavior of domestic goods. The research findings present that the marketers, in accordance with the characteristics of the above reaction chain of the consumers in Hanoi Capital and Ho Chi Minh City as being different, must handle consumer segments defined by different regions carefully.
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University Day series: Final Round and Award Ceremony of English Karaoke Contest "UEH EngKara Idol 2023"
13 Nov 2023
In the atmosphere to celebrate the 47th anniversary of University of Economics Ho Chi Minh City (October 27, 1976 - October 27, 2023) and 41st anniversary of Vietnamese Teachers' Day (November 20, 1982 - November 20, 2023) and especially to welcome a new journey – UEH Multi-disciplinary and Sustainable University, UEH Labour Union organized English Karaoke Contest "UEH EngKara Idol 2023". After more than one month of implementation, the Contest has come to the Final Round with impressive performances!
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Effective Communication - Enhancing Multiculturalism in the Business Setting
12 Oct 2023
The diversity of the workforce may cause communication problems in a connected business environment. A language workshop on "Fostering effective communication in multicultural business settings" was held on September 29, 2023, to assist UEH students in developing their cross-cultural abilities to adapt to an international workplace.
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Cultural Harmony: UEH students celebrate differences
22 Sep 2023
For nearly 300 students, the Department of Student Affairs (DSA) held a workshop on "Embracing Language and Cultural Differences" on September 18, 2023. A crucial and timeless topic in student life was covered in this event.
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From Adversity to Achievement: The Extraordinary Journey of a Disabled Student
19 Jul 2023
The moment student Truong Truc Phuong walked up to the stage and received her bachelor's degree during the UEH annual graduation ceremony was a very special and emotional image for teachers and students that day. Truong Truc Phuong had worked hard for many years to earn her degree, a long journey of constant ascent, a journey that will inspire anyone who hears about it to overcome life's challenges.
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Talk show “How DEIA Fits Into the Vietnamese Context and the Role of DEIA in Leadership” - Chances for UEH students to learn about current trends in the workplace’s environment
14 Jun 2023
On June 9, 2023, at the UEH’s Theater B1-302, Nguyen Tri Phuong campus, the talk show “How DEIA Fits Into the Vietnamese Context and the Role of DEIA in Leadership” was organized by the library and faculty of Foreign Languages, the University of Economics Ho Chi Minh City (UEH) and successfully delivered by the US Consulate General in Ho Chi Minh City.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
