Semester 1
(19 credits)
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Compulsory
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Marxist - Leninist Philosophy
(3 credits)
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Compulsory
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General Business English
(4 credits)
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Compulsory
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Principles of Marketing
(3 credits)
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Compulsory
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Microeconomics
(3 credits)
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Compulsory
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Mathematics for Economics and Management
(3 credits)
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Compulsory
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(EN) International Management
(3 credits)
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Semester 2
(19 credits)
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Compulsory
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Marxist - Leninist Political Economics
(2 credits)
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Compulsory
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English for Business 1
(3 credits)
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Compulsory
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Principles of Accounting
(3 credits)
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Compulsory
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Introduction to Psychology
(2 credits)
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Compulsory
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Macroeconomics
(3 credits)
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Compulsory
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Applied Statistics for Business and Economics
(3 credits)
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Compulsory
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(EN) Marketing Management
(3 credits)
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Semester 3
(19 credits)
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Compulsory
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Scientific Socialism
(2 credits)
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Compulsory
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English for Business 2
(3 credits)
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Compulsory
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(EN) Consumer Behavior
(3 credits)
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Compulsory
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Marketing Research
(3 credits)
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Compulsory
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Sustainable Development
(2 credits)
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Compulsory
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(EN) New Product development and management
(3 credits)
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Compulsory
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(EN) Marketing Channel
(3 credits)
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Semester 4
(19 credits)
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Compulsory
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History of Vietnamese Communist Party
(2 credits)
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Compulsory
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(EN) Global Strategic Management
(3 credits)
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Compulsory
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International Business
(3 credits)
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Compulsory
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Design Thinking
(2 credits)
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Compulsory
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The Legal Environment of Business
(3 credits)
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Compulsory
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(EN) Pricing Strategy
(3 credits)
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Compulsory
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(EN) Integrated Marketing Communication
(3 credits)
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Semester 5
(17 credits)
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Compulsory
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Ho Chi Minh’s Ideology
(2 credits)
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Compulsory
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(EN) Services Marketing
(3 credits)
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Compulsory
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Brand Management
(3 credits)
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Elective
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(EN) Customer Relationship Management (CRM)
(3 credits)
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Compulsory
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Soft skills
(2 credits)
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Compulsory
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Entrepreneurship
(1 credit)
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Compulsory
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(EN) Advertising
(3 credits)
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Elective
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Artificial Intelligence and Marketing Applications
(3 credits)
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Elective
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(EN) Social Media and Mobile Marketing
(3 credits)
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Elective
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(EN) Innovation Management
(3 credits)
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Semester 6
(17 credits)
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Elective
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(EN) Business Analytics
(3 credits)
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Compulsory
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(EN) Business Simulation
(3 credits)
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Elective
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(EN) Sales Management
(3 credits)
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Elective
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(EN) Business-to-Business Marketing
(3 credits)
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Elective
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(EN) International Marketing
(3 credits)
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Compulsory
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(EN) Marketing in digital era
(3 credits)
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Elective
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Social Marketing
(3 credits)
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Compulsory
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(EN) Enterprise Resource Planning (Supply chain Management)
(2 credits)
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Compulsory
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(EN) Public Relations
(3 credits)
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Elective
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Social Media Analytics
(3 credits)
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Elective
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(EN) Brand Identity System
(3 credits)
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Elective
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Trade Marketing
(3 credits)
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Semester 7
(10 credits)
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Compulsory
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(EN) Graduation Internship
(10 credits)
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