UEH Day 2025 – A Journey of Inheriting the Cultural Values of ONE UEH
05 Aug 2025
With the theme “Together, We Share,” UEH Day 2025, held on July 24–25, 2025, concluded with unforgettable and emotional moments shared by nearly 900 UEH officials, lecturers, and staff members. More than just a unifying experience for UEHers, UEH Day 2025 was also an event that fostered community engagement and contributed to the sustainable development of the local area. It marked the beginning of a meaningful journey to inherit the legacy of the past 50 years and to co-create the distinctive cultural values of ONE UEH - guiding the UEH vessel of knowledge confidently toward the vast ocean of global integration.
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SEED 2025 Field Journey: Co-creating Sustainable Development Solutions at the Local Level by UEH and International Students
05 Aug 2025
As part of the project "Sustainable Entrepreneurship for Economic Development – SEED 2025" student and faculty teams from the University of Economics Ho Chi Minh City (UEH) and international partner institutions conducted an in-depth field trip and survey in Khanh Hoa Province this past July. The trip aimed to gain deeper insights into local livelihoods, distinctive agricultural and food industry business models, and the potential for developing sustainable startup initiatives based on indigenous resources. It also provided opportunities for research teams and students to engage with real-world contexts, connect with local communities, and lay the foundation for proposing feasible startup models, while promoting international collaboration in education and research.
Read More![[Research Contribution] Factors Influencing UEH Students' Intention to Participate in Green Tourism](/images/upload/img_background/ueh-background-638898783743445766.png)
[Research Contribution] Factors Influencing UEH Students' Intention to Participate in Green Tourism
04 Aug 2025
In the challenging days when the world grappled with the pandemic, the longing to breathe fresh air and explore nature became more intense than ever. These moments truly impressed upon us the invaluable worth of nature. As life gradually returns to normalcy, people are seeking meaningful experiences – and green tourism quickly emerged as a prominent trend, especially among the youth. However, translating awareness of green tourism into concrete action remains a complex issue. To delve deeper into this enigma, a group of students from the University of Economics Ho Chi Minh City (UEH) undertook research on the topic "Factors Influencing UEH Students' Intention to Participate in Green Tourism."
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Accreditation of Four Academic Programs under FIBAA Standards at the University of Economics Ho Chi Minh City
04 Aug 2025
Continuing its quality assurance and program accreditation efforts, from July 29 to 31, 2025, the University of Economics Ho Chi Minh City (UEH), in collaboration with the Foundation for International Business Administration Accreditation (FIBAA), conducted the online accreditation of four academic programs under FIBAA standards. The programs under review included the Bachelor of E-commerce, Bachelor of Agribusiness, Bachelor of Public Management, and Bachelor of Human Resource Management.
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UEH Collaborates with Ho Chi Minh City Institute for Development Studies: Connecting Knowledge for Sustainable Urban Development
04 Aug 2025
In the spirit of collaborative development, strategic partnership, and mutual support - leveraging the strengths and advantages of both institutions - on July 31, 2025, at Campus A, 59C Nguyen Dinh Chieu Street, the University of Economics Ho Chi Minh City (UEH) and the Ho Chi Minh City Institute for Development Studies (HIDS) held a working session to coordinate the implementation of a joint research cooperation program, contributing to the sustainable development of Ho Chi Minh City.
Read More![[Research Contribution] The Impact of National Innovation Infrastructure on Innovation Trends in Vietnamese Enterprises](/images/upload/img_background/ueh-background-638919673417001085.png)
[Research Contribution] The Impact of National Innovation Infrastructure on Innovation Trends in Vietnamese Enterprises
01 Aug 2025
In recent years, Vietnam has increased its investment in national innovation infrastructure (NII) to promote innovation activities within enterprises and nurture technology-based startups. A study conducted by the University of Economics Ho Chi Minh City (UEH) revealed that Vietnamese enterprises tend to increase their allocations to development investment funds when the national innovation infrastructure – primarily driven by information and communication technology (ICT) infrastructure – is improved. State-owned enterprises, in particular, show a stronger tendency to allocate resources to such funds compared to non-state-owned firms. The study’s findings indicate that the government’s efforts to enhance innovation infrastructure are producing positive outcomes and provide several policy recommendations to further promote innovation trends among Vietnamese enterprises.
Read More![[Research Contribution] The impact of technology application and other factors in green marketing on green consumer behavior in Ho Chi Minh City](/images/upload/img_background/ueh-background-638893772474172256.png)
[Research Contribution] The impact of technology application and other factors in green marketing on green consumer behavior in Ho Chi Minh City
29 Jul 2025
In the post-pandemic context, consumers are increasingly concerned about health, quality, and the environment. However, the market is still flooded with low-quality goods "disguised as green," causing consumer confusion. In the trend of green consumption, technologies like iCheck have emerged due to their ability to provide transparent product information. But does this transparency really influence green consumer behavior? And have current marketing strategies met expectations? Grappling with that question, a research team from the University of Economics Ho Chi Minh City (UEH) conducted a study on "The Impact of Product Transparency Through the Icheck Application and Other Green Marketing Factors on Green Consumer Behavior in Ho Chi Minh City."
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Welcoming Program for GAIN Experts at UEH: Strengthening Collaboration and Enhancing Capacity in the Actuarial Science Sector
29 Jul 2025
Recently, the Faculty of Mathematics – Statistics, School of Economics, Law and State Management at the University of Economics Ho Chi Minh City (UEH), had the honor of welcoming a delegation of experts from the Global Actuarial Initiative (GAIN) – a global initiative jointly implemented by UNDP and Milliman. The project aims to enhance actuarial capacity in developing countries, including Vietnam.
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Memorandum of Understanding signing ceremony between UEH and the University of Leicester (UK): Strengthening the commitment to comprehensive institutional collaboration
29 Jul 2025
On the morning of July 28, 2025, a Memorandum of Understanding (MOU) signing ceremony was hosted by the University of Economics Ho Chi Minh City (UEH), with representatives from the University of Leicester, United Kingdom, in attendance at UEH's Campus A. This event marks an important milestone in fulfilling UEH's mission to elevate knowledge and opens up broad opportunities for collaboration in training, research, and academic exchange.
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