![[Research Contribution] The impact of technology application and other factors in green marketing on green consumer behavior in Ho Chi Minh City](/images/upload/img_background/ueh-background-638893772474172256.png)
[Research Contribution] The impact of technology application and other factors in green marketing on green consumer behavior in Ho Chi Minh City
29 Jul 2025
In the post-pandemic context, consumers are increasingly concerned about health, quality, and the environment. However, the market is still flooded with low-quality goods "disguised as green," causing consumer confusion. In the trend of green consumption, technologies like iCheck have emerged due to their ability to provide transparent product information. But does this transparency really influence green consumer behavior? And have current marketing strategies met expectations? Grappling with that question, a research team from the University of Economics Ho Chi Minh City (UEH) conducted a study on "The Impact of Product Transparency Through the Icheck Application and Other Green Marketing Factors on Green Consumer Behavior in Ho Chi Minh City."
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Welcoming Program for GAIN Experts at UEH: Strengthening Collaboration and Enhancing Capacity in the Actuarial Science Sector
29 Jul 2025
Recently, the Faculty of Mathematics – Statistics, School of Economics, Law and State Management at the University of Economics Ho Chi Minh City (UEH), had the honor of welcoming a delegation of experts from the Global Actuarial Initiative (GAIN) – a global initiative jointly implemented by UNDP and Milliman. The project aims to enhance actuarial capacity in developing countries, including Vietnam.
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Memorandum of Understanding signing ceremony between UEH and the University of Leicester (UK): Strengthening the commitment to comprehensive institutional collaboration
29 Jul 2025
On the morning of July 28, 2025, a Memorandum of Understanding (MOU) signing ceremony was hosted by the University of Economics Ho Chi Minh City (UEH), with representatives from the University of Leicester, United Kingdom, in attendance at UEH's Campus A. This event marks an important milestone in fulfilling UEH's mission to elevate knowledge and opens up broad opportunities for collaboration in training, research, and academic exchange.
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UEH 2025–2030 Strategic Kick-off Conference and UEH 2025 General Assembly of Staff and Employees: Uniting a Shared Vision for “Together We Share Vision and Sustainable Future”
27 Jul 2025
The second day of the UEH Day 2025 journey - July 25, 2025 - marked a significant milestone with two key events: the UEH 2025 - 2030 Strategic Kick-off Conference and the UEH 2025 General Assembly of Staff and Employees. On this occasion, the entire UEHer community came together to share in a common vision and strategy, honoring the core values cultivated over the past fifty years while making a collective commitment to a sustainable future.
Read More![[UEH Day 2025 – Day 1] A Journey of Inspiration for the Community, Environment, and Society by 900 UEHers in Khánh Hòa Province](/images/upload/img_background/ueh-background-638892890867151227.jpg)
[UEH Day 2025 – Day 1] A Journey of Inspiration for the Community, Environment, and Society by 900 UEHers in Khánh Hòa Province
25 Jul 2025
Under the theme “Together We Share Responsibility”, Day 1 (July 24) of the UEH Day 2025 journey brought together nearly 900 faculty members, staff, and employees of the University of Economics Ho Chi Minh City (UEH) in a series of meaningful community, educational, and gratitude-based activities across Khánh Hòa Province. These events attracted active participation and interest from local students, parents, and residents alike.
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"Family Connect: A 4.0 Library Adventure – A journey of connection, creativity, and inspired learning."
24 Jul 2025
On July 19, 2025, the UEH Library warmly welcomed numerous members of the UEH Family, parents, and children from Binh Hung Commune to participate in the program “Family Connect: A 4.0 Library Adventure.” Aiming to ignite a passion for reading, foster community connection, and introduce cutting-edge learning technologies, the event offered a vibrant journey into the library of the future, where UEH’s core values were meaningfully disseminated through practical and highly creative experiences.
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UEH Launches Computer-Based ACCA Examination Centre, Marking a Strategic Milestone in International Education and Sustainable Development
23 Jul 2025
On the afternoon of July 21, 2025, the University of Economics Ho Chi Minh City (UEH), in collaboration with the Association of Chartered Certified Accountants (ACCA), held the Inauguration Ceremony of the Computer-Based ACCA Examination Centre at UEH. This event marks a strategic milestone in UEH’s journey toward standardizing training quality in accordance with international benchmarks and expanding access to professional certification opportunities for the accounting and auditing community in Vietnam.
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Closing Ceremony of the 2025 UEH Volunteer Campaign – Vinh Long Province Front: Concluding a Journey of Pride, Igniting Knowledge and Aspirations to Serve
22 Jul 2025
On July 19, 2025, at the Administrative Center of Cai Nhum Commune, Vinh Long Province, the Command Committee of the 2025 UEH Volunteer Campaign held its Closing Ceremony, marking the conclusion of a meaningful journey and reflecting on the remarkable achievements co-created by the youth of UEH.
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UEH welcomed senior representatives from Bosch Digital for a visit and working session, opening up strategic collaboration opportunities between the university and this global enterprise
20 Jul 2025
On July 11, 2025, the University of Economics Ho Chi Minh City (UEH) had the honor of welcoming a delegation from Bosch Digital Global for a visit and working session at UEH Campus V. The two sides engaged in discussions to explore potential collaboration opportunities between UEH and the BOSCH Group.
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