University of Economics Ho Chi Minh City

University of Economics Ho Chi Minh City Holds the Opening Ceremony for the 2025-2026 Academic Year, Commemorating the 80th Anniversary of the Ministry of National Education (now the Ministry of Education and Training)

08 Sep 2025

In the jubilant atmosphere of the nation welcoming the new academic year 2025-2026 and celebrating the 80th anniversary of the Ministry of National Education (now the Ministry of Education and Training), on the morning of September 5, 2025, the University of Economics Ho Chi Minh City (UEH) solemnly held its Opening Ceremony at Hall A.116 in HCMC and Hall A at UEH Mekong. The event also served to disseminate important information to students.

[Research Contribution] Organic Cosmetics and Environmental Consciousness in Vietnam: A study in Ho Chi Minh City

07 Sep 2025

In a global context facing pressing environmental challenges, every consumer choice we make carries significant meaning, helping to shape the future of our planet. The beauty industry, an indispensable part of modern life, is also entering a new era. The concept of "sustainable beauty" is no longer a fleeting trend but a lifestyle philosophy embraced by many young people, especially students in major cities like Ho Chi Minh City. Through the research "Organic Cosmetics and Environmental Consciousness in Vietnam," a student research team from the University of Economics Ho Chi Minh City (UEH) has explored the motivations driving the younger generation towards organic cosmetics.

Vietnam - Japan Youth Exchange Program 2025 (VJYE 2025)

05 Sep 2025

In August 2025, The Vietnam - Japan Youth Exchange Program 2025 (VJYE 2025), jointly organized by the University of Economics Ho Chi Minh City (UEH) and Tokyo Keizai University (TKU), concluded successfully with many meaningful experiences. With the theme “Sustainable Minds, Global Ties”, the program offered students from both countries valuable opportunities centered on the 17 United Nations Sustainable Development Goals (SDGs). Through academic activities, cultural exchanges, field trips, and team building, VJYE 2025 not only helped students expand their knowledge and global integration skills but also strengthened the lasting friendship between UEH and TKU. The success of the program reflected the strong collaboration and thorough preparation of the organizers, as well as the enthusiasm and dynamism of all participating students.

Accreditation of Three Training Programs According to FIBAA Standards at the University of Economics Ho Chi Minh City

04 Sep 2025

As part of its ongoing commitment to quality assurance and program accreditation, from August 26-28, 2025, the University of Economics Ho Chi Minh City (UEH), in collaboration with the Foundation for International Business Administration Accreditation (FIBAA), conducted an online accreditation for three of its training programs according to FIBAA standards. The programs undergoing accreditation in this second phase of 2025 were the Bachelor of Risk Analysis and Actuarial Science, the Bachelor of Management Information Systems, and the Bachelor of Financial Mathematics.

Seminar: "A Peace Dialogue: Green Accounting and Finance Solutions for Businesses in a Competitive World"

03 Sep 2025

In the context of increasing globalization and competitive pressure, green accounting and finance are becoming top concerns for the business community, regulatory bodies, and international organizations. On August 28, 2025, at Hall B1.302 of the University of Economics Ho Chi Minh City, the Vietnam Association of Accountants and Auditors (VAA) hosted a seminar on the theme: "A Peace Dialogue: Green Accounting and Finance Solutions for Businesses in a Competitive World."

The 7th Asia Conference on Business and Economics Studies (ACBES 2025): Innovations and Achievements

29 Aug 2025

On August 14–15, 2025, the 7th Asia Conference on Business and Economics Studies – ACBES 2025, part of the annual conference series organized by the Journal of Asian Business and Economic Studies (JABES) – University of Economics Ho Chi Minh City (UEH), with more than 350 scholars from 45 countries in attendance, concluded successfully.

[Research Contribution] The Impact of “Greenwashing” on Green Consumption Intentions Among the Young Generation

28 Aug 2025

Amid the influence of social media and the green consumption wave, consumers today have greater access to and scrutiny over brand information, particularly regarding corporate social and environmental responsibility. This compels businesses not only to communicate sustainability effectively but also to act genuinely in favor of sustainable development. However, in practice, many companies use “green” messaging in a superficial or misleading manner – commonly referred to as “greenwashing” – causing consumers to question and lose trust in brands. In response to this context, a study by a researcher from the University of Economics Ho Chi Minh City (UEH) analyzed how young consumers perceive and react to greenwashing behavior, thereby clarifying its impact on sustainable consumption intentions.

[Research Contribution] The Impact of Factors Influencing the Successful Implementation of Cloud ERP Systems on Organizational Performance

28 Aug 2025

A research study conducted by the University of Economics Ho Chi Minh City (UEH) explores the relationship between organizational, technological, and environmental factors in the successful implementation of cloud-based enterprise resource planning (Cloud ERP) systems, and their subsequent impact on organizational performance. Drawing from survey data collected from 336 enterprises across Ho Chi Minh City, the study applies a quantitative research method using questionnaires and analyzes the data with PLS-SEM techniques via SmartPLS software. The findings reveal that three key contextual factors—organization, environment, and technology—play a decisive role in the successful adoption of Cloud ERP, thereby enhancing operational efficiency and overall enterprise performance.

Thematic Seminar: "Two-Tier Local Government: Under the Perspectives of Administrative and Fiscal Decentralization"

28 Aug 2025

On the morning of August 21, 2025, at room B1.205, Nguyen Tri Phuong Campus, the UEH College of Economics, Law and Government (CELG) organized a thematic seminar on "Two-Tier Local Government: Under the Perspectives of Administrative and Fiscal Decentralization." The seminar was honored to welcome the attendance of delegates from numerous agencies, organizations, and localities, as well as guests from other educational institutions, along with lecturers, graduate students, and undergraduates from CELG.