UEH Standard Programs
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| Course | Credits | |
| 1. Marxist - Leninist Philosophy | 3 | |
| Marxist - Leninist Philosophy module provides students with the most general knowledge of development and movement as a scientific basis for evaluating and solving problems arising in life. The module includes the basic contents: dialectical materialism, materialistic dialectism and historical materialism. Dialectic materialism provides learners with a scientific worldview as the basis for a positive and creative attitude to life. Dialectic materialism provides learners with a method of dialectic thinking to correctly recognize and solve problems in life. Historical materialism provides learners with a correct understanding of the existence and social development as well as the scientific methodology to recognize and solve social problems. | ||
| 2. Marxist - Leninist Political Economics | 2 | |
| The Marxist - Leninist Political Economy course is used for non-specialized political theory, studying the basic principles of Marxism-Leninism about the production of goods, the market and the role of actors in the economy. market economy. Research produces surplus value in a market economy, associated with it is the problem of capital accumulation and reproduction, along with manifestations of surplus value. The subject also studies competition and monopoly in the market economy. Study of the socialist-oriented market economy and economic interest relations in Vietnam. Study the strategy of industrialization, modernization and international economic integration of Vietnam. | ||
| 3. Scientific Socialism | 2 | |
| It is one of three constituent parts of Marxism-Leninism, a compulsory subject in the training program of universities and colleges in the country. The scientific socialism subject (social science) for the undergraduate degree without majoring in political theory equips students with the core content of the following specific issues: The process of formation and development of socialism; Working-class history mission; Socialism and the transition to socialism; Socialist democracy and a socialist state; The social-class structure and class alliances, class in the period of transition to socialism; Ethnic and religious issues in the transition to socialism; The family problem in the transition to socialism. On that basis, it helps students form their thinking, analytical skills, evaluate and identify the nature of socialism and the transition period to socialism in Vietnam, forming a school, Marxist-Leninist ideology, building appropriate social responsibility in employment and post-graduate life. | ||
| 4. History of Vietnamese Communist Party | 2 | |
| Equip students with the knowledge of objects, purposes, tasks, research methods, study of Party History and the basic, core, systematic knowledge about the birth of the Party (1920 - 1930), the process of the Party leading the struggle for power (1930 - 1945), leading two resistance wars against French colonialism and the American imperialist invasion, completing national liberation, reunification (1945) - 1975), led the country transitionally to socialism and carried out the reform (1975 - 2018). Thereby affirming the successes, raising the limitations, summarizing the experiences of the revolutionary leadership of the Party to help learners raise awareness, belief in the Party and the ability to apply the learned knowledge. into practical work, contributing to building and defending the Socialist Vietnam Fatherland. | ||
| 5. Ho Chi Minh’s Ideology | 2 | |
| The Ho Chi Minh Thought module consists of 6 chapters, providing students with basic knowledge of: Objects, research methods, meaning of learning subjects. ; on the basis, process of formation and development of Ho Chi Minh's thought; Ho Chi Minh's basic ideas about national independence and socialism, the Communist Party of Vietnam, about national solidarity and international solidarity, culture, morality and people. | ||
| 6. General Business English | 4 | |
| General Business English helps students: - Develop English language skills on the topics and contexts of work and business environments. - Have general knowledge of many fields such as careers, companies, selling, great ideas and stress. - Equip knowledge and skills to take the test for the international certificate of business communication English (TOEIC), contributing to achieving English output standards at level B1 (according to the European Framework of Reference, CFER). | ||
| 7. English for Business 1 | 3 | |
| This module aims to enhance students' comprehension of academic language and literacy practices within the field of economics. The design of the module facilitates the integration of language learning with key content areas, enabling students to develop a profound understanding of how language functions in communicating subject matter. Consequently, students will be able to acquire essential language skills relevant to the field of economics. Students actively foster their learning experience through engaging in diverse learning activities such as case studies, role-plays, simulations, presentations, and group discussions. | ||
| 8. English for Business 2 | 3 | |
| The principal aim of this module is to enhance students' cognitive mastery of the intricate interplay between academic language and the specialized discourse conventions within the field of economics. The structural framework of the module strategically facilitates the integration of linguistic acquisition with the foundational subject matter, thereby endowing students with the capacity to cultivate a profound comprehension of the nuanced role of language in the dissemination of specialized knowledge. Consequently, students will acquire and develop essential language competencies that are intrinsically pertinent to the field of economics. Students will be involved in various interesting activities like studying real cases, acting out scenarios, doing simulations, giving presentations, and having group discussions to make their learning experience exciting and valuable. | ||
| 9. Introduction to Psychology | 2 | |
| The objective of the field of psychology is to understand how the mind and brain interact with the external world to shape behavior. This course is designed to be an introduction to the science of psychology, which focuses mainly on the study of mind, emotion and behavior in humans. The course will provide basic knowledge that helps students build foundations in psychology. Furthermore, students will also understand how the knowledge of psychology is applied in management, economics, marketing, consumer behavior, technology management, and other fields. The contents of this course will include 3 modules: (1) Module 1: Introduction to psychology, (2) Module 2: psychological processes and behaviors, (3) Module 3: Correcting individual and social behaviors. | ||
| 10. Sustainable Development | 2 | |
| The course "Sustainable Development" introduces students to the key principles, concepts, and challenges of sustainable development with a focus on the context of Vietnam. As a rapidly developing nation, Vietnam faces complex social, economic, and environmental issues that require sustainable solutions. This undergraduate-level course aims to equip students with a comprehensive understanding of sustainable development theory, its application, and the role of various stakeholders in achieving sustainable outcomes. Studying "Sustainable Development" is essential for students to develop a holistic understanding of the challenges facing the world and to equip themselves with the knowledge and skills needed to contribute positively to a sustainable and equitable future. The course fosters critical thinking, global awareness, and responsible citizenship while providing a pathway to meaningful and impactful careers in a world that increasingly values sustainability. | ||
| 11. Design Thinking | 2 | |
| Design thinking is a problem-solving method that puts the user at the center of the process. It provides a dynamic framework for approaching idea formation, creative exploration, and divergent thinking. The Design Thinking course provides knowledge of principles, tools, and methods that promote creative thinking, such as Empathy Map, Persona/ User profile, Journey Mapping, How might we …?, Value Chain Analysis, Brainstorming, Mind Mapping, Story Telling, Problem Statement, Concept Development, Assumption Testing, Rapid Prototyping, Customer Co-Creation, Prototype to test, Experience Testing, Learning Launch….. Students will learn purposeful use of tools and alignment with process to solve real-world situations. They will develop skills in teamwork, critical thinking, presenting and expressing ideas. Students will learn how to communicate effectively, give and receive feedback, respect the ideas and perspectives of others. | ||
| 12. Microeconomics | 3 | |
| Principles of microeconomics is an introductory course for students of Economics - Business and Management majors, teaching about the basic principles of microeconomics. This course will help us make decisions and understand how the world works by studying the behavior of economic actors in the market toward making decisions about allocating scarce resources. The subject focuses on the motives, how actors make decisions, and the interactions that affect other actors as well as the economy as a whole. The course also addresses market failures, which underlie government regulatory measures for optimal efficiency under competitive general equilibrium. | ||
| 13. Macroeconomics | 3 | |
| Macroeconomics studies the economy at the aggregate level, including: Describe and measure macroeconomic variables including output (GDP, GNI, GNDI), inflation, employment and unemployment. Apply simple macroeconomic models to explain the relationships between macroeconomic variables, for example those between government budget and economic growth and inflation, those between money supply and interest rate and exchange rate. Analyze short-run macroeconomic fluctuations, issues of business cycles, supply and demand shocks, the roles of fiscal and monetary policies in stabilizing the economy. | ||
| 14. Mathematics for Business and Economics | 3 | |
| This subject covers the basics of Advanced Math (Linear Algebra and Calculus), including: + Matrices and Its Basic Operations. + Determinants and Its Properties. + Inverse and Rank of Matrices. + Systems of Linear Equations and and Its Economic Applications. + Functions of Single Variable and Its Economic Applications. + Multivariate Functions and Its Economic Applications. + First Order and Second Order Differential Equations. | ||
| 15. Applied Statistics for Business and Economics | 3 | |
| Statistics for Economics and Business course provides in a systematic way statistical methods including gathering data on economic; business phenomena and processing collected data into useful information which are used as facts for making decisions for the management of the economy and society. These methods include descriptive statistics, statistical inference, index-number, forecasting ... To introduce students to popular and easy to use packages as a tool to support statistical treatments to save time, effort and increase the accuracy of the results, helping students familiar with outputs from the packages. | ||
| 16. The Legal Environment of Business | 3 | |
| This course equips students with the economics and law majors at UEH with basic legal knowledge to operate in the business environment in Vietnam, focusing on comparison with advanced countries. The subject consists of two parts: Part One Outline of the law in the business environment. This part focuses on teaching learners who have basic understanding / knowledge of law, including: nature of law, existence of law and legal subjects. From there, help learners approach specific issues of the law of a businessman in the future, including: constitutional law protecting freedom of business, management and supervision of the state with business activities. business and legal liability of business entities. Understanding the law and its role, judging the law and having an attitude of law is the main objective of this section.Part Two Laws for business people. This section equips students with basic knowledge about the formation, existence and operation of an enterprise such as setting up a business, entering a market, conducting a business and withdrawing from the market. The main contents of this section include: law on property, corporate law, law on business contracts, law on dealing with disputes in business, law on corporate bankruptcy. Understanding, evaluating, analyzing and applying the provisions of the law on entering, operating and withdrawing from the market is the key objective of this section. | ||
| 17. Principles of Accounting | 3 | |
| The principles of accounting module help students to understand and awareness the basic theoretical knowledge of accounting, as a foundation for application and research into the next professional subjects of the economic sector such as administration, business, finance, banking, accounting, auditing, ... | ||
| 18. Soft Skills | 2 | |
| Soft skills course generates the foundation knowledge of soft skills, applicable to the workplace environment. The goal of learning is to combine the major knowledge with content and implementation of core soft skills techniques, giving students more effective access to the work environment after graduation. The core soft skills include Critical thinking; Problem-solving skills; Adaptability to the working environment; Effective communication and presentation skills; Service Oriented, Self-positioning skills, Feedback and Coaching. | ||
| 19. Entrepreneurship | 1 | |
| The course will build on cross-curricular academic skills, by integrating inquiry-based learning and business tools that will enable students to analyze, create, develop and pilot small businesses. Concepts and skills are reinforced by a strong emphasis on hands-on experiences. Applications to society, individuals, and the utilization of technology are included. | ||
| 20. Human Resource Management in ERP | 2 | |
| Provide students with basic knowledge of ERP software systems. The main components in an ERP system and their relationship with the information system, functional process - business of the business. Detail: • Understand what ERP is? Objectives and key components in the ERP system. • Mastering the process of forming and developing ERP software systems. • Understand the operating principle of HRM module, specifically the parts - Establish and manage organizational structure - Planning and implementing recruitment projects - Manage employee profiles and other issues (set and track work goals, layoffs, rotate, part-time ...) - Develop and manage training courses. In addition, students will also practice demonstrating on a specific ERP system. The content of the module includes: • Provide ERP concepts including: - The main component in an ERP system - How the ERP system works - Understand the goals of the ERP want to work towards - How to apply ERP in businesses • Introduction to the Microsoft Dynamicx AX system. • Establish and manage organizational structure. • Planning and implementing recruitment projects. • Managing employee competency records and other matters. • Development and management of training courses. | ||
| Course | Credits | |
| 21. Management | 3 | |
| This course will introduce students to general management principles and theories and complements students with basic knowledge and skills so that students would become knowledgeable employees or an efficient member of a team and a successful manager. This course will provide knowledge and skills appropriate to all economics and business students regardless of majors or individual career planning. In this course, we emphasize a combination of theory and practice. Students will be guided on how employees and managers of an organization can use theories and management principles to develop as individuals, excel in their work, and understand their organization. Many of the concepts and principles that would be taught in this course are very useful for the student's life as well as the students’ workplace. Those will help students improve their cognitive and behavioral skills to quickly achieve their career goals in an increasingly dynamic, diverse, and competitive business environment of the 21st-century. | ||
| 22. Managerial Accounting | 3 | |
| This module will equip students with the basic knowledge of the nature, function and methods of management accounting so that financial and non-financial information is best communicated within a business. business, helping managers to plan, control and make decisions effectively in business operations. Therefore, this module focuses on training management accounting techniques for planning, controlling, and making business decisions. At the same time, students will be familiarized with the business language and the role of a manager, along with studying the ethical conduct of the managerial accountant practitioner. The topics of this module include: an overview of management accounting; cost classification; analysis of cost - volume - profit relationship, budgeting, management responsibility assessment, product pricing; information appropriate for the decision-making of the administrator. | ||
| 23. Business Research Methods | 3 | |
| Research is necessary to help managers better understand the changes in factors in the business environment to have the information that serves as a basis for making rational and effective business decisions. For that reason, the subject is designed to equip learners with basic knowledge, methods, and research tools that are often used in research activities to be able to correctly identify research problems and establish appropriate research process, and identification of trials consistent with proposed hypotheses. | ||
| 24. Operation Management | 3 | |
| basic content of operation administration is value chain management and the processes involved in creating and delivering value to customers by converting inputs such as labor, machinery, equipment, raw materials ... into outputs such as goods and services floors. In general, the administrative management process can be classified into (1) the processes of manufacturing products, goods & services (2) supporting processes such as technology administration, marketing management, human resources, financial management, and information system management. | ||
| 25. Human Resource Management | 3 | |
| Whether operating in any field: marketing, finance, engineering, or general operations, etc., the most difficult and important task of managers is still human resource management in the team department. function. Human Resource Management is a subject that all managers need to master to develop a sustainable organization and to effectively manage their subordinates. The human resources management course focuses on equipping students with basic knowledge and skills on human resource planning; attracting and recruiting human resources; Training and developing human resources; performance evaluation; and pay for labor in the organization/enterprise. At the same time, the course also guides students to develop the ability to analyze and evaluate practical human resource management practices. | ||
| 26. Finance for Managers | 3 | |
| Finance is an important function in any organization whether newly formed or in the development stage such as manufacturing enterprises, commerce, banking, hospitals, schools, ... The financial course for managers is taught to equip students with the knowledge, analytical framework and basic analytical skills of finance for the owners of the business in the financial decision-making process. the most effective way to achieve the goals that the business sets. This course focuses on the manager's financial decisions, introduces learners to the many financial challenges faced by business administrators and how to begin to identify problems, establish Critical evaluation criteria and creating viable financial options to support decision-making that can affect corporate equity. This course is divided into 4 parts: Part one provides basic knowledge about the types of businesses and the role of financial management in different types of businesses. Part two provides the knowledge of organizing and operating a joint stock company, dealing with how and from which managers raise capital, using financial information to evaluate financial results, and performance results for decision making. This section equips students with the basics of financial management and also equips students with modern knowledge of financial analysis, risk and profit analysis, and financial management models. modern key. The third part deals with the technical issues of monetary value over time, planning future activities such as cash flow management, capital types and financing costs, forecasting and financial planning The final section introduces methods of determining the value of an enterprise and how long-term project investments are to be harvested. The relationship between the subject's output standards and other subjects: • This course is a prerequisite for Project Appraisal, Business Planning and Risk Management • The knowledge of this subject can be applied to the implementation of the topic for required internships. | ||
| 27. Strategic Marketing for Manager | 3 | |
| The marketing strategy for the manager course provides learners with an analytical framework of marketing strategies, including the essential elements and components. Students will describe, analyze, and apply these elements concerning other strategic factors such as customer response, loyalty, or word of mouth. Students will apply their knowledge to build key positioning strategies related to positioning through products; pricing, distribution, communication, positioned through the lens of customer reviews. Finally, learners will develop a marketing strategy and a marketing plan for a particular business by themselves. | ||
| 28. Organizational Behaviour | 3 | |
| In the current period, there has been a huge change in the perception of business managers towards employees. Previously, employees were considered as input costs, now they are seen as extremely valuable assets and resources that determine the success or failure of an enterprise. The question is how do employees work enthusiastically, work hard, end of work, not time. Organizational Behavior develops the basic knowledge necessary for administrators to be aware of the causes and influences from inside and outside, leading to the behavior of individuals, groups within organization; learned a number of ways to solve management problems related to the people in the organization. Every manager needs good human relations skills to be able to manage subordinates, communicate with superiors, successfully manage organizational changes. These knowledge and skills are of more practical significance in the Vietnamese context, when businesses and organizations are forced to innovate. | ||
| 29. Quality Management | 3 | |
| The course provides the basics of quality and quality management; advanced quality management models; how to build and organize the effective implementation of the quality management system in organizations in order to contribute to the creation of quality products and services, suitable to the market demand; quality assessment principles and methods, quality management system evaluation. Quality Management course is related to previous subjects such as Administration, Basic Marketing, Applied Statistics in Business. | ||
| 30. Corporate Social Responsibility | 3 | |
| The corporate social responsibility module is designed to provide students with knowledge of the relationships between business, society, and stakeholders. In which, mentioning issues: corporate citizenship; approach to business, social and ethical stakeholders; corporate governance and strategic management; business ethics and governance; external stakeholders; internal stakeholders. Help students understand the concepts of CSR, evaluate how companies perform their roles lying to stakeholders. Implementing CSR requires companies to define goals that match social expectations, thus requiring companies to answer the questions: corporate social responsibility in business operations. What is joint? What are the company's concerns about stakeholders? What contradictions may they have? | ||
| 31. Project Appraisal | 3 | |
| This course is divided into 5 parts - Part one introduces an overview of investment project appraisal, thereby helping students understand the important concepts related to the analysis and making of project investment decisions, understand the appraisal stages and analytical framework for a specific investment project. - Part two equips knowledge related to investment project cashflow analysis to estimate net cash flow and calculate project quantitative evaluation criteria as well as the implications of the indicators in making investment decision. This section also equips students with skills in building financial models and converting from financial analysis to project economic analysis through Excel spreadsheet processing. - The third part focuses on the different funding sources that can be mobilized for the project and determines the appropriate discount rate to discount a project's cash flow from different cash flow perspectives. - Section four describes how to analyze the impact of inflation on investment project cash flows. - Part Five introduces investment project risk analysis techniques and equips students with risk analysis methods using excel software and Crystal Ball software in evaluating the effectiveness of investment projects. The relationship between the subject's output standards and other subjects: - Students can use their knowledge of this subject in project management in terms of project initiation and selection. - Knowledge of this subject can also be used to perform topics for required internships | ||
| 32. Strategic Management | 3 | |
| The strategy management course is designed to provide students with the knowledge of planning, organizing implementation, and controlling strategy within the organization. The content of the module is designed to provide learners with knowledge including the concept of business strategy/strategy; position, role, and classification of strategy; ways to make a difference to the strategy; the organization's operating environment; how to set up the organization's mission, vision, and goals; techniques for formulating and choosing strategies; implementing strategy in practice; exercise strategic control. The strategic management module will make it easier for learners to continue learning other subjects in management majors such as organization, human resource management, production management, marketing management, etc. | ||
| 33. Quantitative Analysis for Management | 3 | |
| Decision making is a regular and important activity for the manager. To make the right decisions, managers need to collect, process and analyze information. Based on the management science and the theory of probability and statistics, this course will support the decision-making process with basic quantitative analysis methods applied in management such as optimization problem analysis. , decision making problems, queuing problems and Markov analysis methods. The scope of application of quantitative analysis methods varies from production, finance to marketing. The use of analytical softwares, especially popular Excel software, will also be covered in this course. | ||
| Course | Credits | |
| 34. Enterprise Risk Management | 3 | |
| In the business administration training program, students are equipped with strategic management knowledge to help businesses set goals for effectiveness, and how to operate functional parts such as multiplication. finance, production, marketing to help businesses improve efficiency. The other segment is the connection between business performance and corporate risk that will be addressed in the Corporate Risk Management (ERM) module. Course Objectives: At the end of this module, learners will: - Know what an ERM is and have specific capabilities such as: - Apply tools to identify corporate risks - Know the design of qualitative and quantitative scales for risk assessment - Knowing decisions based on risk analysis - Understand the importance and know how to design a business risk communication program The subject of corporate risk management is related to previous subjects such as: Financial Administration, Management Accounting, Strategic Management, Human Resource Management,.... | ||
| 35. Change Management | 2 | |
| The twenty-first century shows a changing picture in all aspects including: volatile business markets, globalization, changes in government policies, emerging technology, and changes in demand. consumer tastes. These lead to organizational management and strategic management becoming more difficult. Businesses must respond quickly to changes in the volatile business environment. Therefore, the goal of this course is to provide the right knowledge of change management processes. Learners will analyze and discuss situations to apply concepts. The situations will help participants better understand about organizational change and organizational change process. In addition, the course will help learners develop their thinking about how to approach change processes, as well as learn to evaluate tools and models, understand contexts, and understand how to apply creative solutions. Create related to organizational change. Change Management is related to previous subjects such as Administration, Organizational Behavior, Leadership and Strategic Management. | ||
| 36. Strategic Implementing | 3 | |
| Building a perfect strategy is only the initial prerequisite for maintaining and developing an enterprise's competitive advantage, how to make that strategy be implemented in the best way and make timely adjustments. Business on the right track and making a difference with the competition is an important issue and is a question for administrators. The Strategy Implementation module provides learners with knowledge and skills on the process of implementing Competition Strategy and Development into the reality of business operations. Through this module, learners will grasp the process and basic principles in implementing the strategy into practice; Understand and apply strategy implementation tools such as Balanced Scorecard (BSC), Strategy Maps (SM), How to build specific performance indicators (KPIs ; OKRs) ... Learners can practice analytical techniques through actual case study of Vietnam and the world. The course also provides learners with competitive management thinking in an integrated economy, long-term sustainable development thinking and the ability to analyze and evaluate business situation to propose models. Business (Business Model - BM) is suitable for businesses. | ||
| 37. Business Planning | 3 | |
| business planning course is designed and recommended for undergraduate business administration students. It is a course that logically combines the knowledge of other disciplines to form a plan that details all the goals, budgets, business results, and activities that the business wants to realize. show in the planning period. Besides, this subject also systematizes specialized knowledge of business administration. The course assists students in developing systems thinking skills, written communication skills, and, more importantly, creating a combination of theory with management practice. | ||
| 38. Leadership | 3 | |
| Leadership is an activity that has appeared since the formation of human society and is one of the factors playing a decisive role in the development of human society and organizations. Therefore, leaders always receive special attention from everyone. Especially in the context of globalization with the explosion of knowledge, the rapidly changing economic, cultural and social environment, leadership becomes a topic of special interest. In a volatile society leadership is faced with immense opportunities and challenges with the existence of communities and organizations. To make good use of opportunities and adequately handle challenges for the development of communities, organizations require strong and compelling leadership competencies. The subject focuses on the basic contents of leadership including: concept development, leadership model, methods of developing essential skills of a leader; analyze the contexts and scenarios for effective leadership. | ||
| 39. Management Skill Development | 3 | |
| This module is designed to help students develop their management skills in a modern business environment. Students will develop their management skills through detailed instruction on effective management style instead of just discussing the management practices of an outstanding entrepreneur in an organization or company. This module will use a variety of teaching methods, including short lectures, class presentations, small group discussions and individual exercises, self-assessment tools, and more. | ||
| - Elective courses: Choose 1 in 4 groups | ||
| - Manager (choose 3 out 5) | 9 | |
| 40. Design Thinking for Business | 3 | |
| In today's volatile business environment, finding and analyzing business information systematically and listed with a linear mindset no longer seems appropriate. There is so much information that a businessman needs to gather, compute and process. Therefore, it becomes increasingly difficult to use a linear approach to predict future trends. The business design thinking module will provide the knowledge and skills needed to help students solve this problem. Design thinking for business equips learners to use a designer's thinking in analysis as business ideas. The key to design thinking is to empathize with customers and find their unmet needs through understanding of their beliefs, values, motivations, behavior, pain-points, challenges and gains of customers so that thay can develop innovative business solutions. The six principles of design thinking are people-centered, teamwork collaboration, learning by doing, engaging with experiment, understanding patterns, relationships and systems, visualize and show. The content of the subject will provide and the knowledge and skills for learners to apply the three stages of design thinking in business: inspiration, ideation, and implemetation. Analytical skills applied in the stages of design thinking will be introduced to learners through SCOPES, STEEP models, STEEP analysis matrix, strategic priority matrix, stakeholder map, observe customers, interview customers, identify customers’ insights and customers’ needs, POEMS model, empathy map, co-creation,... | ||
| 41. Business Ethics | 3 | |
| The module introduces business ethics theories applied to business management. Study different ethical systems, change in organizational culture, and how organizations develop and apply for ethical programs. The module is designed to help management students and entrepreneurs discern what is ethical or unethical from the current business landscape. It also teaches entrepreneurs how to protect themselves and helps businesses avoid unfortunate violations of behavior. | ||
| 42. Business Communication | 3 | |
| This course provides the knowledge and skills students need to successfully communicate in a work environment. Relevant topics are integrated throughout the course through the exploration of case studies including global communication, business ethics, diverse challenges and development factors that influence communication. next business. The course focuses on developing the appropriate communication techniques required to format and write a wide variety of business documents based on the development of a communication strategy. Resume preparation, cover letters and related career development skills are also important topics to explore. | ||
| 43. Organizational Culture | 3 | |
| The course focuses on the role and structure of culture in organizational implementation and governance. On the basis of the principles of ethical leadership and strategic governance, the course is designed to help students develop a sense of self, personal skills and abilities that contribute to team success. organizations and groups and attitudes emphasize the importance of bringing people together to achieve common goals. In the first part of the course, students will examine theories and frameworks for analyzing organizational culture and are introduced to a number of tools for assessing different leadership philosophies and approaches. Students will also explore how leaders and administrators create an effective culture, develop visions and values, communicate key messages to employees / stakeholders, and overcome barriers to change. change. In this part of the course, students will be introduced to their group and begin to discuss readings, lectures, and assignments. Students will also complete class discussions. The second part of the course is based on a situational approach. Students will work in groups to analyze corporate culture in a variety of situations. Why study the case? Because they are based on real-world situations and will give students the opportunity to analyze complex situations and identify causal relationships, administer diagnostics and cultural factors, and come up with recommendations to improve productivity. The situations also provide a way to apply the analyzed theories, frameworks, and principles of leadership that students encounter through course readings and lectures. In the final part of the course, students will conduct practical corporate culture research that involves an in-depth exploration of an organization's culture and mode of communication. This will involve a wide range of research methods, both quantitative and qualitative. Research will help students understand the role of culture and improve observational skills and the ability to interpret how employees, customers, and stakeholders understand and interact with the organization and in the social system. wider. | ||
| 44. Negotiation in Management | 3 | |
| The ability to negotiate effectively is essential to business success. The purpose of the course is to understand the theory and negotiation processes so that you can negotiate in different environments. Practical exercises and presentation of negotiation experience and concepts. Participants will master key concepts, understand (define, describe, identify), apply (apply to examples, offer solutions to practical problems) and analyze (compare and contrast…) topics in negotiation. In addition, the course will help learners develop and apply soft skills throughout the process of analyzing and negotiating commercial contracts as well as grasping their position in any negotiation. Change Management is related to previous subjects such as Administration, Marketing Fundamentals. | ||
| - Production/service operations manager (choose 3 out of 6) | 9 | |
| 45. Project Management | 3 | |
| Project management is actually a combination of science and art. Artistic here refers to people or project management skills. Science includes the management tools and techniques that form the foundations of the project management process. The Project Management course integrates governance knowledge blocks through basic concepts, analytical frameworks, processes and project management tools to solve project implementation problems to create and deliver specific renders that meet certain range, quality, timing, and budget requirements This course is divided into 7 parts - Part one introduces an overview of the project and project management, thereby helping students understand key concepts related to project and project management such as the nature and life cycle of the project, the project management processes, the importance of project management, the team involved in the project, the project manager, and the project organizational structure. - Part two is equipped with knowledge related to starting and selecting projects. This section covers the issues of project formulation, coherence between project and strategy, project selection models, and criteria for model selection. The end of the second part presents the elements of a project statement that are required to be able to effectively communicate information to the stakeholders involved. - Part three focuses on project planning. This section outlines the importance of project planning and basic project planning frameworks, defining the project objectives, developing work lists, organizing the project team, setting the project schedule, planning the project. resource planning and cost estimation. This section also equips students to draw progress diagrams (AON, GANTT ...) through excel tools. Section four describes how to optimize project progress through balancing resources and analyzing the trade-offs for project time and costs. This section also teaches students how to optimize their progress through the excel tool. - Section five presents project implementation and control issues including project initiation, project control process, project objective control and project change control. - Part six presents issues related to the end of the project. The relationship between the subject's output standards and other subjects: - Knowledge of this subject can also be used to perform topics for required internships. | ||
| 46. Customer Relationship Management | 3 | |
| The Customer Relationship Management module provides students with the knowledge to build, keep and develop the customers of the business, helping businesses build a sustainable competitive advantage. The course focuses on specific issues of customer relationship management based on a CRM-level approach (analytics, operations, strategy). This is an approach based on customer database, thereby helping businesses recognize customers at all touch points, group together customers who are similar in needs or values, and then treat customers. different goods differently. In addition, how to implement and implement CRM relates to the way of organizing in CRM, communicating cultural values towards customers, and more importantly, building and administering a business network. | ||
| 47. Operations Management 2 | 3 | |
| Operations management 2 focuses on current trends that are most interested in supply chain management and service management. Still revolving around value chain management and processes, operations management 2 provides additional theories, methods and tools for businesses in operating purchasing, inventory, and distribution operations. system design and development of service products to aim at sustainable development in the future. | ||
| 48. Service Quality Management | 3 | |
| The Service Quality Management module expands the knowledge of quality management and applies the approach to building a quality management system in the service business. The course aims to provide students with up-to-date knowledge related to product and service characteristics, service creation process management, customer satisfaction and comprehensive service quality management. Completing the program, students can apply the subject's knowledge to customer and service-oriented work as well as support in-depth studies in general business administration and quality management amount in particular. Service Quality Management subject is related to previous subjects such as Administration, Quality Management. | ||
| 49. Business Process Modeling and Design | 3 | |
| This course aims to provide students with a better understanding of the fundamentals of business process management (BPM), with particular attention to modeling, analysis, design, transformation. and organize business processes. Besides, the course also provides tools and methods that can be applied right in the everyday working environment. | ||
| 50. Lean System | 3 | |
| A Lean Production Systems course is developed and offered to students specializing in general business administration. The course includes a set of innovative tools and methods focused on adding value to customers while eliminating waste in an organization's production / service delivery, thereby reducing costs (means increasing profits), optimizing resource utilization, shortening production / service delivery cycle times, and increasing responsiveness in a way. flexibility to the ever-changing and increasingly demanding customer requirements. The system is built on the foundation of 5S, standardization of work and kaizen The two main pillars of the system are Just in time and Jidoka with tools such as drag system, kanban, production balance, TPM, quick switch, one-chain product … | ||
| - Entrepreneurship (choose 3 out 5) | 9 | |
| 51. Small Business Management | 3 | |
| Small companies deliver the goods and services we use every day, provide jobs and training for millions of workers, and lead the way in creating the products and services that make our lives easier and more enjoyable. Small businesses were responsible for introducing to the world marvelous inventions. The imaginations of the next generation of entrepreneurs of which you may be a part will determine the fantastic products and services that lie in our future. The purpose of this course is to open your mind to the possibilities, the challenges, and the rewards of owning your own business and to provide the tools you will need to be successful if you choose the path of the entrepreneur. It is not an easy road to follow, but the rewards—both tangible and intangible—are well worth the risks. Not only may you be rewarded financially for your business idea, but, like entrepreneurs the world over, you will be able to work at something you love! Now in its course, the entrepreneurial approach has stood the test of time by bringing to you the material you will need to launch and manage a small business success in a hotly competitive environment. The course will provide you with plenty of practical, “hands-on” tools and techniques to make your business venture a success. Many people launch businesses every year, but only some of them succeed. This course teaches you the right way to launch and manage a small business with the staying power to succeed and grow. | ||
| 52. Entrepreneurship Finance | 3 | |
| Finance is an important function in any organization whether newly formed or in the development stage such as manufacturing enterprises, commerce, banking, hospitals, schools, ... The financial startup course is taught to equip students with the knowledge, analytical framework and basic analytical skills in finance for owners of the startup in the financial decision-making process. the most effective way to achieve the goals set out by the startup. This course focuses on the financial decisions of entrepreneurs, introduces learners to the many financial challenges faced by entrepreneurs, and how to start identifying problems, setting criteria. Evaluate and create viable financial options to support decision-making that can influence the value of the startup. This course is divided into 4 parts: Part one provides the basics of entrepreneurship such as developing business ideas, identifying and evaluating startup opportunities, the role, principles of startup finance and startup finance. Part two provides the knowledge of organizing and running a startup, solving how and from which entrepreneurs raise capital, using financial information to evaluate financial results and results. activities for decision making The third part deals with the technical issues of monetary value over time, planning future activities such as cash flow management, capital types and financing costs, forecasting and financial planning The final section will introduce methods of determining the value of a startup and how to harvest the value of startup investment through an exit / exit strategy. The relationship between the subject's output standards and other subjects: • This course is a prerequisite for Project Appraisal, Business Planning and Risk Management • The knowledge of this subject can be applied to the implementation of the topic for required internships. | ||
| 53. Managing for Creativity and Innovation | 3 | |
| Innovation is always a necessity not only for individuals but also for organizations. Creativity is seen as a capacity to generate new and useful ideas and solutions for solving everyday problems and challenges. For business activities, creative activities to change products, processes, technologies, operating methods are increasingly more efficient and contribute to creating the competitive advantage of the business. But the question is how to form creative capacity? How can we create an enabling environment? All of these problems will be solved in this module. The module begins with an introduction to the relevant concepts of creativity, the role of creative groups in an organization, and how to build a creative organization. Based on this overview, knowledge related to creative management will be introduced: creative work management, building a leadership - creative - organization relationship framework, between the management of changing and developing organization. Finally, the concept of innovation expands from the marketing sphere to the consumer a political and cultural institutional framework for innovation. | ||
| 54. Entrepreneurship Management | 3 | |
| The module provides students with the foundation knowledge of entrepreneurial management. This knowledge is divided into four parts. Part 1 will introduce the possibilities of startup management. The content of this section covers such issues as the nature and importance of starting a business, business thinking, entrepreneurial intentions, and startup opportunities. Part 2 provides knowledge related to starting a business and starting a business. The analysis of business ideas and opportunities, legal aspects, business plans, marketing, organization, and finance are discussed in detail in this section. Part 3 deals with finding and exploiting resources for businesses. Finally, part 4 will discuss solutions to manage, develop, and seek international markets for businesses. | ||
| 55. Entrepreneurship Marketing | 3 | |
| Entrepreneurship Marketing is a subject based on the mindset of business owners implementing marketing strategies. It is not just about the expertise of marketing, but also about applying it to the mindset of the business in the startup scene. Therefore, when setting the subject of application as the administrator / founder, the subject has a different structure than usual; in particular, the first part of the course that deals with market / industry-customers and competition. In the first part, the basics of demand, differentiated value creation, customer understanding and market segmentation will be shared with the view that there is a demand gap that can be provided by a business owner. for the market to be successful. The second part of the course discusses solutions for non-traditional marketing practices; Accordingly, customer relationship strategy, market expansion strategy, direct interaction strategy, customer solution differentiation strategy, digital application strategy and integrated communication strategy ... Help entrepreneurs apply all field measures. The third part of the course helps an entrepreneur with a marketing leadership spirit to pursue results through innovative ideology, taking risks and proactively changing in competitive markets. | ||
| - Human Resource Manager | 9 | |
| 56. Employee Recruitment and Training | 3 | |
| Recruitment and Training of human resources is one of the key operations of human resource management in all organizations. Choosing the right people for the right jobs at the right time; equip, supplement and promote the capacity of employees in order to improve and improve knowledge, skills and attitudes to help them perform well in contributing to the achievement of the organization's goals, ensuring for the success of the business. The module aims to introduce the process of attracting, screening, and appointing personnel; establish recruitment strategies and policies in accordance with the provisions of law and the organization, evaluate the selection criteria and evaluate the operation of the recruitment system; Introduction of the basic contents of training, planning training strategies and training processes. The module focuses especially on techniques and tools used in the recruitment and training process such as candidate screening, testing and interview; training needs analysis, training methods. | ||
| 57. Performance Appraisal | 3 | |
| Performance evaluation management is an important profession that an organization performs to mobilize the capabilities of each employee in the business towards achieving strategic goals. Therefore, this course is linked to business strategy, human resource management and is the foundation for employee rewarding, training and talent management in organizations. The content of the course focuses on management and evaluation of work performance in a cycle, including setting and connecting goals, implementing work performance assessments, evaluating employees' performance and discussing evaluation results. price of the work done by the employee. | ||
| 58. Compensation Management | 3 | |
| Build an effective labor compensation system (including salary and remuneration) to help businesses improve their competitiveness, attract and maintain a good staff and encourage them to take advantage of mind, trying to complete the job well. The subject is designed according to the main contents of the labor pay system: 3P labor payment model, determining the value of the job, determining salary for titles, personal salary, salary contract and budget management. salary. The subject of Labor Wage is related to the previous subjects such as Macroeconomics, Microeconomics, Administration, Basic Human Resource Management. | ||
| 59. Industrial Relations | 3 | |
| Labor relations is a subject that provides students with the following knowledge: Overview of labor planning in organizations; Subjects in labor relations; Labor relations mechanism; Organizing dialogue and negotiation in the labor planning; Labor conflicts and disputes. | ||
| 60. Labour Law | 3 | |
| This course provides students with important labor law knowledge, teaches students how to systematize knowledge, as well as teaches students how to analyze and explain the law in a situation. reality. The subject covers issues: the relationship between employers and employees from the perspective of rights and obligations of each party; the role of labor representative organizations and state management agencies for labor relations in the market economy; how to resolve collective labor disputes and individual labor disputes. From there, students can understand how to manage employees appropriately and effectively in each different working environment, in order to put labor relations into order and order within the legal framework, to help employees. increasingly effective, especially in the current market economy. | ||