UEH - NEU Joint Key Activities in Khanh Hoa: Connecting Scholars and Converging Knowledge between Two Leading Vietnamese Universities
08 Jan 2026
A series of strategic cooperation activities between the University of Economics Ho Chi Minh City (UEH) and the National Economics University (NEU) will take place from January 8 to 10, 2026, in Khanh Hoa Province, aiming to celebrate the 50th anniversary of UEH's establishment and the 70th anniversary of NEU's establishment. The choice of Khanh Hoa as the venue underscores the role of the UEH Nexus Campus Nha Trang—UEH's campus in the Central region—in connecting knowledge and partnering for regional development.
Read More![[Research Contribution] What influences UEH students’ attitudes toward the “UEH Zero Waste Campus” project](/images/upload/img_background/ueh-background-639033816950287407.png)
[Research Contribution] What influences UEH students’ attitudes toward the “UEH Zero Waste Campus” project
07 Jan 2026
Every day on campus, waste naturally appears in student life. Plastic cups, styrofoam boxes, and plastic bags are used "wherever they're convenient," all repeating like a habit. When those small choices happen every day, waste is no longer a distant environmental issue, but becomes part of the learning space itself. In that context, the "UEH Zero Waste Campus" project was launched with the goal of not only reducing waste but also changing how students perceive and respond to a zero-waste lifestyle. Based on this reality, a research team from the University of Economics Ho Chi Minh City (UEH) conducted a study to understand the factors influencing students' attitudes toward the project, thereby explaining why some are willing to change while many remain hesitant.
Read More![[Research Contribution] The Impact of Capital Market Development on Economic Growth in ASEAN Countries and Policy Implications for Vietnam](/images/upload/img_background/ueh-background-639092711873185726.png)
[Research Contribution] The Impact of Capital Market Development on Economic Growth in ASEAN Countries and Policy Implications for Vietnam
02 Jan 2026
The capital market plays an essential role in the national economy in general and in economic growth in particular. Through the study "The Impact of Capital Market Development on Economic Growth in ASEAN Countries," the author empirically assessed the impact of capital market development on economic growth in ASEAN countries during the period 2013–2023. Based on these findings, the study proposes solutions aimed at enhancing the operational efficiency of capital markets in connection with economic growth in ASEAN countries, with particular emphasis on Vietnam in the coming period.
Read More![[Research Contribution] Japan’s Experience in Protecting Intellectual Property in the Digital Environment and Policy Implications for Vietnam](/images/upload/img_background/ueh-background-639093360936680007.png)
[Research Contribution] Japan’s Experience in Protecting Intellectual Property in the Digital Environment and Policy Implications for Vietnam
02 Jan 2026
In the context of the digital economy rapidly transforming how people create, transact, and access knowledge, many countries – including Japan and Vietnam – face the urgent need to effectively protect intellectual property in the digital space. In Japan, this issue is given top priority, as evidenced by the continuous updating and refinement of legislation related to copyright, industrial property, and digital data to address infringement, enhance transparency, and ensure fairness for creative entities. The following article analyzes how Japan has constructed its legal framework for intellectual property protection in the digital environment and the lessons drawn from its implementation in practice. On that basis, it offers a number of policy suggestions for Vietnam in the process of refining intellectual property protection legislation suited to the digital era.
Read More![[Research Contribution] Optimizing green supply chain with artificial intelligence: promoting sustainable development and increasing the green purchasing trend of young people in Ho Chi Minh City](/images/upload/img_background/ueh-background-639028671027669732.png)
[Research Contribution] Optimizing green supply chain with artificial intelligence: promoting sustainable development and increasing the green purchasing trend of young people in Ho Chi Minh City
02 Jan 2026
In recent years, "green" is no longer just a media slogan, but is gradually becoming an important criterion in how businesses produce, operate, and approach consumers. Alongside this, artificial intelligence (AI) has also quietly infiltrated every corner of economic life, from demand forecasting and optimizing transportation to managing complex data. When these two trends converge, a major question arises: can technology truly contribute to promoting green consumption, or is it all just image and promises? From that context, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted research to explore how AI participates in the green supply chain and influences green purchasing decisions among young people in Ho Chi Minh City.
Read More![[Research Contribution] Criminal Procedure for Prosecuting Commercial Legal Entities: New Regulations, Challenges, and Enforcement Solutions](/images/upload/img_background/ueh-background-639078027620177314.png)
[Research Contribution] Criminal Procedure for Prosecuting Commercial Legal Entities: New Regulations, Challenges, and Enforcement Solutions
31 Dec 2025
In Vietnam, the rising incidence of criminal law violations by commercial legal entities has created a pressing need to improve the legal framework for prosecution. The 2015 Code of Criminal Procedure, as amended and supplemented in 2021, has established a new legal foundation for holding criminal enterprises accountable. A study by an author from the University of Economics Ho Chi Minh City (UEH) analyzes the legal basis, practical application, and proposes solutions to enhance enforcement efficiency, contributing to the development of a transparent and law-abiding business environment.
Read More![[Research Contribution] Impulse Buying Behavior in Live-Streaming Commerce: The Roles of Interface Design, Interaction Quality, and Customer Engagement](/images/upload/img_background/ueh-background-639076264834397561.png)
[Research Contribution] Impulse Buying Behavior in Live-Streaming Commerce: The Roles of Interface Design, Interaction Quality, and Customer Engagement
31 Dec 2025
As live-streaming commerce continues to boom in Vietnam, impulse buying behavior has become increasingly common, driven by high levels of interaction and real-time shopping experiences. However, the roles of interface design and interaction quality in fostering customer engagement and stimulating this behavior remain underexplored, especially in price-sensitive markets like the Mekong Delta. Motivated by this context, a research team from UEH Mekong, University of Economics Ho Chi Minh City (UEH), conducted a study to assess the impact of interface design and interaction quality on impulse buying in a live-streaming environment. The study examines the mediating role of customer engagement and the moderating effect of promotion addiction, based on the Stimulus-Organism-Response (S-O-R) framework.
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Signing Ceremony of the 2025-2030 Cooperation Agreement between UEH and Can Tho City People's Committee: Expanding Strategic Partnership for the Sustainable Development of the Mekong Delta Region
28 Dec 2025
On November 26, 2025, the University of Economics Ho Chi Minh City (UEH) and the Can Tho City People's Committee officially signed a Memorandum of Understanding (MOU) for the 2025-2030 period. This marks a significant step in the strategic cooperation between the two parties, aimed at enhancing human resource quality, scientific research, and policy planning to foster a smart and sustainable urban development for the Mekong Delta region.
Read More![[Research Contribution] A Strategy for Engaging Stakeholders to Implement Living Labs for Addressing Urban Issues](/images/upload/img_background/ueh-background-639024459455215194.png)
[Research Contribution] A Strategy for Engaging Stakeholders to Implement Living Labs for Addressing Urban Issues
27 Dec 2025
While many cities worldwide have successfully implemented the Living Lab model as a tool to address urban issues and promote sustainable development, Ho Chi Minh City is facing an urgent need to establish and operate Living Labs in its journey to become a smart and sustainable city. International experience shows that the key factor determining the effectiveness of a Living Lab is the level of engagement and cooperation among its stakeholders. Based on a qualitative approach, this paper by researchers from the University of Economics Ho Chi Minh City (UEH) synthesizes the theoretical framework for stakeholder engagement and analyzes leading Living Lab models in Europe and Asia that share similarities with the context of Ho Chi Minh City. From this analysis, the authors propose implications for solutions, methods, and action plans to effectively connect stakeholders, contributing to solving urban problems and fostering the development of a smart and sustainable city.
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![[UEH 50 Global Partners] UEH Renews Memorandum Of Understanding With The Institute Of Management Accountants (IMA): Elevating Global Financial Human Resources](/images/upload/thumbnail/ueh-thumbnail-639111768550644949.png)