Hospitality Management

General education knowledge: 50 CREDITS

Course	Credits
1. Marxist - Leninist Philosophy	3
Marxist - Leninist Philosophy module provides students with the most general knowledge of development and movement as a scientific basis for evaluating and solving problems arising in life. The module includes the basic contents: dialectical materialism, materialistic dialectism and historical materialism. Dialectic materialism provides learners with a scientific worldview as the basis for a positive and creative attitude to life. Dialectic materialism provides learners with a method of dialectic thinking to correctly recognize and solve problems in life. Historical materialism provides learners with a correct understanding of the existence and social development as well as the scientific methodology to recognize and solve social problems.
2. Marxist - Leninist Political Economics	2
The Marxist - Leninist Political Economy course is used for non-specialized political theory, studying the basic principles of Marxism-Leninism about the production of goods, the market and the role of actors in the economy. market economy. Research produces surplus value in a market economy, associated with it is the problem of capital accumulation and reproduction, along with manifestations of surplus value. The subject also studies competition and monopoly in the market economy. Study of the socialist-oriented market economy and economic interest relations in Vietnam. Study the strategy of industrialization, modernization and international economic integration of Vietnam.
3. Scientific Socialism	2
It is one of three constituent parts of Marxism-Leninism, a compulsory subject in the training program of universities and colleges in the country. The scientific socialism subject (social science) for the undergraduate degree without majoring in political theory equips students with the core content of the following specific issues: The process of formation and development of socialism; Working-class history mission; Socialism and the transition to socialism; Socialist democracy and a socialist state; The social-class structure and class alliances, class in the period of transition to socialism; Ethnic and religious issues in the transition to socialism; The family problem in the transition to socialism. On that basis, it helps students form their thinking, analytical skills, evaluate and identify the nature of socialism and the transition period to socialism in Vietnam, forming a school, Marxist-Leninist ideology, building appropriate social responsibility in employment and post-graduate life.
4. History of Vietnamese Communist Party	2
Equip students with the knowledge of objects, purposes, tasks, research methods, study of Party History and the basic, core, systematic knowledge about the birth of the Party (1920 - 1930), the process of the Party leading the struggle for power (1930 - 1945), leading two resistance wars against French colonialism and the American imperialist invasion, completing national liberation, reunification (1945) - 1975), led the country transitionally to socialism and carried out the reform (1975 - 2018). Thereby affirming the successes, raising the limitations, summarizing the experiences of the revolutionary leadership of the Party to help learners raise awareness, belief in the Party and the ability to apply the learned knowledge. into practical work, contributing to building and defending the Socialist Vietnam Fatherland.
5. Ho Chi Minh’s Ideology	2
The Ho Chi Minh Thought module consists of 6 chapters, providing students with basic knowledge of: Objects, research methods, meaning of learning subjects. ; on the basis, process of formation and development of Ho Chi Minh's thought; Ho Chi Minh's basic ideas about national independence and socialism, the Communist Party of Vietnam, about national solidarity and international solidarity, culture, morality and people.
6. General Business English	4
General Business English helps students: - Develop English language skills on the topics and contexts of work and business environments. - Have general knowledge of many fields such as careers, companies, selling, great ideas and stress. - Equip knowledge and skills to take the test for the international certificate of business communication English (TOEIC), contributing to achieving English output standards at level B1 (according to the European Framework of Reference, CFER).
7. English for Business 1	3
This module aims to enhance students' comprehension of academic language and literacy practices within the field of business. The design of the module facilitates the integration of language learning with key content areas, enabling students to develop a profound understanding of how language functions in communicating subject matter. Consequently, students will be able to acquire essential language skills relevant to the field of business. Students actively foster their learning experience through engaging in diverse learning activities such as case studies, role-plays, simulations, presentations, and group discussions.
8. English for Business 2	3
The principal aim of this module is to enhance students' cognitive mastery of the intricate interplay between academic language and the specialized discourse conventions within the field of business. The structural framework of the module strategically facilitates the integration of linguistic acquisition with the foundational subject matter, thereby endowing students with the capacity to cultivate a profound comprehension of the nuanced role of language in the dissemination of specialized knowledge. Consequently, students will acquire and develop essential language competencies that are intrinsically pertinent to the field of business. Students will be involved in various interesting activities like studying real cases, acting out scenarios, doing simulations, giving presentations, and having group discussions to make their learning experience exciting and valuable.
9. Introduction to Psychology	2
The objective of the field of psychology is to understand how the mind and brain interact with the external world to shape behavior. This course is designed to be an introduction to the science of psychology, which focuses mainly on the study of mind, emotion and behavior in humans. The course will provide basic knowledge that helps students build foundations in psychology. Furthermore, students will also understand how the knowledge of psychology is applied in management, economics, marketing, consumer behavior, technology management, and other fields. The contents of this course will include 3 modules: (1) Module 1: Introduction to psychology, (2) Module 2: psychological processes and behaviors, (3) Module 3: Correcting individual and social behaviors.
10. Sustainable Development	2
The course "Sustainable Development" introduces students to the key principles, concepts, and challenges of sustainable development with a focus on the context of Vietnam. As a rapidly developing nation, Vietnam faces complex social, economic, and environmental issues that require sustainable solutions. This undergraduate-level course aims to equip students with a comprehensive understanding of sustainable development theory, its application, and the role of various stakeholders in achieving sustainable outcomes. Studying "Sustainable Development" is essential for students to develop a holistic understanding of the challenges facing the world and to equip themselves with the knowledge and skills needed to contribute positively to a sustainable and equitable future. The course fosters critical thinking, global awareness, and responsible citizenship while providing a pathway to meaningful and impactful careers in a world that increasingly values sustainability.
11. Design Thinking	2
Design thinking is a problem-solving method that puts the user at the center of the process. It provides a dynamic framework for approaching idea formation, creative exploration, and divergent thinking. The Design Thinking course provides knowledge of principles, tools, and methods that promote creative thinking, such as Empathy Map, Persona/ User profile, Journey Mapping, How might we …?, Value Chain Analysis, Brainstorming, Mind Mapping, Story Telling, Problem Statement, Concept Development, Assumption Testing, Rapid Prototyping, Customer Co-Creation, Prototype to test, Experience Testing, Learning Launch….. Students will learn purposeful use of tools and alignment with process to solve real-world situations. They will develop skills in teamwork, critical thinking, presenting and expressing ideas. Students will learn how to communicate effectively, give and receive feedback, respect the ideas and perspectives of others.
12. Microeconomics	3
Principles of microeconomics is an introductory course for students of Economics - Business and Management majors, teaching about the basic principles of microeconomics. This course will help us make decisions and understand how the world works by studying the behavior of economic actors in the market toward making decisions about allocating scarce resources. The subject focuses on the motives, how actors make decisions, and the interactions that affect other actors as well as the economy as a whole. The course also addresses market failures, which underlie government regulatory measures for optimal efficiency under competitive general equilibrium.
13. Macroeconomics	3
Macroeconomics studies the economy at the aggregate level, including: Describe and measure macroeconomic variables including output (GDP, GNI, GNDI), inflation, employment and unemployment. Apply simple macroeconomic models to explain the relationships between macroeconomic variables, for example those between government budget and economic growth and inflation, those between money supply and interest rate and exchange rate. Analyze short-run macroeconomic fluctuations, issues of business cycles, supply and demand shocks, the roles of fiscal and monetary policies in stabilizing the economy.
14. Mathematics for Business and Economics	3
This is a course in finite mathematics for business students including sets, basic algebraic properties, linear equations and inequalities, functions and graphs, the exponential and logarithmic functions, the mathematics of finance, systems of linear equations and matrices, linear inequalities and linear programming, the simplex method, and an introduction to probability.
15. Applied Statistics for Business and Economics	3
Statistics for Economics and Business course provides in a systematic way statistical methods including gathering data on economic; business phenomena and processing collected data into useful information which are used as facts for making decisions for the management of the economy and society. These methods include descriptive statistics, statistical inference, index-number, forecasting ... To introduce students to popular and easy to use packages as a tool to support statistical treatments to save time, effort and increase the accuracy of the results, helping students familiar with outputs from the packages.
16. The Legal environment of Business	3
This course equips students with the economics and law majors at UEH with basic legal knowledge to operate in the business environment in Vietnam, focusing on comparison with advanced countries. The subject consists of two parts: Part One Outline of the law in the business environment. This part focuses on teaching learners who have basic understanding / knowledge of law, including: nature of law, existence of law and legal subjects. From there, help learners approach specific issues of the law of a businessman in the future, including: constitutional law protecting freedom of business, management and supervision of the state with business activities. business and legal liability of business entities. Understanding the law and its role, judging the law and having an attitude of law is the main objective of this section.Part Two Laws for business people. This section equips students with basic knowledge about the formation, existence and operation of an enterprise such as setting up a business, entering a market, conducting a business and withdrawing from the market. The main contents of this section include: law on property, corporate law, law on business contracts, law on dealing with disputes in business, law on corporate bankruptcy. Understanding, evaluating, analyzing and applying the provisions of the law on entering, operating and withdrawing from the market is the key objective of this section.
17. Principles of Accounting	3
The principles of accounting module help students to understand and awareness the basic theoretical knowledge of accounting, as a foundation for application and research into the next professional subjects of the economic sector such as administration, business, finance, banking, accounting, auditing, ...
18. Data Science	2
This module aims to equip learners with basic knowledge of data science, heritage problems and methods; includes methods of math-statistics and computing, and application of DS for practical socio-economic problems. In addition, the module helps learners have necessary knowledge and skills on the application of new technologies in data collection and analysis in the fields of marketing, supply chain management, financial analysis and credit activities.
19. Soft Skills	2
Soft skills course generates the foundation knowledge of soft skills, applicable to the workplace environment. The goal of learning is to combine the major knowledge with content and implementation of core soft skills techniques, giving students more effective access to the work environment after graduation. The core soft skills include Critical thinking; Problem-solving skills; Adaptability to the working environment; Effective communication and presentation skills; Service Oriented, Self-positioning skills, Feedback and Coaching.
20. Entrepreneurship	1
The course will build on cross-curricular academic skills, by integrating inquiry-based learning and business tools that will enable students to analyze, create, develop and pilot small businesses. Concepts and skills are reinforced by a strong emphasis on hands-on experiences. Applications to society, individuals, and the utilization of technology are included.

Subjects of Major: 24 CREDITS

Course	Credits
21. Tourism Management (EN)	3
This module which looks at what the tourism industry is and does, and why it is such an important global business. In simple terms it shows how tourism is organized, run and managed by tourism players - and how our desire to take holidays and use our leisure time creates an industry which is expanding and is sometimes seen as out of control.
22. Management Science	3
Management Science refers to solving managerial problems related to quantitative factors. Steps carried out by management scientists include: defining the problem and gathering data, formulating a model (typically a mathematical model) to represent the problem, deriving solutions to the problem from the model. Based on this procedure, the module will focus on introducing and analyzing different optimization techniques and models. Throughout the module, students will be guided the use of spreadsheets to run math operations. However, this module does not deeply go into the algorithm aspects of these models. Instead, it aims to analyze why and how these models are applied in solving managerial problems. The analysis of the requirements of data input and the interpretation of results will also be emphasized.
23. Yield Management (EN)	3
This module is designed to provide students with fundamental understanding about principles of yield management and the use of capacity control and pricing strategies to achieve profit improvement within businesses with following characteristics: perishability, non-storability, constrained supply, seasonality. Based on these foundations, the module emphasizes the yield management activities in the tourism sector, including: hotels, restaurants, carriers, and travel operators.
24. Crowd Management	3
The individual psychology and behavior are well known to the public, but the crowd psychology and behavior are quite unfamiliar to many administrators. However, this knowledge is an important part of crowd management in the travel industry, especially when something goes wrong. This module provides the foundations of crowd concepts, crowd forming factors, crowd psychology and behavior, reactions, and management techniques. Crowd management models, crowd risk analysis matrices, and psychological software and tricks will also be introduced to help students be proactive when working with large groups in specific events.
25. Tourism Marketing	3
The tourism marketing course will guide students along the way to learn and intriguingly explore the aspects of tourism marketing. Throughout the process, students are directed and mastered the concepts, applications, views of market opportunities, the marketing experiences that have been drawn up, and the successful situations that have been identified in technology. tourism marketing techniques on a global scale. Marketing is both an art and a science. Students will recognize this when they are introduced to the role of marketing in the business operations of the business and the community; Explore the tools and techniques used to develop marketing strategies. The course will specifically emphasize the impact of the multicultural environment, the importance of factors in the marketing mix, the hot issues of today's marketing, and methods of analyzing marketing opportunities. in the tourism industry. In this process, students are also introduced and instructed on Internet marketing techniques, mobile platforms, digital technology, big data ... to help students grasp and catch up with new marketing trends.
26. Human Resource Management in Tourism	3
The course will present basic knowledge about the role of human resources management in organizing business activities of hospitable enterprises; Studying on organizational strategy and human resource management; Legal basis for human resource management, labor recruitment and placement, job performance evaluation, human resource training and development; Remuneration and service benefits for employees; Organizational efficiency and development; staff training and development; Labor relations and related issues.
27. Distribution Management in Hospitality (EN)	3
The unit will provide students with background knowledge and understanding of the structure of distribution system in the tourism industry. Students know how customers buy products and service, roles of all parties in the channel, competitive characteristics, types of sales and shopping incentives.
28. Customer Experience Design	3
The aim of this unit is to provide students with background knowledge and understanding of how travel and tourism businesses manage the customer experience. Students will be able to map the journey that a customer makes through a travel and tourism business. Students will consider how technology is changing the way customers interact with travel and tourism businesses and online & offline consumers are distinctly different.

Subjects of Minor: 41 CREDITS

Course	Credits
29. Managing Accommodation Services	3
This unit provides students with a comprehensive understanding of the diverse accommodation services, the different forms of ownership and classification systems. The function, the role and the importance of each department play within accommodation services will be introduced also be assessed along with the facilities and security functions of accommodation services. By this unit, students will be able to identify trends and technologies for the sector and the impact they have on the different functions, services and guest provisions.
30. Hospitality Information System	3
This course will introduce students to information systems in hotels, telecommunications infrastructure and the internet, how these components connect and operate, and how the systems operate. Students will be instructed to learn about e-commerce and strategies for today's hospitality industry through digital environments, mobile platforms, booking applications & software, global book rooms and apps. information technology into human resource management, marketing, sales and security systems serving the hospitality industry.
31. Front Office Management (EN)	3
The Front Office is the face of the accommodation sector and has an invaluable role in elevating and enhancing the customer experience and relationship. The aim of this unit is to provide students with the understanding of how the hotel Front Office is managed and its importance within accommodation services; the day-to-day management of the Front Office and gain an understanding of what is involved in each phase of the guest experience as well as managing in room sales revenue and the importance of yield management in maximising revenue.
32. Housekeeping Operations	3
The course provides the knowledge and skills for room operations at the hotel. Thereby, students understand the functions and duties of the Housekeeping department, the role of personnel and management processes to ensure the hygiene of the room, in order to bring satisfaction to guests. In addition, the course also help students to pratice the communication skills and ensure their work safety.
33. Restaurant Management	3
The course equips students with basic knowledge and skills about the restaurant business: from the organizational structure to the operating process of a restaurant; menu construction principles and design; restaurant human resource management; marketing activities in the restaurant business; control the quality of the restaurant's service, ... Through it, students understand the duties of administration and the methods to be applied to maintain the optimal operating condition.
34. Event and Convention Management	3
This module provides academic and practical knowledge about event management activities, covering basic concepts and impacts of the event industry within its broader business context. The module develops an understanding of key areas required for planning and managing events, including: planning, project management, human resources, strategic marketing and promotion, finance, sponsoring, logistics, and risk management.
35. Hospitality Business Strategy	3
The aim of this subject is to develop students’ awareness of the different kinds of strategy which could be used in an operational, tactical or strategic role for a hospitality organisation. This will be underpinned by a thorough knowledge and understanding of the theories, models and concepts which could significantly support an organisation’s strategic choice and direction.
36. Realationship Management in Hospitality	3
The unit introduce the basic principles of customer relationship management (CRM) such as benefits, return, business environment, applied technology, process and procedure. We will show how to apply and manage CRM system to enhance marketing, sales and customer services during the customer journey (attraction, maintain, market development, sustainable competitive advantages).
37. Hospitality project (EN)	3
The aim of this unit is to offer students the opportunity to engage in sustained research in a specific field of study. The unit enables students to demonstrate the capacity and ability to identify a research theme, develop research aims, objectives and outcomes, and present the outcomes of such research in both written and verbal formats. On successful completion of this unit, students will have the confidence to engage in problem-solving and research activities which are part of the function of a manager.
- Elective: Select 1 out of 4	3

38. Hospitality Consumer Behavior and Insights	3
The module is designed to enhance students' knowledge and understanding of the hospitality industry's decision-making process, from recognizing needs through researching, evaluating alternatives, and making decisions. their purchases and reviews after buying. Module duration provides students with fundamental theories and paradigm frameworks, while students develop the ability to relate these knowledge to real-world examples, including based on experience personal.
39. Hospitality Marketing	3
The course provides the necessary knowledge and skills for students in specialized marketing. Thereby, students comprehensively understand how to organize operations, specialized work, allocate resources including people and materials and apply marketing activities to majors. The course also equips the knowledge about the ability to analyze customer behavior, analyze competitors, and research the market to reinforce the first steps in complete marketing planning. Knowledge of advertising, promotion, and communication will be carefully grasped through activities and exercises in the module.
40. Queuing Management	3
The module presents the basic methods and approaches in queuing models, understands how models are built, and analyzes them. Students are also instructed how to build a mass-service model for customer service cases. One-server and multiple-servers models are analyzed with different customer arrival orders and determined how time and cost are calculated in the waiting system. Waiting situations will be reflected to constitute the quality of tourism service.
41. Hospitality Digital Management	3
Digital marketing is now a key component of all successful hotel marketing campaigns. The aim of this course is to introduce students to the major developments that are taking place in the digital marketing field. It will allow students to develop an understanding of how hotel organizations use different digital tools and techniques to engage their customers and maintain a competitive edge. This module is designed to provide students with the knowledge and tools to work as part of a digital marketing team or to continue researching further on this particular field.
- Elective: Select 1 out of 4	3

42. Hotel Safety and Securities	3
The course equips students with basic knowledge and skills to cope with risks and accidents during working in a hotel. Students understand the security and safety that is applied not only to the property but also the health of both customers and staff. The combination of theoretical lessons and seminars conducted by guest speakers will keep learners informed of situations and challenges facing them in the future.
43. Hospitality Investment Analysis	3
This module is designed to follow the basic steps in making a hotel investment decision. Firstly, the module introduces approaches of market analysis and evaluation. Then, it presents revenue and cost forecasting techniques which serve as the basis for break-even analysis and calculation of investment decision-marking criteria later. Finally, various investment strategies will be discussed. The topic of capital and capital mobilization will also be introduced, providing an overview of hotel investment activities.
44. Services Recovery	3
A service failure is any type of error, mistake, deficiency or problem occurring during the provision of a service. The consumption of tourism and hospitality services involves a high degree of uncertainty and risk The inherent variability in tourism and hospitality services is attributable primarily to two factors: the heavy reliance on human service providers and the near impossibility of quality in- spections prior to consumption.
45. Timeshare Management	3
The unit will introduce the timeshare business in lodging industry (hotel, resort) and could be applied for cruise business. This kind of business is atrractive in hospitality industry and currenty become the most profitable investment channel.
- Elective: Select 1 out of 4	3

46. Club Management	3
The unit introduces students to background of club management and operation. The main content includes club introduction, basic type of club and career development, human resources management, finance and information system, service quality management, Marketing and business plan for specific clubs (entertainment, heath and fitness, and golf)
47. Bar Management	3
The course equips learners with knowledge and skills in the preparation of alcoholic and non-alcoholic beverages as well as how to operate and manage the bar. Through practical lessons, students will understand the importance of communication skills, the body language of a bartender will help perform better their work.
48. Hospitality Purchasing Management	3
Besides managing customers for profit, tourism businesses, especially hotels and events, managers and decison-makers also need to pay attention to purchasing and supply chain management to maximize the efficiency of their human resources and limit financial waste. This course focuses on introducing content related to the purchasing process, analyzing step by step, evaluating and choosing right suppliers; managing , discussing and settling prices, conflicts; signing contracts and issues related to law and business ethics in purchasing, managing risks and purchasing services towards building a sustainable purchasing model. At the same time, it helps administrators to have an insight into supply creation in globalization trends and respond to flexible environmental changes as well as solve situations (case-study). ), grasp new trends in the future to serve the job requirements.
49. Facilities Management	3
This course provides an overview of facilities management and develops the student's ability to apply relevant knowledge, ideas, and skills to process development and methods of solving operating problems. Students will master the key components involved in vehicle design and administration. Students will gain knowledge related to: the nature of vehicles, their maintenance needs, major vehicle systems, vehicle design and improvement, and facilities. Today's constantly evolving tourism industry requires managers to understand the basic elements of the design, maintenance, and improvement of facilities and vehicles.
50. Apprenticeship (Enterprise semester)	5

General education knowledge: 50 CREDITS

Subjects of Major: 24 CREDITS

Subjects of Minor: 41 CREDITS

Graduation Internship: 10 CREDITS

Total credits: 125 CREDITS

UEH Standard programs in English (20% English)

General education knowledge: 50 CREDITS

Subjects of Major: 24 CREDITS

Subjects of Minor: 41 CREDITS

Graduation Internship: 10 CREDITS

Total credits: 125 CREDITS